55" The Frame LS03HA 4K Vision AI Smart TV (2026)

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55" The Frame LS03HA 4K Vision AI Smart TV (2026)

QE55LS03HAUXXU

  • Your TV disguised as a stunning work of art with a picture frame design and customisable bezel*.​
  • True-to-life colours for authentic art and striking TV viewing, with Real QLED. Plus Pantone-validated colours for museum-worthy art.​
  • A virtually glare-free screen* so your art looks like a real print, and your shows stay clear and distraction-free.*​
  • Showcases curated art from the Art Store* or from your own collection when you're not watching TV.​
  • Get wrapped up in Dolby Atmos sound that moves with the action, and adjusts to your room and content.​

Choose your Colour

Choose your size

  • The Frame TV displays art and blends seamlessly into a refined living room wall with minimalist framed artwork.
    Modern Frame Design with One Connect
  • The Frame TV displays vivid abstract art without reflections, showing clear color and detail on its glare‑free QLED screen in a bright room.
    Glare Free with QLED
  • The Frame TV displays artwork as Samsung Vision AI Companion suggests related content and answers art requests through an intelligent on-screen interface.
    Samsung Vision AI Companion
  • Art Mode
    Art Mode

The answer to your artistic style

Key features at a glance

Design

What makes art on The Frame look like real art?

Stylish picture frame design

Modern Frame Design with One Connect Box

A TV that doubles as a picture frame - The Frame’s beautiful design can be customised to blend into your décor like a stylish picture, bringing finesse to your feature walls. Plus, with 55" and 65" The Frame, connect all your devices with just one box and one cable, keeping your space clutter-free and your entertainment seamless.​

A flush fit to the wall

Slim Fit Wall Mount

Included in-box, the Slim Fit Wall Mount brings The Frame near flush to the wall for a seamless look that brings a modern touch to your home. Combined with sleek profile of the TV, it creates a refined gallery look in your home.

Shown from a diagonal angle, The Frame TV appears to float in the air before moving on its own to mount flush against the wall. As it settles, the view shifts to a front-facing shot, revealing a landscape artwork displayed seamlessly among the surrounding framed art and living room decor. Shown from a diagonal angle, The Frame TV appears to float in the air before moving on its own to mount flush against the wall. As it settles, the view shifts to a front-facing shot, revealing a landscape artwork displayed seamlessly among the surrounding framed art and living room decor.
Shown from a diagonal angle, The Frame TV appears to float in the air before moving on its own to mount flush against the wall. As it settles, the view shifts to a front-facing shot, revealing a landscape artwork displayed seamlessly among the surrounding framed art and living room decor. Shown from a diagonal angle, The Frame TV appears to float in the air before moving on its own to mount flush against the wall. As it settles, the view shifts to a front-facing shot, revealing a landscape artwork displayed seamlessly among the surrounding framed art and living room decor.

Switch up your style

Customisable Bezels

Designed to give your TV the look of a true picture frame, you can personalise your TV with customisable bezels to match your mood and style. Change the look of your room with ease, adding different colours to perfectly complement your décor and enhance your favourite digital artworks.

Customisable bezels each sold separately.

Customisable bezels each sold separately.

Flexible design that fits your space

Height-adjustable Stand

With the Height Adjustable Stand, you can raise or lower The Frame to better align the screen with your eye level or create space for devices like a soundbar, giving you greater flexibility in how you set up your space.

Art

How does The Frame create a personalised art gallery at home?

Stream complimentary pieces of art

Art Store Streams

Explore a specially curated complimentary collection of artwork, streamed directly to The Frame TV. Access a selection of 30 handpicked artworks every month, curated by professionals, and thoughtfully themed.

The Frame TV displaying classic paintings from Art Store Streams. The artwork updates every few seconds, transitioning smoothly as if swiped left. The Frame TV displaying classic paintings from Art Store Streams. The artwork updates every few seconds, transitioning smoothly as if swiped left.
The Frame TV displaying classic paintings from Art Store Streams. The artwork updates every few seconds, transitioning smoothly as if swiped left. The Frame TV displaying classic paintings from Art Store Streams. The artwork updates every few seconds, transitioning smoothly as if swiped left.

The number of complimentary artworks is subject to change without prior notice.

A global art gallery at home

Samsung Art Store

Transform your screen into your curated gallery. Art Store gives you access to over 5,000 iconic works, from legendary artists and world-class museums, to modern collections that evolve with the seasons. Whether it’s classic, contemporary or something new, there’s always art that fits your moment.

Five rows of thumbnails display renowned artworks, scrolling up and down to reveal the breadth of the collection. A few of them are selected and merge into a palette within the interface. One piece is chosen and expands to full screen, before the scene zooms out to show the artwork displayed on The Frame in a living room. Five rows of thumbnails display renowned artworks, scrolling up and down to reveal the breadth of the collection. A few of them are selected and merge into a palette within the interface. One piece is chosen and expands to full screen, before the scene zooms out to show the artwork displayed on The Frame in a living room.
Five rows of thumbnails display renowned artworks, scrolling up and down to reveal the breadth of the collection. A few of them are selected and merge into a palette within the interface. One piece is chosen and expands to full screen, before the scene zooms out to show the artwork displayed on The Frame in a living room. Five rows of thumbnails display renowned artworks, scrolling up and down to reveal the breadth of the collection. A few of them are selected and merge into a palette within the interface. One piece is chosen and expands to full screen, before the scene zooms out to show the artwork displayed on The Frame in a living room.

Subscription required to access full art collection.

Where your artistic journey begins

Art Home

Art Home helps you organise, browse and manage your favourite pieces on The Frame. You can create playlists, group artworks by theme and adjust how they appear, allowing you to create a truly personalised experience.

Art Home UI may vary by region and is subject to change without notice. Though the curations are updated regularly, the updates for the selection of available artwork may vary.

Art Home UI may vary by region and is subject to change without notice. Though the curations are updated regularly, the updates for the selection of available artwork may vary.

Brightness sensor

Enjoy better viewing and artwork gazing with adaptive colour and brightness to work with your lighting.​

Brightness sensor performance may vary depending on the ambient brightness level. ​

Motion Sensor

A TV that lives for your living space with dual-function Adaptive Sensors that automatically switch your TV to Art Mode when you're nearby, and switches off to save energy when you leave.

Sensor setting must be activated and only operates in Art Mode. Performance may vary depending on the lighting conditions.

Mat Canvas & My Photo

Exhibit your personal photos like art on The Frame's Matte Canvas. Transfer pictures from your smartphone or USB to your TV and shuffle between 5 different layouts and 16 color options in Art Mode. It's the perfect way to display all your best memories.

Internet connection, compatible Android or iOS device, SmartThings app and Samsung account required.

Picture Quality

How does The Frame's picture quality elevate the art it displays?

Elevate your TV viewing with stunning visuals

Glare Free with QLED

Experience vibrant, true-to-life visuals on a Glare Free* screen. Pantone-validated colours and Quantum Dot technology deliver rich, authentic colour, while boosted brightness ensures every scene, from artwork to movies, looks vivid and immersive, day or night.

Based on testing standards set by UL, i.e., UGR<10 for reflection glare, UGR<22 for discomfort glare, UGR<34 for disability glare.​

Nothing gets between you and the picture

Anti-Glare Technology

Don't let sunlight or reflections from nearby lamps interfere with your viewing experience. With Anti-Glare Technology, you can clearly see what's on screen, and appreciate the textured details of the art as they were meant to be. Enjoy the art as the art, the TV as the TV.

The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045 The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045
The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045 The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045

Based on testing standards set by UL, i.e., UGR<10 for reflection glare, UGR<22 for discomfort glare, UGR<34 for disability glare.

Enjoy ArtfulColor validated by PANTONE

Pantone Validated - ArtfulColor

Meet fully authentic color representation, validated by PANTONE. The Frame reproduces the rich and diverse colors you would see in gallery lighting, made to look realistic with the matte texture of the canvas.

Validation for TV color accuracy that expresses the same color under standard light source (D65 based) with paper texture.(Error within ΔE ≤ 3.0 level that a person cannot feel color difference)

Charge it with light

SolarCell Remote

Say goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.

Must be charged via USB C cable (sold separately) if battery is fully drained.


How does Samsung Vision AI elevate your experience with The Frame?

Ask your TV anything and get instant answers

Samsung Vision AI Companion

Samsung Vision AI Companion acts as a private guide for The Frame. Whether you're asking for design ideas, style inspiration or local insights - it instantly delivers video and image responses, turning your discovery into a deeply personal experience.

Information based on current viewing is only available on Samsung TV Plus channels. Provides AI-created content, with accuracy not guaranteed.

Enjoy 7 years of new TV experiences

Content and services are subject to change without notice. Agreement to Smart Hub T&Cs & Privacy Policy required. Registration & subscription may be required. Requires Samsung account. Tizen OS upgrades will be supported for up to 7 years starting from 2026 for products released in 2026. Does not cover hardware-related performance, features or durability.
Image simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice. This page may include images or videos created using AI.

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