77" OLED S95F 4K Samsung Vision AI Smart TV

Previous

OLED TV by the 19 Years Global No.1 TV Brand*

* Source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Canstar Innovation Excellence 2025

“Samsung’s Glare Free display technology, validated by UL certification, stands out for its innovation”

2025 Finder Award

Highly commended in the Recommended Brand, Love Brand & Trust Brand categories

2019-2025 Roy Morgan Most Trusted Brand

“Samsung has top-tier products across many categories and are always striving for excellence.”

[TechRadar] 2025 Choice Award: TV of the Year

"The Samsung S95F stands out as TechRadar's choice for the overall best TV of 2025."

[T3] 2025 Award: Best Gaming TV

"… S95F just brings out the best for both gaming and home-cinema uses."

Next

Indicator 1

Enrich your experience with Samsung Vision AI

Playing video Playing video

Key features at a glance

Companion that enriches your life

Previous

A smart voice assistant

Bixby

With updated intelligence, Bixby in your Samsung AI TV is the center of your AI home. It can process multiple commands at once, and it's better at grasping the wider context. Enjoy smoother conversations, easier searches, more intuitive reactions and seamless device control.*

* Compared to 2024 Bixby feature. Multi turn is supported for 10 languages: US/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR
* Not all accents, dialects and expressions recognised.

Settings that intelligently optimise picture and sound

AI Mode

AI Mode offers a quick access menu to adjust adaptive picture and sound settings, intelligently optimising your TV experience to the surroundings and the content you're watching.

Sound that adjusts to your surroundings & content

Adaptive Sound Pro

Experience sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV's AI processor recognises different sounds and optimises them based on characteristics of both the room and audio content, before ultimately refining them with audio remastering technology.*

* Performance may vary depending on installation environment and surroundings.

A dog barks in a living room. A microphone connected to the TV detects the noise. In response to the noise, the TV plays a scene of two boys and a puppy running along a sunflower field to soothe the barking dog.

A dog barks in a living room. A microphone connected to the TV detects the noise. In response to the noise, the TV plays a scene of two boys and a puppy running along a sunflower field to soothe the barking dog. Playing video

Stay connected to your pets while you're away

Pet Care

Use your TV as a pet-sitting assistant when you're outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet's favourite content to calm them down.*

* Real time streaming on mobile is supported on (mobile) Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on (TV) 2025 Samsung TVs. It only works when the TV is turned off.
* TV must be connected to a power source to use this feature. TV and mobile device must be connected to SmartThings to send and receive notifications.

Next

play

Indicator 1

Indicator 2

Indicator 3

Indicator 4

Playing video Playing video

Compared to 2025 OLED S85F (NQ4 AI Gen2)

* Compared to NQ4 AI Gen2 Processor. Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

Upgrade your content up to 4K with AI*

4K AI Upscaling Pro

Watch your favourite content in more brilliant detail. Our AI processor can take content and enhance it up to 4K resolution with 128 AI neural networks — all while maintaining sharp and smooth picture quality.*

Playing video Playing video

* Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

Picture Quality

Playing video Playing video

* Source content must be HDR10+ format.The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

More about
Picture Quality

Previous

Deep blacks, clean whites and lively colours

OLED

Experience deep blacks, clean whites and vibrant colours with OLED. Utilising over 8 million specially engineered self-illuminating pixels for a more precise and brighter picture than ever before.*

* Compared to previous generation Samsung OLED S90D. Picture quality may vary depending on quality and resolution of source content and viewing conditions.

Keep up with the action

Real Depth Enhancer

Real Depth Enhancer replicates how human eyes process depth by increasing foreground contrast on your TV.*

* Picture quality will vary depending on quality and resolution of source content.

Enjoy a full range of authentic colours

PANTONE Validated

As a trusted symbol of colour fidelity by industry experts, ‘PANTONE Validated' certifies the accurate expression of 2,140 PANTONE colours and 110 newly-added skin tone shades. So you can be sure that you're getting a rich, true-to-life viewing experience.

* Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.

Intelligently enhanced colour expression

Colour Booster Pro

Colour Booster Pro transforms the way you experience TV by leveraging AI to intelligently enhance colour expression, making each scene more vivid and dynamic.*

*Compared to 2024 Samsung Smart TV.

Sharpens and smooths the motion of objects and text with NQ4 AI Gen3 Processor

AI Motion Enhancer Pro

Our AI Gen3 processor leverages AI to sharpen and smooth out the motion of objects and text. This takes watching live sports and action movies to another level.*

* Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

Transform your content quality

Auto HDR Remastering Pro

Automatically upscale your standard dynamic range (SDR) content into high dynamic range (HDR-like) quality by using AI algorithms scene-by-scene to deliver brighter highlights, more vibrant colours and clearer details.*

* Compared to SDR content on 2024 Samsung TV models. The quality of the picture may vary depending on source content and viewing environment.

Next

play

Indicator 1

Indicator 2

Indicator 3

Indicator 4

Indicator 5

Indicator 6

Gaming Experience

More about
Gaming Experience

Tear free, stutter free, low latency HDR

FreeSync Premium Pro

Built on AMD FreeSync™ core technology to help reduce stutter and screen tearing, FreeSync Premium Pro provides an immersive HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.*

* AMD FreeSync™ requires a compatible gaming PC with a FreeSync-compatible AMD graphics card or APU. Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

G-Sync Compatible

Ultra-smooth, ultra-fast responsive gameplay

Stay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology helps reduce screen tearing and stuttering to provide smooth gaming and enhanced immersion.*

* NVIDIA® G-SYNC® Compatible requires a-G-SYNC compatible NVIDIA graphics card or a FreeSync-compatible AMD graphics card or APU and requires enabling VRR settings in both the TV and GPU driver settings. Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

Previous

Easily discover and access your games from one screen

Gaming Hub

Save time and speed up the game selection process.* Stream over 100 blockbuster games with Xbox Game Pass or access other cloud gaming services – no downloads and console required.** Plus, find your console gaming and standalone apps like YouTube, Spotify, Twitch & Discord all in one place.*

* A controller may be required depending on the specific game being played on the Gaming Hub. Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account.
** Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

The TV's AI detects that the game on screen is an RPG and optimizes various settings to match. The screen changes over to a sports game. The TV's AI detects the new game genre and re-optimizes the settings to match.

The TV's AI detects that the game on screen is an RPG and optimizes various settings to match. The screen changes over to a sports game. The TV's AI detects the new game genre and re-optimizes the settings to match. Playing video

Seamless game setting optimisation

AI Auto Game Mode

Let your TV automatically detect your game type and select the optimal settings, for a hassle-free gaming experience.*

* AI Auto Game Mode works for console games only.

Faster, smoother, low input lag gameplay*

Faster, smoother, low input lag gameplay* Playing video

Faster, smoother, low input lag gameplay*

Auto Low Latency Mode (ALLM)

Experience reduced lags with your gameplay! Auto Low Latency Mode automatically adjusts the latency setting allowing for fast, smooth, low input lag optimised for your game.*

* Compared to previous Samsung Smart TV.

Optimise your gaming experience

Game Bar

Easily take control and quickly access and navigate settings that can take your game to the next level from the Game Bar.*

* Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games supporting ultrawide screens. Screen resolution change from external device may be required. Some game titles may not support this feature. Game Bar's Zoom-in mode is not supported in some refresh rates. Game Bar UI is subject to change without prior notice.

Immersive lighting that syncs with your game

Hue Sync

Create a dynamic atmosphere with smart lights that sync to your content. Samsung TVs can analyse the colours and movements on screen, then signal to Hue lights for matching effect, resulting in an incredibly immersive viewing experience.

* Philips Hue smart light sold separately.
* Samsung account required. Additional installation of the Philips Hue Sync app and paid subscription are required.

Next

play

Indicator 1

Indicator 2

Indicator 3

Indicator 4

Indicator 5

Sound

Previous

A TV shows a concert scene. When Q-Symphony is off, the soundbar under the TV plays audio by itself, giving off small sound waves. When Q-Symphony is on, the TV and soundbar play audio together, with both giving off large sound waves in sync.

A TV shows a concert scene. When Q-Symphony is off, the soundbar under the TV plays audio by itself, giving off small sound waves. When Q-Symphony is on, the TV and soundbar play audio together, with both giving off large sound waves in sync. Playing video

Synchronised sound from your TV and Soundbar*

Q-Symphony

Immerse yourself in sound from both your TV and Soundbar* orchestrated in harmony. Q-Symphony allows the speakers in your TV and compatible Samsung Soundbar to work simultaneously for a true surround sound effect without muting the TV speakers.

* Q-Symphony is available only with compatible 2022 Q-Series and S-Series Soundbars and onwards. Soundbar sold separately. Audio effects may vary based on source content, installation and environmental characteristics.

In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo.

In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo. Playing video

An incredible Dolby Atmos experience

Dolby Atmos®

Enjoy incredible sound with Dolby Atmos support to deliver larger-than-life audio experiences.*

* Source content must be Dolby Atmos® enabled for Dolby Atmos® playback.

A boat is making a circular motion on the water. Object Tracking Sound+ technology is tracking the action of the boat as it moves.

A boat is making a circular motion on the water. Object Tracking Sound+ technology is tracking the action of the boat as it moves. Playing video

Experience audio in action

Object Tracking Sound+

Enjoy captivating sound that uses eight strategically positioned speakers to track motion on screen, creating a multi-directional audio experience, making you feel like you are in the heart of the action.*

* The quality of sound effects may vary depending on the source content, installation and environmental characteristics.

Catch every word with minimal distractions

Active Voice Amplifier Pro

Enjoy clear dialogue, no matter what's going on. Our AI technology enhances voice clarity by analysing ambient noise and background sounds from your content.*

* Performance may vary depending on installation environment and surroundings.

Next

play

Indicator 1

Indicator 2

Indicator 3

Indicator 4

One UI Tizen

Enjoy 7 years of
new TV experiences
for free

* Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. Kayo & BINGE not available for use in Very Remote regions of Australia.
*Tizen OS upgrades will be provided for 7 years, starting from release year 2025.

More about
One UI Tizen

Previous

The home screen for Samsung Daily+ shows apps and services. The screen scrolls down to highlight the Most Used smart devices. Screen scrolls up and shows the category switching from Featured to Health. Scrolls back down to show the Workout Tracker options. The Galaxy Watch 6 option is highlighted.

The home screen for Samsung Daily+ shows apps and services. The screen scrolls down to highlight the Most Used smart devices. Screen scrolls up and shows the category switching from Featured to Health. Scrolls back down to show the Workout Tracker options. The Galaxy Watch 6 option is highlighted. Playing video

Daily management for your favourite activities

Samsung Daily+

Easily manage your daily activities from your TV. Access apps and services such as Workspace where you can work from the big screen by connecting your compatible PC, mobile or laptop and the Workout Tracker where you can get fit with your real-time exercise data on screen during your home workout.*

* Content and services may vary by region and are subject to change without notice.
* Workspace HQ is compatible with certain PC and mobile devices. Easy Connection app requires Windows 10 OS. Samsung DeX is supported on selected Galaxy, Note, and Tab devices running Android 6.0 ↑. Requires a compatible keyboard, mouse and Samsung account. Workout Tracker available from March 2024 on Galaxy Watch 4 ↑ Requires Samsung account.

A man looks at a blank TV screen. The screen activates to display Daily Board, which shuffles through widgets for Weather, Memo, Music, Home Stats, Samsung TV Plus and Tips. It also displays the time and date, along with a voice prompt to play relaxing music.

A man looks at a blank TV screen. The screen activates to display Daily Board, which shuffles through widgets for Weather, Memo, Music, Home Stats, Samsung TV Plus and Tips. It also displays the time and date, along with a voice prompt to play relaxing music. Playing video

Access useful info throughout the day even when your TV is off

Daily Board

Provide useful information throughout the day even when the TV is turned off. You can customise your Daily Board with loads of widgets such as Weather, Memo, SmartThings, Music, Tips, and more. Daily Board wakes up hands free through voice activation or when you get near your TV.

* Support widgets vary by region.
* Requires internet connection and Samsung Account.

Your privacy. Secured. On Samsung TV's

Samsung Knox Security

Feel at ease with a multi-layered security solution which helps to shield your data. Even compatible Home IoT devices connected to your Samsung TV are secured. Regular updates further fortify your TV, helping to protect it from future threats .*

* Samsung Knox applies to Samsung TVs powered by Tizen, launched since 2015. Security software update is guaranteed for at least three years from TV product launch. Latest TV software update is required. Evaluated by IT Security and Certification Center, Republic of Korea (Feb 2023, 2024) using the Common Methodology for IT Security Evaluation, Version 3.1 R5 for conformance to the common criteria. Certification No: KECS-CISS-1291-2024.

Next

play

Indicator 1

Indicator 2

Indicator 3

Access 300+ free channels* including Samsung TV Plus^ channels

Endless Free Content

Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore!

* Channel number counts including Samsung TV Plus and Plex (third-party app) are current as of January 2025.
^ Internet connection and Samsung account required.

Playing video Playing video

SmartThings

Connect and manage your smart home devices, all from your TV

SmartThings

Control your compatible Samsung and third-party devices through your Samsung smart TV. Monitor your electricity usage, control your lighting, be notified when your washing is finished, or view your home cameras from your couch. Designed to make your life easier, more secure, and more connected.*

Playing video Playing video

* Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit www.samsung.com/au/apps/smartthings/ for a list of current compatible devices.

More about
SmartThings

Previous

Gesture to control with your watch

Universal Gesture

Easily control your TV with your smartwatch. Just wear your Galaxy Watch* and use hand gestures, like pinching to select an option, or moving your wrist back and forth for pause and play.

* Universal Gesture supports Galaxy Watch 4 and higher / Wear OS 5 and higher.

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night. Playing video

Monitor energy consumption with intelligent analysis

AI Energy Mode

Easily monitor your power consumption by activating AI Energy Mode with SmartThings. This feature automatically detects and analyses surrounding light levels and usage behaviours to adjust the brightness if required.*

* The SmartThings app is required to utilise AI Energy Mode. Energy consumption rate may vary according to regions, models, sizes, viewing conditions or types of content. Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy consumption level by turning on AI Energy Mode may appear lower than actual. AI Energy Mode does not support Game Mode, Intelligent Mode, Art Mode, Screen Mirroring, Ambient Mode or Retail Mode. Energy consumption may vary depending on content being displayed and surrounding brightness levels.

A Galaxy smartphone displays Quick Remote mode, which is used to increase the volume of a nearby TV as it shows a scene of a woman playing guitar.

A Galaxy smartphone displays Quick Remote mode, which is used to increase the volume of a nearby TV as it shows a scene of a woman playing guitar. Playing video

Control your TV from your mobile phone

Quick Remote

Through your SmartThings mobile app you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote allowing you to change channels, adjust the volume, and much more right from your phone.*

* Push notifications for mobile remotes for TVs are available on (Mobile) Android OS 10.0 and higher versions with (TV) 2020 Samsung TVs and later models, and operates when the mobile device is near the TV.
* Samsung Smart TV feature access is available on (TV) 2024 Samsung TVs and later models with (Mobile) Android OS 10.0 and higher versions or iOS 15.0 and higher versions.

Spatial 3D sound with Galaxy Buds

360 Audio Mode

Immerse yourself in the scene with fluid sound from all around. Samsung TVs pair seamlessly with Galaxy Buds to deliver multi-directional 3D audio. With enhanced head tracking, it even syncs the direction of sound with your head movements.*

* Compared to 2024 Samsung TVs. Available models for Galaxy Buds 360 Audio Mode include Galaxy Buds 3 Pro and below.

Transform your TV into a karaoke stage

Karaoke

Have fun with friends and family with the karaoke feature in Samsung Daily+. You can even connect your phone to use as a mic. No need for any separate equipment — your singing setup is already here.*

* Requires SmartThings app to be installed on mobile, connected via the same Wi Fi network as the TV set. Mobile mic is optimised only for Galaxy S23 or later models and iPhone 15 & above. You must download the Karaoke app from Tizen to use the Karaoke function.
* An additional paid subscription is required for this service after 6 months of free use. (Users can access 5 songs per day for free without a subscription.)

Next

play

Indicator 1

Indicator 2

Indicator 3

Indicator 4

Indicator 5

Design

Our slimmest TV for effortless style

Infinity One Design

At just 11mm in depth, this OLED knows how to draw your eye straight to the action.
It can deliver streamlined entertainment and blend seamlessly into virtually any space.

* Cable not shown.

Playing video Playing video

Sustainability

* Compatible only with selected devices. Please see samsung.com/au/oneremote.
** To charge the remote using solar energy, place the TV remote down with the solar panel facing up. It can be positioned in your living room while the lights are turned on, or near a window to absorb natural sunlight. Alternatively, you can charge it using a USB-C cable. To check the remaining the battery level of the remote control, refer to the settings on your TV Menu.