Galaxy Unpacked | July 22, 2026 at 5:00 PM UAE Time

  

Galaxy Unpacked

Valid from 2026-07-08 ~ 2026-07-22

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Galaxy Unpacked

July 22, 2026, at 5 PM UAE Time
Watch the livestream here on samsung.com

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    Enjoy a Gift Card
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    Galaxy devices
Galaxy Unpacked

A new shape unfolds

Register your interest now to get a Gift Card when you upgrade to the new Galaxy. Plus stand a chance to win Galaxy Buds3 FE daily, Galaxy Watch8 every week and a grand prize of Galaxy S25!

Benefits found nowhere else.
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Get ready to enjoy amazing extras when you pre-order on samsung.com or Samsung Shop App.

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    Enjoy exclusive offers on your first purchase on Shop App or samsung.com.
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    Complement your new device with discounts on our accessories, only on samsung.com.
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Can your phone do that?

Already here and running, Galaxy AI offers a wide variety of features that you can jump right into. Get your Galaxy device and try out new ways to create and communicate, to plan and understand, to get things done and get ahead.

Photo Assist

Make your picture perfect in seconds

A cat in front of a table is shown being edited in Photo Assist, with Galaxy AI Generating image. 'Create party hat' prompt has been put in for the Generate button. Next to it is a Galaxy S26 Ultra with the edited photo of a cat wearing a party hat shown on screen, along with options to Show previous, Save copy and Keep editing. A cat in front of a table is shown being edited in Photo Assist, with Galaxy AI Generating image. 'Create party hat' prompt has been put in for the Generate button. Next to it is a Galaxy S26 Ultra with the edited photo of a cat wearing a party hat shown on screen, along with options to Show previous, Save copy and Keep editing.

Creative Studio

Create the unique designs of your imagination

A cat wears a birthday party hat. The Generate button is directly underneath. Stickers in 3D emoji style generated with Creative Studio surround the cat. A cat wears a birthday party hat. The Generate button is directly underneath. Stickers in 3D emoji style generated with Creative Studio surround the cat.

Audio Eraser

Filter out the noise and crank up the vibes

Galaxy S26 Ultra shows Audio eraser being used to edit a video of a person outdoors in windy weather. A button to Apply edits is shown. Audio waves are shown entering chaotically into the Audio eraser and leaving in a smoother formation to illustrate how it cleans up sound. Galaxy S26 Ultra shows Audio eraser being used to edit a video of a person outdoors in windy weather. A button to Apply edits is shown. Audio waves are shown entering chaotically into the Audio eraser and leaving in a smoother formation to illustrate how it cleans up sound.

Auto Trim

Instantly compile your best moments

Galaxy S26 is seen being held. A video is being edited using Auto Trim. Galaxy S26 is seen being held. A video is being edited using Auto Trim.

Now Nudge

A little nudge to your next action makes life easier

A person wearing a Galaxy Watch8 is looking at the screen of their Galaxy S26 Ultra phone. Screen GUI shows a text message conversation making plans to meet up. Now Nudge suggests a View calendar prompt to save the details discussed in the conversation. A person wearing a Galaxy Watch8 is looking at the screen of their Galaxy S26 Ultra phone. Screen GUI shows a text message conversation making plans to meet up. Now Nudge suggests a View calendar prompt to save the details discussed in the conversation.

Now Brief

Get personalized insights useful to you

A person wearing Galaxy Buds4 Pro is staring down at the screen of their Galaxy S26 Ultra phone, which has Now Brief on its screen and a case for the Galaxy Buds nearby. Two GUI screens show a personalized recommendation and reminder from Now Brief. A person wearing Galaxy Buds4 Pro is staring down at the screen of their Galaxy S26 Ultra phone, which has Now Brief on its screen and a case for the Galaxy Buds nearby. Two GUI screens show a personalized recommendation and reminder from Now Brief.

Call Screening

Let AI handle unwanted calls for you

A person is looking at the screen of their Galaxy S26 Ultra phone. Call Screening has taken the call and confirmed with the caller about what they want to discuss. Call Screening provides a text summary about this narrative, along with options for the user to take or reject the call. A person is looking at the screen of their Galaxy S26 Ultra phone. Call Screening has taken the call and confirmed with the caller about what they want to discuss. Call Screening provides a text summary about this narrative, along with options for the user to take or reject the call.

Transcript Assist

Turn long recordings into short summaries

In the background, a group of students is gathered around holding books. In the foreground, the screen of an unfolded Galaxy Z Fold7 phone shows a recording transcript and summary by Transcript Assist. In the background, a group of students is gathered around holding books. In the foreground, the screen of an unfolded Galaxy Z Fold7 phone shows a recording transcript and summary by Transcript Assist.

Interpreter

Don't let language be a barrier

A person is travelling and using Interpreter to communicate in another language. Next, two Galaxy Z Flip7 devices are seen, one from the main screen and one from the cover screen, along with a pair of Galaxy Buds4 Pro. Both Flip7 devices are in FlexMode and Interpreter is active. Interpreter has translated text into the user's native language. A person is travelling and using Interpreter to communicate in another language. Next, two Galaxy Z Flip7 devices are seen, one from the main screen and one from the cover screen, along with a pair of Galaxy Buds4 Pro. Both Flip7 devices are in FlexMode and Interpreter is active. Interpreter has translated text into the user's native language.

Document Scan

Get clean scans in a snap

A hand holds out a crumpled ticket to a K-pop concert. Document Scan is shown taking a picture of the ticket. A Galaxy S26 Ultra phone shows a clean scan of the ticket on screen in Samsung Notes with the words My first K-pop concert. A hand holds out a crumpled ticket to a K-pop concert. Document Scan is shown taking a picture of the ticket. A Galaxy S26 Ultra phone shows a clean scan of the ticket on screen in Samsung Notes with the words My first K-pop concert.

Writing Assist

Written and formatted your way

A person wearing Galaxy Buds4 Pro is using an S Pen with Galaxy Tab S11 Ultra, which shows highlighted text for Writing Assist on the screen. A case for Galaxy Buds is placed nearby. A person wearing Galaxy Buds4 Pro is using an S Pen with Galaxy Tab S11 Ultra, which shows highlighted text for Writing Assist on the screen. A case for Galaxy Buds is placed nearby.

Bedtime Guidance

Discover better sleep with a better bedtime

A sleeping person wearing Galaxy Watch8. Next, Galaxy Watch8 with sleep score on its screen. Then, Galaxy S26 Ultra with Sleep score information and analysis on the main screen. A sleeping person wearing Galaxy Watch8. Next, Galaxy Watch8 with sleep score on its screen. Then, Galaxy S26 Ultra with Sleep score information and analysis on the main screen.

Energy Score

Advance your health journey with Energy Score

A person wearing a Galaxy Watch8 in Silver. Energy Score of 92 is seen on its screen. Next, Galaxy S26 Ultra is seen with the latest Energy score. A person wearing a Galaxy Watch8 in Silver. Energy Score of 92 is seen on its screen. Next, Galaxy S26 Ultra is seen with the latest Energy score.
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It's so easy to switch to Galaxy

Transfer your data in a snap

Easily migrate your photos, contacts, videos, call history & home screen layout with our next gen Smart Switch- No need to install an app, just scan the QR code that comes up during set up and you're done!

Learn more
A new Galaxy smartphone with the Smart Switch icon on the screen is in front of an older smartphone A new Galaxy smartphone with the Smart Switch icon on the screen is in front of an older smartphone

Quick Share, now open to AirDrop®

Quick Share now supports AirDrop®, letting you easily share content with other devices.

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Try Galaxy

Want to see what’s new on Galaxy? Experience the latest Galaxy AI and One UI in the Try Galaxy app or at trygalaxy.com.

Learn more
The QR code for the Try Galaxy page The QR code for the Try Galaxy page

Our BIGGEST shop. It's here.

Download our App to enjoy personalised recommendations, live order tracking and more

Download Samsung Shop App

Frequently Asked Questions

  • When is Galaxy Unpacked and launch for the latest Galaxy phones and new Galaxy Watches?

    There are two key events for Samsung Galaxy's new releases: Unpacked and launch

    • The livestream of the Samsung Galaxy event will be on July 22, 2026, at (5:00 PM UAE Time). It’s available for anyone to watch on Samsung.com, and you will get a first look at the next Galaxy devices and new Galaxy features.
    • The official release date of the new Samsung Galaxy models will be announced during the event.

  • When you register to be invited to Galaxy Unpacked for the newest Samsung Galaxy foldables and Galaxy Watches, you'll receive the following benefits:

    • If you register for the upcoming Galaxy Unpacked event, you'll receive an invitation to the livestream, as well as future events where you will be among the first to see new Samsung innovation.
    • Register now to get an e-voucher worth AED 100 applicable on select accessories, along with additional benefits. You will also enter a draw & stand a chance to win the latest Galaxy devices everyday.
    • The registration period is valid from July 8, 2026 and lasts until July 22 2026 (04:59PM UAE Time).

    *Offer details may vary by country.
    *Notifications will only be sent to users who have first agreed to the Samsung Privacy Policy.

  • Whether or not you already have a Samsung Account, you are able to easily pre-register for the Galaxy Unpacked livestream on Samsung.com

    You can easily register from this page, just scroll up to submit your application with your email and name.

    • Detailed application steps:
    1. Access event page: Go to the new Galaxy Unpacked event page.
    2. Apply: Click the 'Submit Application' button on the event page.
    3. Enter info: Input your email and name.
    4. Take a survey: Answer a few simple questions.
    5. Complete application: Coupons are emailed within a few days after registration.

    • Registration benefits can be combined with Samsung Account membership perks, so if you're not already a member, sign up to maximize your offers.

    *Offer details may vary by country.
    *Notifications will only be sent to users who have first agreed to the Samsung Privacy Policy.

  • The benefits when registering for Galaxy Unpacked and the benefits when pre-ordering your new Galaxy phone are different, but you can receive and use both!

    • Unpacked registration is open to everyone before product launch, offering benefits for future purchases to those who register. And if you also participate in surveys, you'll be entered into a drawing for the chance to win Galaxy products.
    • Samsung Galaxy pre-order means reserving and purchasing Galaxy devices, and customers get pre-order deals specific to the products they purchase.
    • When you register for Galaxy Unpacked and then participate in the pre-order period after the event, you can receive both benefits. Make sure you register before July 22, 2026 4:59PM UAE Time, so you can get the best deals!

    *Offer details may vary by country.
    *Notifications will only be sent to users who have first agreed to the Samsung Privacy Policy.

  • In the event that you don't immediately receive an email confirming your registration for Galaxy Unpacked for the newest Galaxy foldables and Galaxy Watches, there are steps you can take to check if your registration was completed successfully.

    • Please check the following:
    1. Check your email: Most notifications are sent first via email. Also check spam/promotions folders.
    2. Check My page: Log in to Samsung.com --> [My page] --> Event participation history to verify application status.
    3. Try to re-register: You can attempt registration again it's no problem if you apply multiple times. If your number is already registered, a message will inform you accordingly.

    *Offer details may vary by country.
    *Notifications will only be sent to users who have first agreed to the Samsung Privacy Policy.

  • The newest Samsung Galaxy foldables and Galaxy Watches will be available for pre-order immediately after the Galaxy Unpacked event.

    • Samsung Galaxy pre-orders will begin on July 22, 2026 5:00PM UAE Time.
    • If you want to pre-order, follow these steps:
    1. Pre-order: For unlocked devices, order via Samsung.com; if using a carrier, proceed through the carrier's guide page.
    2. Apply for benefits: Select desired benefits on the Pre-order page.

    • To ensure a smooth pre-order and learn more about these new Galaxy devices, we recommend registering for Galaxy Unpacked.

    *Offer details may vary by country.
    *Notifications will only be sent to users who have first agreed to the Samsung Privacy Policy.

  • The Galaxy AI experience on the new One UI will give you the opportunity for more personalization and more convenience on some of the Galaxy's best AI phones.

    Galaxy AI offers a curated AI experience, so in tune with your needs and priorities that it feels like a personalized AI assistant. It anticipates your actions and adapts to your routines, so you can amplify your productivity and streamline your days across the Samsung ecosystem.

    The One UI update provides an intuitive and seamless environment to keep you immerses and focused. In addition to updates that make the most of the foldables form factors, One UI features and enhanced Galaxy AI that understand you and your habits for smoother, easier interactions.

    Register for Galaxy Unpacked to be among the first to experience the new Galaxy AI.

    Go to Galaxy AI

  • The newest Samsung phones are the next generation of our unique and powerful Samsung Galaxy foldables, equipped with signature Samsung innovation that sets them apart. Leveled-up hardware, fresh form factors and optimized software make these some of our most exciting smartphones yet. More Samsung.

  • It's simple to switch to Samsung, even if you want to switch from iPhone to Samsung with just a few steps.

    First, check your trade-in eligibility to see if your phone qualifies for a discount toward your new device, even if its from another brand or has a cracked screen.

    When you are ready to switch phones, use enhanced Smart Switch to transfer your data wirelessly. The next-gen Smart Switch on Samsung transfers more data types than before - including photos, videos, contacts, call history, home screen layout and eSIMs - without installing an app. Just scan the QR code that comes up during setup.

    Finally, send in your old phone. If you signed up for Samsung Trade-in program, simple return your previous device to Samsung and enjoy your new Galaxy.

    Go to Switch to Galaxy

    *Trade-in promotion details may vary by region/country/carrier.
    *Data transfer from iOS to Galaxy through the upgraded method is available when the Galaxy devices runs Android 17™ or later and One UI 9 or later, and the iOS device runs iOS 26.6 or later.
    *Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support

  • Yes, Samsung offers a trade-in program for eligible devices when purchasing select new Galaxy devices during the pre-order or launch period. Trade in your eligible smartphone to receive an instant discount on your new Galaxy device. Eligible devices, trade-in values, and available offers vary by market and are subject to change.

  • Most Galaxy Unpacked offers are valid online, with selected promotions also available at participating Samsung stores. Availability may vary by channel and location.

  • Galaxy Unpacked 2026 is where the latest innovations and upcoming Galaxy experiences are showcased. The event is expected to spotlight the next generation of foldable devices, along with a premium smartwatch, Galaxy AI experiences, and other Galaxy ecosystem innovations. More will be revealed during Galaxy Unpacked 2026, so register for the event to stay updated.

  • Shopping directly on Samsung.com gives you access to flexible payment options, convenient delivery, Samsung Rewards, Samsung Care+, the Samsung Annual Upgrade Program, exclusive Samsung Shop App offers, trade-in benefits, and launch offers. Availability and offers may vary and are subject to change.

  • Yes. When you register your interest for Samsung Gulf's Galaxy Unpacked event, you become eligible to receive a Gift Card when you upgrade to the new Galaxy device. Registration also gives you a chance to win AI-powered Galaxy devices, including Galaxy Buds3 FE in daily draws, Galaxy Watch8 in weekly draws, and the grand prize of a Galaxy S25. Be sure to register during the promotional period and complete your upgrade to redeem the Gift Card.

  • To enter the raffle draw, simply register your interest for Samsung Gulf's Galaxy Unpacked event by selecting "Sign me up" and filling in your details before the promotion ends. Once you've successfully registered, you'll automatically be entered for a chance to win exciting prizes, including Galaxy Buds3 or Buds3 FE in daily draws, Galaxy Watch8 in weekly draws, and the grand prize of a Galaxy S25.