55" The Serif QLED 4K HDR Smart TV in Cotton Blue (2022)

55" The Serif QLED 4K HDR Smart TV in Cotton Blue (2022)

QE55LS01BBUXXU

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  • Where beauty meets function: a timeless design that fits your living space
  • Watch in incredible glare-free 4K detail on the new QLED Matte Display
  • An intelligent processor that adapts to bring glorious 4K picture & AI sound
  • Discover a new way to stream music from your smartphone with NFC on TV*
  • Smart TV apps: Netflix, Prime Video, Disney+, BBC iPlayer, BT Sport and more…

Choose your Colour

Choose your size

  • Matte Display
    Matte Display
  • QLED 4K Technology
    QLED 4K Technology
  • 360 All Round Design
    360 All Round Design
  • Ambient Mode+
    Ambient Mode+

Unconditionally Beautiful

Designed for every place, at every moment, from every angle

Where beauty meets function. Meet The Serif, a timeless TV that combines iconic design with brilliant glare-free 4K viewing. Imagined by award-winning designers the Bouroullec Brothers, it looks unconditionally beautiful from every angle and feels at home in any space.

Unconditionally Beautiful

Designed for every place, at every moment, from every angle

Where beauty meets function. Meet The Serif, a timeless TV that combines iconic design with brilliant glare-free 4K viewing. Imagined by award-winning designers the Bouroullec Brothers, it looks unconditionally beautiful from every angle and feels at home in any space.

  • *Wires not shown.
  • *Wires not shown.

Timeless design, imagined for your home

360 All Round Design

Versatile by design, The Serif looks beautiful from front to back, side to side, and can elegantly sit even right in the middle of the room. No matter where it's placed, The Serif TV fits impeccably into any space. Designed to look unconditionally beautiful from any angle in your home.

*Wires not shown.
The Serif is mounted on a stand. Then The Serif is placed on a table without the stand. Then the backside of The Serif, which is mounted on a stand, is on display demonstrating its 360 All Around Design. The Serif is mounted on a stand. Then The Serif is placed on a table without the stand. Then the backside of The Serif, which is mounted on a stand, is on display demonstrating its 360 All Around Design.

Experience glare-free 4K picture viewing

Matte Display

Finally – see every glorious detail, without the glare of the sun or the lights in your room getting in the way. The Serif’s revolutionary, glare-free QLED 4K TV Display absorbs reflections, so even in bright light, you'll experience the brilliance of watching everything in flawless colour.

*Measured against Unified Glare Rating (UGR), certified as glare-free (reflection, discomfort and disability glare) by UL.
Conventional display has light reflections while Matte Display does not. Glare Free logo with Reflection Glare UGR<10, Discomfort Glare UGR<22, Disability Glare UGR<34 is also on display. Conventional display has light reflections while Matte Display does not. Glare Free logo with Reflection Glare UGR<10, Discomfort Glare UGR<22, Disability Glare UGR<34 is also on display.

Make it stand up and stand out

Detachable stand

If you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the stand work with your style, it’s flexible enough to work with your home too.

By Ronan & Erwan Bouroullec

Iconic ‘I’ Shape

Imagined by award-winning designers, Ronan and Erwan Bouroullec, The Serif has a striking, yet timeless design. Its signature profile forms the distinctive shape of a capital ‘I’, while The Serif’s slim body broadens at the top to form a flat surface like a small shelf.

Make it stand up and stand out

Add a touch of colour

The Serif comes in a dreamy Cotton Blue or a chic Cloud White. Choose the splash of colour that’ll brighten up your home.

From blank screen to design centrepiece

Ambient Mode+

No more blank screen ruining your home décor when The Serif is switched off. Ambient Mode+ turns it into a digital, glare-free canvas to display useful information, your own photos*, or colourful patterns.

Exclusive patterns

Better still, you can choose from two exclusive patterns in a striking leaf or textured fabric design – both exclusively created by the Bouroullec Brothers for The Serif TV.

Easy on the eyes

EyeComfort Mode

Plus, the new EyeComfort Mode feature re-adjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.

Virtual 3D surround sound that moves with the action

Object Tracking Sound LITE

Turn up your audio experiencer with virtual 3D surround sound. It uses AI and your TV's bottom speakers to stimulate overhead sounds. The result? Cinematic, 3D audio that follows the action - all without need for extra speakers.

Match it to your mood

Match it to your mood Match it to your mood

*Some features of Ambient Mode require a compatible Android or iOS phone.

Home entertainment, the smart way

Smart TV powered by Tizen

With the best-selling Samsung Smart TV* at your fingertips, it’s never been easier to enjoy TV. Dive into a huge collection of 4K films, TV shows, and all your favourite catch-up TV apps – including Netflix, Disney+, Apple TV, BBC iPlayer and BT Sport** - all in one place at the touch of a button. Discover our easy-to-use Smart Hub platform and spend less time searching, more time watching what you love, with tailored recommendations..

*Samsung TV has been ranked the No.1 TV Brand for 15 consecutive years by Omdia. **Subscriptions may be required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time. ***Studio Stand sold separately.

Turn your small screen into a big screen

Go from watching your favourite show on your mobile device to watching on The Serif with a bigger screen with easy screen mirorring.* You can mirror content from your smartphone or tablet to the TV via SmartThings, or pair with your Apple devices to project via AirPlay2.**

*Internet connection, compatible smartphone and Samsung SmartThings app required. **Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.

*Internet connection, compatible smartphone and Samsung SmartThings app required. **Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.

Just tap to mirror

Tap View

Want to share a cool video with everyone? Just tap your phone anywhere on The Serif to mirror the screen to the TV so that everyone can see it in full glory. That's all it takes.*

* This service only works when TV and mobile are turned on.* Tap View is available on Samsung Galaxy devices with Android OS 8.1 and higher.

* This service only works when TV and mobile are turned on.* Tap View is available on Samsung Galaxy devices with Android OS 8.1 and higher.

A second screen on the big screen

Multi View

Multi-tasking has never been so easy on a split TV screen. Finally, you can watch what's on TV and on your phone at the same time —without having to look away*. Handy if you want to catch that live workout, without missing a second of your favourite drama.

*Mobile mirroring functionality requires internet connection and Android or iOS device. **Wires not shown.

A new way to stream

NFC on TV

And just when you thought The Serif couldn’t get any smarter, it uses Near Field Communication (NFC), so you can connect your smartphone to the TV and hear your favourite tunes through The Serif’s built-in TV speakers.*

*Compatible Android or iOS smartphone required.

As easy as asking

Multiple Voice Assistants

Control your smart TV using your favourite voice assistant – Bixby, Alexa, Google Assistant, take your pick. Ask it to change the volume, find that new series, or check on your connected devices in your smart home. The possibilities are endless – all you need to do is ask.

*Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. **Google and related marks and logos are trademarks of Google LLC.

*Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. **Google and related marks and logos are trademarks of Google LLC.

One eco-remote control them all

SolarCell One Remote

Say goodbye to disposable batteries with this all-in-one, energy-saving remote that charges on indoor light.

* To charge the remote with solar energy, set the TV remote down with the solar panel facing up.

* To charge the remote with solar energy, set the TV remote down with the solar panel facing up.

  • 17yr global 17yr global

    17yr global

  • Trusted Reviews Trusted Reviews

    Trusted Reviews - recommended

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    ENGLISH
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  • Statement of Compliance
    ENGLISH
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  • Quick Guide
    ENGLISH
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    ENGLISH, FRENCH(FRANCE), SPANISH, PORTUGUESE(European), GERMAN, SWEDISH, DANISH, NORWEGIAN, FINNISH
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  • QE55LS01BBUXXU
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