Frame Design

The Frame
its name

Samsung The Frame TV has a variety of frame design options available, including black, brown, white, and beige wood colours.
We designed The Frame to be just that, a frame. It's the gorgeous finishing touch that completes your room in a way that’s simply you and transforms it into a personal gallery.

Designed to look like a picture frame

Frame-look Design

We believe every work of art deserves a matching frame. The Frame has bezels that are just like what you’d find in an art gallery. Tasteful, elegant, beautiful.

2020 The Frame TV, with a frame designed to look like a real picture frame that blends in with the living room.

Customise the bezel to match your style

Customisable Bezel

Blend in seamlessly or give it a little pop — our customisable frames come in an attractive range of colours to fit any decor. The choice is yours. And feel free to change your mind at any time. Nifty little magnets make it easy to swap out one style for another.

The Frame TV's bezel switches colour as the style of the room changes, showing how The Frame TV's customisable bezel matches your interior.
* Customisable bezels sold separately. Available colours may vary by region.

Hangs like a
real frame

No Gap Wall-Mount

The Frame sits flush against the wall, just like a real piece of art. Gorgeous from all angles, it blends in seamlessly into its environment and fits perfectly in your space.

* Measured from rear end of the TV, the gap may differ based on the installation and wall type.
* A small gap between the wall and TV may occur if wall is not 100% flat or is constructed off-angle to the floor or if installed incorrectly.
* The actual angle when tilting may vary by product size.
The Frame TV is installed with the No-Gap Wall-mount to sit flush with the living room wall like a real picture frame.

Keeps the
view clean

One Invisible Connection

No more unsightly mess of wires. The One Invisible Connection removes clutter around The Frame by connecting it through one near-invisible cable to the One Connect Box, which conveniently joins up with the rest of the devices.

* The 'One Invisible Connection' refers to a single, transparent optical cable connected to the One Connect Box including the TV power integrating external device cables, but it does not refer cables connected to other devices such as sound bar. Devices must be connected to One Connect Box via HDMI cable. Subject to device compatibility.
The Frame TV is seen mounted on a clean wall in Art Mode, with a simple light moving through One Invisible Connection to highlight the neat look.

Create a stylish design piece

Stand Options

Think different. Put The Frame anywhere you like with various TV stand options that match you and the style of your interior.

* The Studio Stand (VG-SEST11K) is compatible with 55”/65” The Frame TVs only.
** The Studio Stand (VG-SEST11K) is sold separately.
The Frame sits on the Samsung Studio Stand, which lets The Frame TV be placed anywhere in your space and makes it look like an art gallery.

What's in the Box

Even unboxing The Frame is a thrill, full of possibility: it comes with the No-Gap Wall Mount and Standard Stand, so you can get your space looking just how you want it right away.

The Frame TV and its accessories are arranged on a flat, beige surface, including: monitor, Standard Stand, No Gap Wall-mount, Invisible Connection, power cable, One Connect Box, and One Master Remote Control.

See the beautiful details from different angles

The Frame TV's frame design looks different depending on its placement and wall color, bringing a gallery to mind. The first image shows the piece "Art sketch with a view" by Harry Moody.

Art Mode

What is unique to The Frame?

Explore the ways you can fill your space with art.

The Frame TV's Art Mode makes your TV look like art. The TV is displaying Chasse de danss by Edgar Degas.

How to use art to enhance your living space

Two mounted Samsung The Frame TVs blend in with artwork like real picture frames, showing you examples of how to style The Frame TV in your home. One of The Frame TVs is mounted above dressers displaying Butterfly IV (2015) by Heiko Hellwig.

The Serif,
unconditionally beautiful

Meet another lifestyle TV, Samsung The Serif, as it sits on a TV Studio Stand with a chair waiting in front.