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Galaxy UnpackedGalaxy Unpacked

Feb. 25, 2026 at 10:00 PM UAE time
Live on Samsung.com Feb. 25, 2026 at 10:00 PM UAE time
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A light illuminates within a box. The box begins to spin and some sides turn transparent. Stars can be seen inside the box. It spins again and tumbles across text that says Galaxy AI. The box stops and opens, and the Galaxy AI starburst appears out of the top of the box.
A light illuminates within a box. The box begins to spin and some sides turn transparent. Stars can be seen inside the box. It spins again and tumbles across text that says Galaxy AI. The box stops and opens, and the Galaxy AI starburst appears out of the top of the box. A light illuminates within a box. The box begins to spin and some sides turn transparent. Stars can be seen inside the box. It spins again and tumbles across text that says Galaxy AI. The box stops and opens, and the Galaxy AI starburst appears out of the top of the box.



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Galaxy Z Fold7 in Blue Shadow. A light illuminates the side to show the slim edges, then the phone turns on an angle and unfolds most of the way to show the expansive main screen. Galaxy AI Galaxy Z Fold7 in Blue Shadow. A light illuminates the side to show the slim edges, then the phone turns on an angle and unfolds most of the way to show the expansive main screen. Galaxy AI

Galaxy Z Flip7

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Galaxy S25 FE

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Galaxy Tab S11 Ultra

Galaxy Tab S11 Ultra

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Galaxy Watch8 Classic attached to a Black Hybrid Band, buckled and forming a closed loop. The watch face is angled slightly to the left, offering a view of both the watch face and the Hybrid Band.

Galaxy Watch8 Classic

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2025 AI TVs

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A blank TV sits alone. A vivid blue abstract landscape appears on screen. The TV suddenly moves to occupy a central position surrounded by four other TV models. Text below reads Samsung Vision AI is here. QLED, Neo QLED, Neo QLED 8K, OLED, and The Frame.
A blank TV sits alone. A vivid blue abstract landscape appears on screen. The TV suddenly moves to occupy a central position surrounded by four other TV models. Text below reads Samsung Vision AI is here. QLED, Neo QLED, Neo QLED 8K, OLED, and The Frame. A blank TV sits alone. A vivid blue abstract landscape appears on screen. The TV suddenly moves to occupy a central position surrounded by four other TV models. Text below reads Samsung Vision AI is here. QLED, Neo QLED, Neo QLED 8K, OLED, and The Frame.

OLED

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The Frame

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Q-Series Soundbar

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Smart Monitor M9

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Samsung’s Bespoke AI product lineup shows: Bespoke AI Windfree, Bespoke AI Laundry, Bespoke Jet Bot Combo AI Robot Vacuum Cleaner and Bespoke AI Home Side-by-Side Refrigerator. Bespoke AI logo. Samsung’s Bespoke AI product lineup shows: Bespoke AI Windfree, Bespoke AI Laundry, Bespoke Jet Bot Combo AI Robot Vacuum Cleaner and Bespoke AI Home Side-by-Side Refrigerator. Bespoke AI logo.

Bespoke AI Refrigerator

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Bespoke AI Laundry

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Bespoke AI Jet Ultra

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Wall-mount AC

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*Image simulated. Samsung account login may be required for certain AI features. Actual UX/UI may differ.

*Image simulated. Samsung account login may be required for certain AI features.

*Image simulated. Actual UX/UI may differ. Availability of colors, sizes, models, and watch bands may vary by country or carrier. Products sold separately. Running coach program is available on Android phones (Android 10 or above) and requires Samsung Health app (v6.30.2 or above). Samsung account login required. Service only available with Galaxy Watch8 Series or later released Galaxy Watch Series. To use running coach program, user needs to take a running level test and get a level before starting the coach program.