Make your own TV

Samsung The Frame Tv
* Images are simulated and for illustration purposes only. The appearance, design and GUI(Graphic User Interface) specifications which is not affecting to product performance are subject to change without notice.
* Customizable frame sold separately.
  • More colours. More
    styles. More you.

    Customizable bezel

    Enjoy two bezel style options. Modern bezel style comes in White and Teak colours and the new Bevel bezel style comes in Terracotta . Simple-to-use magnetic application makes it easy to switch between colours and styles and find the right look for the mood you're in.

    * Customizable bezels sold separately. Available colours and style may vary by region or TV size.
    * Customizable Bezel compatibility is based on bezel type. Modern type is compatible with the
    43” to 75” range of The Frame TVs, while Beveled type is compatible with 55” model.

  • Samsung The Frame Tv Colours

One stand moves up and down,
the other moves anywhere!

Samsung The Frame Tv Vertical versatility

Vertical versatility

Height Adjustable Stand

The Height Adjustable Stand allows you to raise The Frame from the surface, leaving enough room to fit a soundbar.

* Not compatible with all soundbar sizes. Please check soundbar size specifications.
* Soundbar sold separately.
* Distance of vertical movement is estimated based on internal measurements and actual distance may vary.

Turn The Frame off and let your
favourite artwork set the mood.

Art Mode

Art Mode gives you the ability to showcase your personal art collection with an incredible array of curated creations.

* Art Mode(Smart Service) and GUI(Graphic User Interface) may vary by model and region.
Samsung The Frame Tv Art Mode
  • Samsung The Frame Tv Art Store
  • A world-class
    selection at
    your fingertips

    Art Store

    Curate your own personal art collection with a growing library of over 1,400 pieces of artwork from world renowned institutions.

    * The Art Store may not be available in some countries.
    * Art pieces in the Art Store are subject to change without prior notice.
    * Art Store subscription required to access full selection. Fees apply to subscription service.

  • Samsung The Frame Tv Art Store

More personalization options
for your art and photos

  • Samsung The Frame Tv Mat Canvas
    Mat Canvas

    Add a realistic mat canvas behind your artwork to make it stand out.

  • Samsung The Frame Tv Filter

    Apply an authentic colour-brushed effect and turn your photos into pieces of art.

  • Samsung The Frame Tv Favorite

    Build your own personalized collection of favourite art pieces and access them all in one place.

  • Samsung The Frame Tv Expandingmemory
    Expanded memory

    The Frame comes with plenty of built-in memory and can store up to 1,200 high-resolution images and artwork.

  • Senses your

    Motion Sensor

    The Frame automatically turns on to display your artwork when it senses you’ve entered the room.

    * Motion sensor can be activated in Art Mode settings menu.
    * Motion sensor is disabled in the following countries: China, Thailand, Uzbekistan, Ukraine and Saudi Arabia.
    * Motion sensor sensitivity may vary depending on lighting condition.

  • Samsung The Frame Tv Motion Sensor
  • Samsung The Frame Tv Artwork
  • Artwork, always
    in its best light

    Brightness Sensor

    If the room's lighting conditions change, The Frame's Brightness Sensor automatically adjusts screen brightness and colour.

    * Performance may vary depending on lighting conditions.

    Samsung The Frame Tv Artwork
  • Samsung The Frame Tv Autooptimized Picture
  • Auto-optimized
    picture in
    any lighting

    Adaptive Picture

    The Frame analyzes the brightness of the room as well as the brightness level of your content and automatically adjusts the TV's brightness and contrast settings.

    Samsung The Frame Tv Autooptimized Picture
  • Auto-optimized
    sound based on
    content type

    Adaptive Sound+

    Quantum Processor's AI technology optimizes sound based on real-time audio scenic intelligence and automatically adjusts the sound mode.

  • Samsung The Frame Tv Sound Optmized

Auto-optimized sound
based on location

SpaceFit Sound

Using data generated from The Frame’s built-in mic, SpaceFit Sound analyzes the room’s acoustics and its installation environment and automatically applies the best audio settings.

Samsung The Frame TV

A billion shades of colour
with Quantum Dot

100% Color Volume with Quantum Dot

With Color Volume 100%, Quantum Dot takes light and turns it into breath-taking colour that stays true at any level of brightness.

* 100% color volume measured in Movie Mode and to DCI-P3 color space, certified by VDE.
Samsung The Frame Tv Billionshades

It starts with a next-level,
4K AI processor

Quantum Processor 4K

Powered by Samsung’s Quantum Processor 4K, an artificial intelligence engine and the result of over 30 years of world-leading semiconductor expertise.

The Frame TV - Multi View Feature
  • Not in 4K?
    Not a problem

    4K AI upscaling

    Using machine learning it creates a library of visual data algorithms to restore the smallest of details, remove image noise, and sharpen object edges and text.

    * Viewing experience may vary according to types of content and format.
    Upscaling may not apply when connected to PC or in Game Mode.

  • True-to-life,
    fade-free colours

    Colour Mapping

    The Quantum Processor 16-bit colour mapping technology applies 3D colour control and machine learning to drastically improve colour detail and contrast.

  • Samsung The Frame Tv Dual Led
  • Two-toned
    backlight, double
    the colour realism

    Dual LED

    With an additional set of warm tone LEDs, The Frame's Dual LED backlight expresses more sophisticated colour tone combinations in your visuals.

    Samsung The Frame Tv Dual Led
  • Connect your

    Tap View

    Give The Frame a light tap with your smartphone and watch Music Wall visualizations add ambience to your room while your music is played through the TV speakers.

    * This service only works when TV and mobile are turned on.
    * Tap View is available on Samsung Galaxy devices with Android OS 8.1 and higher.

  • Multiple Voice Assistants

Voice service of your choice

Multiple Voice Assistant

Ask more from your TV. With built-in voice assistants, including Samsung Bixby, Amazon Alexa, and Google Assistant, you can control The Frame with just your voice – change channel, open apps, play music, control your smart home devices, and much more.

* Samsung may at any time and in its sole discretion without prior warning or notice change the voice assistant services or suspend and/or cease providing the voice assistant services or any part of the voice assistant services. Content, TV services and capabilities pictured may not be available in all regions and territories.
* Bixby voice commands recognize English (US/UK), French, Spanish, German, Italian, Chinese and Korean. Not all accents, dialects and expressions recognized.
* Amazon, Alexa and all related logos are trademarks of, Inc. or its affiliates.
* Google is a trademark of Google LLC.
Samsung The Frame Tv Multiple Voice Assistant
  • Samsung The Frame Tv Multiscreen
  • A customizable

    Multi View

    The Frame lets you watch two screens at the same time, so you can workout while streaming your favourite show.

    * Requires compatible Android OS or iOS smartphone and SmartThings app download and installation.
    Please refer to support page for details on compatible mobile devices.
    * 4-screen Multi View is supported on 8K models.
    * Landscape view supported on 43"~75" The Frame models. Portrait mode not supported.

    Samsung The Frame Tv Multiscreen
  • First-of-its-kind
    Eco Remote does
    away with batteries

    Solar Cell Remote

    Use One Remote to easily control all your connected devices. And with the help of solar cell technology charge your remote with indoor lights.

    * Actual products including One Remote may differ from image shown. Please see our product gallery.

  • Multiple Voice Assistants