How to use AI Soccer Mode on your Samsung TV

Last Update date : May 22. 2026

AI Soccer Mode automatically optimizes picture and sound quality for an immersive viewing experience when watching soccer matches. Using real-time AI analysis, this feature adjusts colors and brightness while remastering sound to bring the excitement of the stadium to your living room. This guide explains the key features of AI Soccer Mode, supported models, and how to configure the settings.

To use AI Soccer Mode on your Samsung Smart TV, the following conditions must be met.

  • AI Soccer Mode Pro : QN990H, QN950F, R95H, S95H, S90H, LS03HW 
  • AI Soccer Mode : QN900F, R90H, S85H ~ M80H, U9000H, LS03HE
  • To use this feature, make sure the latest software version is installed.

Note:

  • Availability may vary depending on model, region, and software version.
  • This feature’s button and functionality may differ, depending on the model.
  • Service performance and operation may differ, depending on the network environment.

AI Soccer Mode automatically provides optimum picture and sound quality for watching soccer matches. AI Soccer Mode Pro and AI Soccer Mode automatically optimize picture and sound quality through real-time AI analysis. This feature automatically adjusts colors and brightness, and remasters sound to enhance the immersive viewer experience when watching soccer matches.

Picture optimization


AI Soccer Mode enhances the saturation of uniform colors and green grass to deliver visually sharper images. AI analyzes the content in real time and adjusts colors and brightness to create dynamic contrast.

Displaying Picture optimization Displaying Picture optimization

Sound optimization


AI Soccer Mode enhances commentator clarity and amplifies crowd cheers to deliver a stadium-like atmosphere. For more precise control, 2026 models include AI Soccer Sound Controller, which allows users to adjust the volumes of the individual commentator voices and background sound separately.

Displaying Sound optimization Displaying Sound optimization

Note:

  • The performance or operation of the service may differ, depending on the original content. Individually set sound volume may be reset if the content changes.

  • If a soundbar is connected, only picture optimization works, and the sound setting automatically switches to the soundbar's sound field mode.

AI Soccer Mode Pro

AI Soccer Mode Pro automatically runs by recognizing soccer matches. If you select Auto, the content you are watching is analyzed in real time and the picture and sound quality is automatically adjusted.

Step 1.
Open Settings on your TV and select All Settings.

a Samsung Smart TV screen displaying Settings icon a Samsung Smart TV screen displaying Settings icon

Step 2.
Select Advanced Features.

a Samsung Smart TV screen displaying Advanced Features a Samsung Smart TV screen displaying Advanced Features

Step 3.
Select AI Soccer Mode Pro Settings.

AI Soccer Mode Pro Settings AI Soccer Mode Pro Settings

Step 4.
Select AI Soccer Mode Pro.

AI Soccer Mode Pro mode is selected and turned off AI Soccer Mode Pro mode is selected and turned off

Step 5.
Select Auto to enable automatic recognition of soccer matches.

Selected Auto function in AI soccer mode Selected Auto function in AI soccer mode

AI Soccer Mode

AI Soccer Mode can be activated through the Settings menu.

Step 1.
Open Settings on your TV and select All Settings.

a Samsung Smart TV screen displaying Settings icon a Samsung Smart TV screen displaying Settings icon

Step 2.
Select Advanced Features.

a Samsung Smart TV screen displaying Advanced Features a Samsung Smart TV screen displaying Advanced Features

Step 3.
Select AI Soccer Mode Settings.

a Samsung Smart TV screen displaying AI Soccer Mode Settings a Samsung Smart TV screen displaying AI Soccer Mode Settings

Step 4.
Enable the feature.

a Samsung Smart TV screen displaying Enable the feature a Samsung Smart TV screen displaying Enable the feature

Note:

  • Screens and images are simulated.
  • Some screen setting features may not be available on the Smart Hub Home screen.
  • Soccer Mode is automatically deactivated when AI Mode or EyeComfort Mode is activated.
  • To use this feature through Bixby, you must register and log in to a Samsung Account and agree to the collection and use of personal information.
  • If you're experiencing issues with your Samsung Smart TV, check for available software updates.

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