55” The Frame QLED 4K Vision AI Smart TV (2025)

55” The Frame QLED 4K Vision AI Smart TV (2025)

QE55LS03FAUXXU

3.3 (15)
  • A TV that blends seamlessly into your home, designed to look just like a picture frame.
  • True-to-life colours for authentic art and striking TV viewing, with Quantum Dots.
  • Watch TV and gaze at artwork in full glare-free¹¹ clarity.
  • Switch from TV viewing to digital art gallery gazing in an instant.
  • Get wrapped up in 8-speaker cinematic sound brought into your home.

Choose your Colour

Choose your size

  • Side view of The Frame TV is installed tightly to a living room wall to look like a real picture frame.
    Modern Frame Design and Bezel
  • The Frame displays artwork available on Art Store. Around it other artwork from famous museums and galleries appear to move toward and be sucked into the TV. Logos of Bright Moments, V&A, The Met, Etsy, print bakery, Magnum Photos, Royal Collection Trust, MoMA, Union Art Fair, Toiletpaper, Saatchi Art, belvedere, Tate.
    Art Mode
  • 'The Frame in living room shows TV Mode with AI TV NQ4 AI Gen2 Processor logos, and Art Mode with Glare Free Reflection UGR<10 Discomfort <22 Disability <34 UL and PANTONE™ Validated ArtfulColor logos.
    Stunning Picture Quality with QLED
  • NQ4 AI Gen2 Processor powering various screens with features that make up The Frame TV. Samsung Vision AI is here logo.
    Samsung Vision AI

TV when it's on, art when it's off

Key features at a glance

Design

Stylish picture frame design

Modern Frame Design & Bezel

A TV that doubles as a picture frame - The Frame's beautiful bezel design can be customised to blend into your décor like a stylish picture, bringing finesse to your feature walls and enhancing your entertainment with digital art work and TV viewing, all in one.1

Sleek, modern design

Slim Design & Slim Fit Wall Mount In-Box

Included with The Frame TV, the Slim Fit Wall Mount is crafted for a sleek, seamless look that brings a modern touch to your home. It keeps your TV close to the wall, creating the appearance of a stunning, hanging picture frame.2

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Switch up your style

Customisable bezels

Personalise your The Frame TV with quick, clip-on customisable bezels to match your mood and style. Change the look of your room with ease, adding different colours to perfectly complement your décor and enhance your favourite digital artworks.3

Flexible design that fits your space

Height Adjustable Stand

The Frame can easily be made to fit your home setup. With the adjustable TV stand design, you can set the TV to your preferred height and make room for a soundbar and other devices.4

Art

TV when it’s on, art when it’s off

Art Mode

Make your TV more than a black screen when it's off - turn it into an ever-changing gallery of art with a vast collection of artworks that you can pick and choose to set your mood, with rich and authentic Pantone-validated colour. Even better with no screen burn worries.5

Your home, your gallery

Samsung Art Store

Build and display your own personal art collection - access Art Store and explore from a growing library of over 3,500 works of art*. Enjoy unlimited access to famous classics, amazing modern artworks and photography to make a gallery of your living space.

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Stream complimentary pieces of art

Art Store Streams

With Art Store Streams, you can explore a specially curated complimentary collection of artwork, streamed directly to your The Frame TV. Access a selection of 30 handpicked artworks every month.6

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Where your artistic journey begins

Art Home

Expand your creative palate with ease and convenience. Dive into expert art curations, regularly updated so you can constantly discover more. Art Home is more than just a gallery — it’s your personal gateway to a world of creativity and inspiration.7

The Frame TV on Studio Stand in living room setting shows Art Home screen with some of the artwork available in Art Home. The Frame TV on Studio Stand in living room setting shows Art Home screen with some of the artwork available in Art Home.

Frame your most-loved moments

My Photo

You can easily upload and exhibit your own photos or a new family portrait from sources like Google Photos or iCloud Photos. Simply send your photos to The Frame Pro via SmartThings for easy display on your TV and Smart Display at home.8

Brightness Sensor

Enjoy better viewing and artwork gazing with adaptive colour and brightness to work with your lighting.9

Motion Sensor

A TV that lives for your living space with dual-function Adaptive Sensors that automatically switch your TV to Art Mode when you're nearby, and switches off to save energy when you leave.10

Matte Canvas

Choose from a variety of matting options to beautifully frame your artwork, and with Art Mode, enjoy 5 layout styles and palette of 16 colours to blend with your home decor. Want to set the perfect mood? Adjust the gallery settings to enhance the realism of your art and create the ideal atmosphere.

Picture Quality

Elevate your TV viewing with stunning visuals

Stunning Picture Quality with QLED

The Frame can do more than just beautifully display art. Equipped with an impressive QLED display, it delivers excellent visuals for your favourite entertainment, whether it's movies, sports, gaming or more.

Say goodbye to glare

Matte Display

Experience a TV with an anti-reflective appearance, whether it’s on or off. The glare-free Matte Display means distraction-free television and brilliant clarity of digital artworks. Whether you’re in a bright or dark room, The Frame blends into your décor beautifully.11

Enjoy artful colours, validated by PANTONE

PANTONE Validated

Meet fully authentic colour expression, validated by PANTONE. The Frame reproduces rich colours and textures of your favourite artwork, with high colour fidelity. And with Matte Display that reduces glare, you can enjoy an authentic art viewing experience.

Open up previously hidden depth and detail

Quantum HDR

Want to see exactly what’s lurking in the shadows of that terrifying scene, or witness the true beauty within that sun-soaked beach? See the detail in every scene with boosted brightness and colour for immersive, vivid viewing.

Say goodbye to disposable batteries

SolarCell Remote

Consciously crafted, the universal remote charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries.12

Samsung Vision AI

Samsung Vision AI meets The Frame

Samsung Vision AI

Enjoy new features with Samsung's Vision AI, now in The Frame. This next-level intelligence allows your TV to better recognize and adjust to your needs, delivering a variety of new opportunities for entertainment.

Powerful AI. Exceptional picture.

NQ4 AI Gen2 Processor

Our powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.

One-of-a-kind visuals that match your mood

Generative Wallpaper

Create visuals that match your mood. Whether you're hosting, unwinding or relaxing, our AI-powered wallpaper creates stunning one-of-a-kind visuals that transform your space.

Expertly tailored sound, in real-time

AI Sound Pro

Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjust to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.

Experience 7 years of
smarter TV on us13

‎ 14

  • which which

    Home Entertainment Brand of the Year 2025

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