77" OLED S90F 4K Samsung Vision AI Smart TV

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OLED TV by the 19 Years Global No.1 TV Brand*

* Source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an

2025 Finder Award

Highly commended in the Recommended Brand, Love Brand & Trust Brand categories

2019-2025 Roy Morgan Most Trusted Brand

“Samsung has top-tier products across many categories and are always striving for excellence.”

[T3] Platinum Award

“Samsung's S90F is an OLED TV treat every bit worthy of its 5 star score”

[TechRadar] Recommends

"A big QD-OLED value"

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Enrich your experience with Samsung Vision AI

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Key features at a glance

Companion that enriches your life

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A smart voice assistant

Bixby

With updated intelligence, Bixby in your Samsung AI TV is the center of your AI home. It can process multiple commands at once, and it's better at grasping the wider context. Enjoy smoother conversations, easier searches, more intuitive reactions and seamless device control.* ¹

Settings that intelligently optimise picture and sound

AI Mode

AI Mode offers a quick access menu to adjust adaptive picture and sound settings, intelligently optimising your TV experience to the surroundings and the content you're watching.

Sound that adjusts to your surroundings & content

Adaptive Sound Pro

Experience sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV's AI processor recognises different sounds and optimises them based on characteristics of both the room and audio content, before ultimately refining them with audio remastering technology.* ²

A dog barks in a living room. A microphone connected to the TV detects the noise. In response to the noise, the TV plays a scene of two boys and a puppy running along a sunflower field to soothe the barking dog.³

A dog barks in a living room. A microphone connected to the TV detects the noise. In response to the noise, the TV plays a scene of two boys and a puppy running along a sunflower field to soothe the barking dog. Playing video

Stay connected to your pets while you're away

Pet Care

Use your TV as a pet-sitting assistant when you're outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet's favourite content to calm them down.* ³

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Compared to 2025 OLED S85F (NQ4 AI Gen2)

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Picture Quality

More about
Picture Quality

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Deep blacks, clean whites and lively colours

OLED

Experience deep blacks, clean whites and vibrant colours with OLED. Utilising over 8 million specially engineered self-illuminating pixels for a more precise and brighter picture than ever before.* ⁵

Keep up with the action

Real Depth Enhancer

Real Depth Enhancer replicates how human eyes process depth by increasing foreground contrast on your TV.* ⁶

Enjoy a full range of authentic colours

PANTONE Validated

As a trusted symbol of colour fidelity by industry experts, ‘PANTONE Validated' certifies the accurate expression of 2,140 PANTONE colours and 110 newly-added skin tone shades. So you can be sure that you're getting a rich, true-to-life viewing experience. ⁷

Intelligently enhanced colour expression

Colour Booster Pro

Colour Booster Pro transforms the way you experience TV by leveraging AI to intelligently enhance colour expression, making each scene more vivid and dynamic.* ⁸

Sharpens and smooths the motion of objects and text with NQ4 AI Gen3 Processor

AI Motion Enhancer Pro

Our AI Gen3 processor leverages AI to sharpen and smooth out the motion of objects and text. This takes watching live sports and action movies to another level.* ⁹

Transform your content quality

Auto HDR Remastering Pro

Automatically upscale your standard dynamic range (SDR) content into high dynamic range (HDR-like) quality by using AI algorithms scene-by-scene to deliver brighter highlights, more vibrant colours and clearer details.* ¹⁰

An icon depicts how the TV's dark scenes are enhanced as the brightness in the room increases.¹¹

An icon depicts how the TV's dark scenes are enhanced as the brightness in the room increases. Playing video

Catch hidden details in dark scenes

HDR Brightness Optimiser

When there's bright daylight or ambient light in the room, our processor responds by enhancing visibility in dark scenes. That way, you can enjoy clear, vivid HDR imagery with all the little details.* ¹¹

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Gaming Experience

More about
Gaming Experience

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Easily discover and access your games from one screen

Gaming Hub

Save time and speed up the game selection process.* Stream over 100 blockbuster games with Xbox Game Pass or access other cloud gaming services – no downloads and console required.** Plus, find your console gaming and standalone apps like YouTube, Spotify, Twitch & Discord all in one place.* ¹³

Optimise your gaming experience

Game Bar

Easily take control and quickly access and navigate settings that can take your game to the next level from the Game Bar.* ¹⁴

A split screen displays the same brawler character on both sides. With Auto Low Latency Mode turned Off on the left side, the character is unable to dodge a blast. With Auto Low Latency Mode turned On in the right side, the screen reacts faster to the input, allowing the brawler to dodge the blast.¹⁵

A split screen displays the same brawler character on both sides. With Auto Low Latency Mode turned Off on the left side, the character is unable to dodge a blast. With Auto Low Latency Mode turned On in the right side, the screen reacts faster to the input, allowing the brawler to dodge the blast. Playing video

Faster, smoother, low input lag gameplay*

Auto Low Latency Mode (ALLM)

Experience reduced lags with your gameplay! Auto Low Latency Mode automatically adjusts the latency setting allowing for fast, smooth, low input lag optimised for your game.* ¹⁵

Tear free, stutter free, low latency HDR gaming

FreeSync Premium Pro

Built on AMD FreeSync™ core technology to help reduce stutter and screen tearing, FreeSync Premium Pro provides an immersive HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.* ¹⁶

The TV's AI detects that the game on screen is an RPG and optimizes various settings to match. The screen changes over to a sports game. The TV's AI detects the new game genre and re-optimizes the settings to match.¹⁷

The TV's AI detects that the game on screen is an RPG and optimizes various settings to match. The screen changes over to a sports game. The TV's AI detects the new game genre and re-optimizes the settings to match. Playing video

Seamless game setting optimisation

AI Auto Game Mode

Let your TV automatically detect your game type and select the optimal settings, for a hassle-free gaming experience.* ¹⁷

Immersive lighting that syncs with your game

Hue Sync

Create a dynamic atmosphere with smart lights that sync to your content. Samsung TVs can analyse the colours and movements on screen, then signal to Hue lights for matching effect, resulting in an incredibly immersive viewing experience. ¹⁸

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Sound

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A TV shows a concert scene. When Q-Symphony is off, the soundbar under the TV plays audio by itself, giving off small sound waves. When Q-Symphony is on, the TV and soundbar play audio together, with both giving off large sound waves in sync.¹⁹

A TV shows a concert scene. When Q-Symphony is off, the soundbar under the TV plays audio by itself, giving off small sound waves. When Q-Symphony is on, the TV and soundbar play audio together, with both giving off large sound waves in sync. Playing video

Synchronised sound from your TV and Soundbar*

Q-Symphony

Immerse yourself in sound from both your Samsung TV and Soundbar* orchestrated in harmony. Q-Symphony allows the speakers in your TV and compatible Samsung Soundbar to work simultaneously for a true surround sound effect without muting the TV speakers. ¹⁹

In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo.²⁰

In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo. Playing video

An incredible Dolby Atmos experience

Dolby Atmos®

Enjoy incredible sound with Dolby Atmos support to deliver larger-than-life audio experiences.* ²⁰

A TV depicts a scene of a train passing by a scenic outdoor location. As it does, sound waves appear near where the train touches the tracks, indicating the noise within the scene.²¹

A TV depicts a scene of a train passing by a scenic outdoor location. As it does, sound waves appear near where the train touches the tracks, indicating the noise within the scene. Playing video

Virtual sound that tracks the action

Object Tracking Sound Lite

Create a surround sound experience with virtual top-channel audio that follows the action so that you can be immersed in the audio.* ²¹

Catch every word with minimal distractions

Active Voice Amplifier Pro

Enjoy clear dialogue, no matter what's going on. Our AI technology enhances voice clarity by analysing ambient noise and background sounds from your content.* ²²

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One UI Tizen

Enjoy 7 years of
new TV experiences
for free

Access 300+ free channels* including
Samsung TV Plus^ channels

Endless Free Content

Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore!²⁴

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More about
One UI Tizen

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The home screen for Samsung Daily+ shows apps and services. The screen scrolls down to highlight the Most Used smart devices. Screen scrolls up and shows the category switching from Featured to Health. Scrolls back down to show the Workout Tracker options. The Galaxy Watch 6 option is highlighted.²⁶

The home screen for Samsung Daily+ shows apps and services. The screen scrolls down to highlight the Most Used smart devices. Screen scrolls up and shows the category switching from Featured to Health. Scrolls back down to show the Workout Tracker options. The Galaxy Watch 6 option is highlighted. Playing video

Daily management for your favourite activities

Samsung Daily+

Easily manage your daily activities from your TV. Access apps and services such as Workspace where you can work from the big screen by connecting your compatible PC, mobile or laptop and the Workout Tracker where you can get fit with your real-time exercise data on screen during your home workout.* ²⁶

A man looks at a blank TV screen. The screen activates to display Daily Board, which shuffles through widgets for Weather, Memo, Music, Home Stats, Samsung TV Plus and Tips. It also displays the time and date, along with a voice prompt to play relaxing music.²⁷

A man looks at a blank TV screen. The screen activates to display Daily Board, which shuffles through widgets for Weather, Memo, Music, Home Stats, Samsung TV Plus and Tips. It also displays the time and date, along with a voice prompt to play relaxing music. Playing video

Access useful info throughout the day even when your TV is off

Daily Board

Provide useful information throughout the day even when the TV is turned off. You can customise your Daily Board with loads of widgets such as Weather, Memo, SmartThings, Music, Tips, and more. Daily Board wakes up hands free through voice activation or when you get near your TV. ²⁷

Your privacy. Secured. On Samsung TVs.

Samsung Knox Security

Feel at ease with a multi-layered security solution which helps to shield your data. Even compatible Home IoT devices connected to your Samsung TV are secured. Regular updates further fortify your TV, helping to protect it from future threats .* ²⁸

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SmartThings

Connect and manage your smart home devices,
all from your TV

SmartThings

Control your compatible Samsung and third-party devices through your Samsung smart TV. Monitor your electricity usage, control your lighting, be notified when your washing is finished, or view your home cameras from your couch. Designed to make your life easier, more secure, and more connected.*

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More about
SmartThings

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Gesture to control with your watch

Universal Gesture

Easily control your TV with your smartwatch. Just wear your Galaxy Watch* and use hand gestures, like pinching to select an option, or moving your wrist back and forth for pause and play. ²⁹

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.³⁰

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night. Playing video

Monitor energy consumption with intelligent analysis

AI Energy Mode

Easily monitor your power consumption by activating AI Energy Mode with SmartThings. This feature automatically detects and analyses surrounding light levels and usage behaviours to adjust the brightness if required.* ³⁰

A Galaxy smartphone displays Quick Remote mode, which is used to increase the volume of a nearby TV as it shows a scene of a woman playing guitar.³¹

A Galaxy smartphone displays Quick Remote mode, which is used to increase the volume of a nearby TV as it shows a scene of a woman playing guitar. Playing video

Control your TV from your mobile phone

Quick Remote

Through your SmartThings mobile app you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote allowing you to change channels, adjust the volume, and much more right from your phone.* ³¹

Spatial 3D sound with Galaxy Buds

360 Audio Mode

Immerse yourself in the scene with fluid sound from all around. Samsung TVs pair seamlessly with Galaxy Buds to deliver multi-directional 3D audio. With enhanced head tracking, it even syncs the direction of sound with your head movements.* ³²

Transform your TV into a karaoke stage

Karaoke

Have fun with friends and family with the karaoke feature in Samsung Daily+. You can even connect your phone to use as a mic. No need for any separate equipment — your singing setup is already here.* ³³

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Design

Beautiful from any angle

LaserSlim Design

Daringly discreet, this stylish TV has a modern LaserSlim Design with minimal bezel and an ultra-thin side profile.

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Sustainability