Dubai, UAE, 10 October 2024: Samsung Gulf Electronics announced the conclusion of its ‘Air Solutions Day,’ which was hosted in Korea in the presence of distributors and HVAC VIP customers from the MENA region.

The three-day event provided an opportunity for in-depth talks on the most recent breakthroughs in air solutions and an exclusive opportunity for the MENA participants to visit Samsung’s innovative factory and state-of-the-art facilities.

The tour offered a firsthand look at Samsung's operations, beginning with a visit to the air conditioning factories in Gwangju. The journey continued to Samsung's headquarters in Suwon, where the group explored the Samsung Innovation Museum.

Ayman Al Hamalawi, Head of AC division at Samsung Gulf Electronics, said “It's an honour to convene with such esteemed experts from across the MENA region. Their insights are invaluable as we work together to shape a future where innovative climate solutions power progress and prosperity for all. At Samsung, we're driven by a shared commitment to regional advancement, developing world-first HVAC technologies designed to not only meet the evolving needs of the construction sector, but to exceed expectations and create a brighter, more sustainable future for generations to come."

Showcasing its latest innovation in Variant Refrigerant Flow (VRF) systems, Samsung provided a look at the Digital Variable Multi )DVM( S2 production line, where the company’s new AI-powered system offers highly improved seasonal energy efficiency compared to the previous DVM range and has been re-designed with improvements such as an enlarged heat exchanger and a multi-serration fan, to reduce operation costs.

The event also featured a conference session where industry experts delved into critical issues such as innovations in air solutions, green technologies, home Internet of Things (IoT) and Buildings Internet of Things (bIoT).

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