Art Mode

Filled with
over 1,200

A woman walks by The 2020 Samsung The Frame TV mounted on the wall, looking like art as it displays a painting in Art Mode.
We bring the beauty of a distinguished art collection into your living room. No matter the occasion, you will find the perfect piece of art to suit your mood. Now you’ll see us reinventing your space as a new art gallery, each and every day.

Transform your space into a personal gallery

Art Mode

We've created quite possibly the only TV you'll want to watch even when it's off. That's because when The Frame is turned off while in Art Mode, it elegantly exhibits your personal art collection in a way that matches your style and enhances your space.

A woman sits in her living room watching The Frame in TV Mode, and turns it off to reveal a masterpiece through Art Mode.

Bringing world-class
galleries to you

Art Store

With the Art Store, you can curate your personal art collection from renowned galleries and museums all around the world. Bring the classics and contemporary masterpieces straight to your home with our free trial. Buy individual pieces or get unlimited access to an ever-expanding collection of art and photography from established and emerging artists.

A variety of masterpieces can be displayed on The Frame TV with Art Store, which offers a large art collection for you to choose from.
* Available art displayed may differ from image shown. Some art may require purchase or paid subscription with the Art Store. Art pieces in the Art Store are subject to change without prior notice.
The Art Store includes artwork from 12 partner companies: Royal Collection Trust, Artspace, Lumas, Magnum Photos, Te Papa, Saatchi Art, State Hermitage Museum, V&A, Yellow Korner, Museo del Prado, Stadel Museum, and Minted.

Don't know what to choose in the Samsung Art Store? Then The Frame makes it fun and easy to discover works of art that are just right for you and your home.

Curated art
just for you

Auto Curation

The Frame is like your own personal art agent. It learns your style and taste and recommends art pieces that you’ll love to see on your wall.

A close-up of The Frame TV's Art Mode home screen shows you can select from new or popular artworks, as well as from artworks chosen just for you.

Create your
own gallery


The best gallery is the one you create yourself. Choose your favourite pieces and see them in new light. Create meaningful connections. Enjoy having your own art collection in your own home.

The Frame TV shows a photo selected as a favourite, that can become part of your personal gallery with the Samsung Art Collection.

Frame your most-loved moments

My Collection

You can easily upload and exhibit your own photographs—or a new family portrait. Simply send your photos to The Frame via your phone or a USB flash drive.

* Personal photos uploaded to The Frame will be displayed at the original resolution. Displaying 4K(3840*2160 pixels) and above images is recommended.
* Only available for compatible devices.
Photos with family are displayed on The Frame TV using My Collection, scrolling through within The Frame TV screen.

Elevate your photos to new artistic heights


Your treasured moments and memories take on new life. Upload your photos to My Collection and choose from six aesthetic filters to turn your personal photos into masterpieces.

A variety of filters are applied to a photo seen on The Frame TV to give it new feeling.

The ideal way to appreciate art all day long

Brightness Sensor

Day or night, the Brightness Sensor detects ambient light and automatically balances the screen's brightness and colour tone to keep your art looking natural, the way it was meant to be seen.

* Performance may vary depending on lighting condition.
The Frame displays a picture on-screen while placed on a Studio Stand, dimming the lights on the screen as the room gets darker.

QLED Technology

Ready to see what The Frame can do?

QLED technology is here to change your TV viewing experience.

Experience QLED technology inside the art TV's beautiful frame.