samsung oled ai tv
experience
with
Samsung Vision AI
The inside of a dark cave with a ray of light. A stream of light particles runs through a rocky cavern. Light particles form a blooming flower. An OLED TV is superimposed over the blooming flower.
Samsung's AI technology elevates OLED TVs
into new heights of boldness and immersion.
S95F
“The Samsung S95F is an excellent QD-OLED TV that offers superb HDR, SDR,
and Gaming performance.”
S95F
“Superior OLED performance meets
anti-glare goodness.”
“Fantastic OLED colors and deep blacks.”
“Outstanding TV and gaming performance.”
S95F
“The S95F combines the brightest, most vibrant and most contrast rich OLED panel
wave ever tested with easily Samsung’s best 4K picture processing engine to date and
the results are nothing short of breathtaking”
S90F
“Samsung’s S90F is an OLED TV treat every bit worthy of its 5 star score.”
Power the ultimate OLED experience with infinite contrast
A close-up of a blooming flower. The petals disperse and scatter into glowing pixels. The pixels group together and surround a Samsung NQ4 AI Gen3 Processor chip. The processor chip takes in all the pixels and then gives off a glint.
OLED Display With NQ4 AI Gen3 Processor
Discover the brilliance of Samsung's OLED technology, powered by our NQ4 AI Gen3 Processor. Self-illuminating pixels allow for precise control over the darkness and light on screen — so you can enjoy pure blacks and whites with incredible contrast.
NQ4 AI Gen3 Processor
Samsung's advanced processor takes the striking visuals of OLED to new heights. With AI neural networks, it intelligently improves picture quality, refining various factors from brightness to black expression.
* Specs are in comparison to the 2025 QLED (Q4 AI Processor).
OLED HDR Pro
Bring out details from the darkest shadows to the brightest highlights. Our OLED technology analyzes each scene to boost for optimal brightness and contrast — right down to the pixel.1
*Specs are in comparison to the 2024 OLED S95D.
Just pure OLED perfection,
with real blacks
Glare Free
See intense blacks and whites in all their glory, no matter what's shining on your screen. Our glare-free technology reduces light reflections, so you can enjoy your favorite content without distracting shine.2
with Samsung Vision AI
4K AI Upscaling Pro
Enjoy your content in stunning 4K resolution, even if it wasn't filmed that way. AI can boost your favorite shows and movies to provide a clear, sharp definition.3
Image of a little girl kissing a puppy. The Samsung NQ4 AI Gen3 Processor appears on the photo and enhances several details, including the girl’s hair and clothes and the puppy’s face. The result is a much sharper image where subtle details are visible.
AI Mode
Sit back and let your settings adjust themselves. Our AI can recognize your content and surrounding environment, then tweak your picture and sound for the best experience.
Adaptive Sound Pro
Experience clear voices and vivid yet balanced sound, just as the creators intended. Our AI optimizes audio based on what you're watching and the viewing environment, then fine-tunes it with remastering technology.
Bixby
Get better help from a smarter voice assistant. With updated AI, Bixby can process multiple commands at once, and it's better at grasping the wider context. Enjoy smoother conversations, easier searches and seamless device control.4
Pet Care
Monitor your pets even when you're away. Your TV's on-device AI can detect sounds like barking and notifies you when your pet needs attention. You can also set custom rules to turn on your pet's favorite content at any time.5
Universal Gestures
Control your TV with simple motions from your Galaxy Watch. Whether you're working out, cooking or multitasking, easily operate your TV with intuitive gestures — no need to touch a remote.6
Samsung Knox Security
Your privacy is safe on Samsung TVs with constant security updates. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and sites are automatically blocked.7
TV experiences for free
One UI Tizen
Level up to an immersive gaming theater
Cutscenes from the video game The First Descendant show soldiers in futuristic gear running and jumping around. The scenes look choppy with 60hz. The screen updates to 165hz, and the scenes become clear and smooth. Zooms out to show the game being played on a TV screen by a man with a controller.
OLED Gaming TV with Motion Xcelerator 165Hz
Ready your battle stations with the ultimate gaming TV from Samsung. Fluid, lifelike visuals draw you into the action, while smooth motion performance lets you quickly outplay your opponents.
*Specs are in comparison to the 2025 QLED (Q4 AI Processor).
A split screen displays the same brawler character on both sides. With Auto Low Latency Mode turned Off on the left side, the character is unable to dodge a blast. With Auto Low Latency Mode turned On in the right side, the screen reacts faster to the input, allowing the brawler to dodge the blast.
Smooth moves.
Auto Low Latency Mode (ALLM)
Skillfully outplay your rivals with a display that reacts instantly to your commands. Auto Low Latency Mode automatically optimizes the latency settings for your games — reducing input lag for faster responses and smoother gameplay.8
No stutter. No tearing.
Just smooth driving.
FreeSync Premium Pro
Cruise confidently to the finish line with a reliable engine. This TV screen syncs flawlessly to the action, ensuring there's no lag, stutter or tear — so you can smoothly immerse yourself into dynamic gameplay.9
Ultra smooth, ultra fast,
responsive gameplay.
G-Sync Compatible
Fly fearlessly into battle with agility and strength. Validated by NVIDIA, G-Sync technology delivers smooth gameplay with tear- and stutter-free visuals for enhanced immersion.9
A TV screen shows various settings on a bar at the bottom, such as virtual aim point, screen ratio, and minimap zoom. Various video games like The First Descendant play on screen, from genres such as RPG, Sports, and RTS. As the genre changes, the TV uses AI to optimize the settings to the genre.
Victory assured.
AI Auto Game Mode
Get the best game settings right away. AI automatically detects what you're playing, then optimizes to match the genre — shooters, sports games, RPGs and more. So you can just launch and dive right into peak gameplay.10
Redefine your space with a sleek centerpiece
The top view of two OLED TVs as they slide past each other. Cut to a side view of a single OLED TV, which shows off its slim frame. The OLED TV rotates to show a pink abstract landscape on screen. The view zooms past to focus on a different OLED TV that displays a blue abstract landscape on screen.
OLED Design
Look at the beauty beyond the screen. Our OLED designs are modern works of art, featuring an ultra-slim profile that looks stunning from any angle. It doesn't just complement your decor — it elevates your entire space.
Play Xbox with Samsung OLED
Which OLED is right for you?
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Screen Size
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Resolution Resolution is a measurement of the number of pixels that can be contained on a display screen. The higher the pixel count, the better the resolution.
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Processor Samsung's AI powered 4K processor creates our best 4K experience. Our 4K AI Upscaling technology powered by 128 AI neural networks transforms content up to 4K picture quality. Our NQ4 AI Gen3 Processor optimizes both picture and sound to deliver a 4K experience whether you are streaming OTT services, playing your favorite video games or watching live sports.
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Glare Free Glare Free is an advanced anti-glare technology designed to eliminate reflections and reduce screen glare, allowing for a more clear, comfortable and focused viewing experience, whether there's indoor lighting.
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HDR HDR stands for High Dynamic Range and refers to a technology that more accurately expresses visual detail in both very bright and very dark scenes.
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FreeSync Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, TVs certified for the AMD FreeSync™ Premium Pro tier provide a true HDR gaming experience: a combination of smooth gaming at peak performance, and exceptional high dynamic range visuals while still maintaining low latency for effortlessly smooth gameplay.
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Gaming Motion Gaming Motion is a technology that provides smooth motion and clean image quality without blur even in fast-paced game content.
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OTS OTS stands for 'Object Tracking Sound', Samsung’s proprietary high-performance audio technology that enables users to hear sound directly from its object's relative location on the screen, even if the object is moving.
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Design
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Smart TV OS Samsung One UI Tizen is home to apps & services available on Samsung TVs. It includes Samsung TV Plus with free channels and movies, Gaming Hub with cloud gaming services, Daily+ where you can manage your daily activities and SmartThings where you can control your smart devices from your TV. And it's equipped with Samsung Knox Security to protect your privacy and personal info.
- Screen Size : 83/77/65
- Resolution : 4K (3840 x 2160)
- Processor : NQ4 AI Gen3 Processor
- Glare Free : Yes (Glare Free)
- HDR : OLED HDR Pro
- FreeSync : FreeSync Premium Pro
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Gaming Motion :
Motion Xcelerator
165Hz - OTS : OTS+
- Design : Infinity One Design
- Smart TV OS : One UI Tizen
- Screen Size : 83/77/65/55
- Resolution : 4K (3840 x 2160)
- Processor : NQ4 AI Gen3 Processor
- Glare Free : -
- HDR : OLED HDR+
- FreeSync : FreeSync Premium Pro
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Gaming Motion :
Motion Xcelerator
144Hz - OTS : OTS Lite
- Design : LaserSlim Design
- Smart TV OS : One UI Tizen
- Screen Size : 83/77/65/55
- Resolution : 4K (3840 x 2160)
- Processor : NQ4 AI Gen2 Processor
- Glare Free : -
- HDR : OLED HDR
- FreeSync : FreeSync Premium
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Gaming Motion :
Motion Xcelerator
120Hz - OTS : OTS Lite
- Design : Contour Design
- Smart TV OS : One UI Tizen
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What Does OLED TV Mean?An OLED TV is a type of display that uses self-lighting pixels to create its image. Unlike traditional TVs that rely on a backlight, OLED panels use organic compounds that emit light when electricity is applied — hence the name OLED, which stands for Organic Light-Emitting Diode.
Each pixel in an OLED screen can be turned on and off, or have its brightness independently adjusted. This allows for incredibly precise control over contrast and color, resulting in deep, true blacks, vibrant visuals and ultra-responsive performance. Whether you're watching movies, gaming or streaming your favorite shows, OLED technology delivers a viewing experience that's hard to match. -
Are OLED TVs Worth It?Whether OLED TVs are worth it depends on your priorities and budget. Here are some factors to consider:
• Deep blacks and infinite contrast : Samsung OLED TVs deliver infinite contrast with true deep blacks, enhanced by Glare Free(S95F) anti-reflection tech and OLED HDR Pro/HDR+/HDR for balanced brightness and vivid visuals in any lighting. These features create a refined, immersive experience ideal for movies, dramas, and shadow-rich content.
•︎ Stunning Brightness: Samsung OLED TVs achieve high peak brightness for enhanced visibility in bright spaces and improved HDR performance, while self-emissive pixels ensure precise brightness control for deeper blacks and vibrant highlights. With OLED HDR Pro, the S95F delivers lifelike visuals with unmatched contrast and detail.
• ︎Vivid, lifelike colors : Samsung OLED TVs excel in producing rich, accurate colors through self-emissive technology, offering vivid hues and sharp details even in dark scenes. With Pantone Validated precision, they deliver lifelike visuals, ensuring creators’ intended colors are perfectly reproduced for an immersive experience.
•︎ Fast response times for smooth gaming : Samsung OLED TVs feature fast response times, high refresh rates (up to 165Hz), and gaming-specific technologies like Motion Xcelerator, ALLM, and AI Game Mode for smooth, lag-free gameplay. With G-Sync Compatible and FreeSync Premium Pro, they deliver tear-free, stutter-free visuals, making them ideal for immersive gaming.
•︎ Elegant, ultra-thin design : Without a bulky backlight, Samsung OLED TVs like the S95F feature ultra-thin designs, minimal bezels, and a matte finish for reduced glare, blending seamlessly into modern interiors as both a functional device and a stylish statement piece. -
Dose OLED have Deep blacks and infinite contrast?Yes, One of the most notable qualities of OLED TVs is their ability to produce truly deep blacks. Since each pixel can turn off completely, there's no light bleed from a backlight — unlike on traditional LED TVs. This results in infinite contrast, where bright elements pop against pitch-black backgrounds, creating a more immersive and cinematic viewing experience, especially in dark rooms.
Samsung OLED TVs take this a step further with Glare Free (S95F), an advanced anti-glare technology that ensures these deep blacks aren’t washed out by external reflections. This keeps dark scenes rich and precise, maintaining clarity without unwanted glare. -
Dose OLED vivid, lifelike colors?Another area where OLED TVs truly shine is in their ability to produce rich, accurate colors. This is because their self-emissive technology lets them fine-tune color output with remarkable precision. Colors stay vivid and well-defined — even in the darkest scenes — while pixel-level light control ensures sharp detail, especially with HDR content.
On Samsung OLED TVs, the true blacks, infinite contrast, HDR support and uniform color distribution all work together to deliver colors that feel almost real. Additionally, with Pantone Validated, Samsung OLED TVs ensure colors are displayed with unmatched accuracy, matching the hues intended by creators. The result is a deeply immersive viewing experience that brings every frame to life. -
Dose OLED have fast response times for smooth gaming?OLED TVs' self-emissive technology enables fast response times and high refresh rates, typically ranging from 120Hz to 144Hz, and even reaching up to 165Hz on certain models. This capability is attributed to the rapid pixel control method of OLED, which can turn pixels on and off extremely quickly, as well as the thin physical structure of the OLED panel itself.
As a result, motion remains sharp and fluid, even during fast-paced scenes, delivering a responsive and visually seamless experience with minimal blur or lag.
On Samsung OLED TVs, features like Motion Xcelerator, Auto Low Latency Mode (ALLM) and AI Game Mode are specifically designed to enhance motion clarity and gaming performance. Additionally, support for G-Sync Compatible (S95F) and FreeSync Premium Pro (S90F) ensures smooth, tear-free gameplay by synchronizing the TV's refresh rate with the graphics card. These technologies work together to eliminate stuttering and screen tearing, making Samsung OLED TVs an ideal choice for gamers seeking an immersive and lag-free experience. -
Dose OLED have Elegant, ultra-thin design?Since OLED panels don’t require a bulky backlight, they can be made incredibly thin — resulting in TVs with a sleek, minimalist profile that looks stunning from every angle. Their clean lines and slim form factor blend seamlessly into modern interiors, adding a touch of sophistication to your space.
For example, the Samsung OLED S95F — with its ultra-thin Infinity One design, minimal bezels and a smooth matte finish that reduces glare — is designed to go beyond functionality and serve as a true statement piece. Whether mounted on the wall or placed on a stand, this TV effortlessly captivates and elevates your home’s aesthetic. -
What is the difference between OLED and QLED?The primary differences between OLED and QLED TVs lie in their display technologies, picture quality, and design.
• OLED (Organic Light Emitting Diode):
Uses self-emissive pixels that produce their own light.
Each pixel can turn off completely, enabling deep blacks and infinite contrast.
•QLED (Quantum Dot Light Emitting Diode):
Uses a backlight combined with quantum dot technology to enhance color and brightness. -
What is the difference between OLED and Neo QLED?The main differences between OLED and Neo QLED TVs lie in their display technologies, picture quality, and specific features. Here’s a detailed comparison:
Key Features
• OLED:
Deep blacks and infinite contrast.
Slim, elegant design. Fast response times for gaming.
• Neo QLED:
Uses a backlight composed of tiny mini-LEDs combined with quantum dot technology.
The mini-LEDs allow for finer control of brightness and contrast through local dimming zones.
Which Should You Choose?
Choose OLED if you prioritize deep blacks, contrast, and a sleek design, especially for dark room viewing or cinematic experiences.
Choose Neo QLED if you prefer brighter screens, improved contrast over traditional LED TVs, and affordability, particularly for well-lit rooms or larger sizes. -
What is the largest OLED TV?Samsung’s OLED TV lineup includes 83-inch models, which are part of their premium offerings. If you’re looking for specific details about the 83-inch model, such as pricing or availability, please check Samsung’s official website or visit a retailer for the most accurate and up-to-date information.
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Is OLED worth it for console gaming?Yes, a Samsung OLED TV is an excellent choice for console gaming, especially if you value premium picture quality and advanced gaming features.
Here’s why Samsung OLED is worth considering for gaming.
1. Low Input Lag and Fast Response Time: Samsung OLED TVs are optimized for gaming with ultra-low input lag and fast response times, ensuring smooth and responsive gameplay.
2. Advanced Gaming Features: Samsung OLED TVs support HDMI 2.1, which enables features like 4K at 120 Hz (or higher) for ultra-smooth motion, Variable Refresh Rate (VRR) to eliminate screen tearing, Auto Low Latency Mode (ALLM) to automatically switch to gaming mode, and Nvidia G-Sync and FreeSync Premium Pro for enhanced compatibility with gaming consoles and PCs.
3. Stunning Visuals: Samsung OLED TVs are well-suited for immersive single-player games with deep blacks, vibrant colors and sharp details, thanks to Samsung OLED technology.
4. Wide Viewing Angles: Colors and contrast remain consistent even at extreme angles, making these TVs ideal for multiplayer setups or group gaming sessions.
5. Size Options: Samsung OLED TVs are available in a variety of sizes ranging from 55 inches to 83 inches. Smaller sizes (e.g. 55 inches) are ideal for compact spaces, while larger sizes (e.g. 83 inches) suit dedicated home theaters. -
Does OLED have good viewing angles?Yes, OLED TVs have excellent viewing angles. This can be explained by the following reasons:
- Self-Emissive Pixels: OLED TVs use organic light-emitting diodes that emit their own light. Since each pixel produces its own light independently, the image quality remains consistent regardless of the viewing angle.
- Color Accuracy and Contrast: OLED TVs maintain accurate colors and deep blacks even at extreme angles.
- Wide Viewing Angle Technology: Modern OLED TVs incorporate advanced panel designs that enhance viewing angles further, ensuring minimal distortion or color washout.
There are several benefits of having wide viewing angles in Samsung OLED TVs:
- Ideal for Multiplayer Gaming: Gamers can comfortably play with friends sitting at different angles without losing image quality.
- Great for Large Rooms: In larger living spaces or home theaters, viewers seated off-center can still enjoy the same vibrant and immersive picture.
- Perfect for Group Watching: Whether it’s a movie night or sports event, everyone in the room gets a clear and consistent view of the screen.
In conclusion, OLED TVs offer exceptional viewing angles, making them an excellent choice for multi-viewer setups, large rooms, or anyone who values consistent picture quality from any position in the room. -
Are OLED TVs flicker-free?Yes, OLED TVs are generally considered flicker-free thanks to their pixel-level lighting technology.
This is because these displays use organic light-emitting diodes that emit light individually when electricity is applied. Each OLED pixel can turn on and off completely, eliminating the need for flickering to control brightness. Instead, on an OLED TV brightness is smoothly controlled through analog dimming, which varies voltage rather than rapidly cycling light.
Benefits of having flicker-free OLED TVs include:
- Reduced Eye Strain: Flicker-free displays are easier on the eyes, especially during prolonged viewing sessions.
- Better Visual Comfort: Ideal for gamers, movie enthusiasts, or anyone who spends extended periods in front of the TV.
- Consistent Picture Quality: No flickering ensures a stable and natural image, enhancing the overall viewing experience.
Samsung OLED TVs are flicker-free, making them a great choice for viewers who prioritize eye comfort and a smooth viewing experience. If you’re sensitive to flickering or plan to use your TV for extended periods, these displays are an excellent option. -
How to reduce glare on Samsung OLED TVs?Glare occurs when light from windows, lamps, or other sources reflects off the TV screen, making it difficult to see the image clearly.
While they offer stunning picture quality, OLED TVs can be more prone to glare due to their glossy screens.
However, on Samsung OLED TVs, Glare Free, our proprietary anti-glare technology ensures that the image remains clear from distracting reflections. -
How long do OLED TVs last?OLED TVs typically have a lifespan of around 50,000 to 100,000 hours of use. This translates to approximately 10 to 20 years of normal viewing. However, the actual lifespan can vary depending on factors such as:
• Usage intensity: Frequent or prolonged use may shorten the lifespan.
• Brightness settings: Higher brightness levels can accelerate screen aging.
• Content type: Static images or logos can cause burn-in over time.
• Manufacturing quality: Different brands and models may have varying durability.
To maximize the lifespan of an OLED TV, it’s recommended to avoid displaying static images for extended periods, adjust brightness settings appropriately, and follow the manufacturer’s maintenance guidelines. -
Which Samsung OLED TV should I buy?As we've seen above, Samsung OLED TVs are some of the best among OLED TVs, as they come equipped with various advanced technologies that make OLED TVs even more excellent.
But which Samsung OLED TV model you should choose in particular depends on your specific needs and preferences. -
Why Samsung OLED TVs Are an Outstanding ChoiceAs we’ve seen, OLED TVs — in particular ones designed by Samsung — stand out as a worthwhile investment for anyone seeking exceptional visual quality, innovative features, and sleek design. With their vibrant picture performance, advanced gaming capabilities, and smart energy-saving options like AI Energy Mode, they cater to a wide range of lifestyles and preferences. Whether you're passionate about movies, gaming, or modern aesthetics, Samsung OLED TVs offer a premium experience that truly justifies their value.
Image simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice.
Viewing experience may vary according to types of content and format.
Features may vary by model. Check the specifications of each model for details.
Global No.1 TV: Source - Omdia, Feb-2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.
Tizen OS upgrades will be supported for up to 7 years starting from 2025, for products released in the year 2025. Please note that this upgrade does not cover the hardware performance, features or durability.
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OLED HDR Pro: The range of HDR luminance is based on internal testing standards and is subject to change according to viewing conditions or specifications.
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Glare Free: Verified 'Glare Free' performance by UL Solutions, based on Unified Glare Rating (UGR) assessments. Verification issued when: Reflection Glare UGR ≤ 10, Discomfort Glare UGR ≤ 22, and Disability Glare UGR ≤ 34. Results based on test conducted under indoor lighting conditions.
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4K AI Upscaling Pro: 4K AI Upscaling may not apply to PC connection and Game Mode.
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Bixby: Voice commands and Multi turn is supported for 10 languages (US/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR). Not all accents, dialects and expressions recognized.
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Pet Care: Real-time streaming on mobile devices is supported on Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on 2025 Samsung TVs and later models. It only works when the TV is turned off. TV must be connected to a power source to use this feature. TV and mobile device must be connected to SmartThings to send and receive notifications.
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Universal Gesture: Available apps and services may vary and are subject to change without notice. Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions.
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Samsung Knox Security: Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required.
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Auto Low Latency Mode: Low input lag is measured based on internal testing conditions and it is subject to change according to game settings or specific conditions.
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Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA® G-SYNC® requires a-G-SYNC compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings.
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AI Auto Game Mode: AI Auto Game Mode is available for certain console and PC games.
