43" The Serif LS01B QLED 4K HDR Smart TV in Cloud White (2023)

43" The Serif LS01B QLED 4K HDR Smart TV in Cloud White (2023)

QE43LS01BGUXXU

4.7 (23)
  • All round 360 Design - designed to look beautiful from any angle
  • Ground-breaking Matte Display absorbs reflections - for a glare-free viewing experience*
  • Powered by Quantum Dot for a naturally bright and colourful picture
  • An elegant, free-standing TV with a detachable stand that fits with your space
  • Turn your blank screen into a design centrepiece with Serif Ambient Mode+

Choose your Colour

Choose your size

Unconditionally Beautiful

Designed for every place, at every moment, from every angle

Where beauty meets function. Meet The Serif, a timeless TV that combines iconic design with brilliant glare-free 4K viewing. Imagined by award-winning designers the Bouroullec Brothers, it looks unconditionally beautiful from every angle and feels at home in any space.

Unconditionally Beautiful

Designed for every place, at every moment, from every angle

Where beauty meets function. Meet The Serif, a timeless TV that combines iconic design with brilliant glare-free 4K viewing. Imagined by award-winning designers the Bouroullec Brothers, it looks unconditionally beautiful from every angle and feels at home in any space.

  • *Wires not shown.
  • *Wires not shown.

Top 4 Features

360 All round design icon

360 All round design

Beautiful from every angle

Matte Display icon

Matte Display

A glare-free* viewing experience

Detachable Stand icon

Detachable Stand

Fits with your space

QLED Technology icon

QLED 4K Technology

Naturally bright and colourful picture

Timeless design, imagined for your home

360 All Round Design

Versatile by design, The Serif looks beautiful from front to back, side to side, and it can elegantly sit anywhere in your home – even standing right in the middle of the room. It's a timeless TV, designed to look unconditionally beautiful from any angle in your home.

*Wires not shown.
Versatile by design, The Serif looks beautiful from front to back, side to side, and it can elegantly sit anywhere in your home Versatile by design, The Serif looks beautiful from front to back, side to side, and it can elegantly sit anywhere in your home

A glare-free* viewing experience

Matte Display

Tired of seeing distracting glare on your TV screen? The Serif's ground-breaking Matte Display overcomes this problem as it absorbs reflections - so even in bright light you'll have the best possible viewing experience, without any distractions.

*Measured against Unified Glare Rating (UGR), certified as glare-free (reflection, discomfort and disability glare) by UL.
Conventional display has light reflections while Matte Display does not. Glare Free logo with Reflection Glare UGR<10, Discomfort Glare UGR<22, Disability Glare UGR<34 is also on display. Conventional display has light reflections while Matte Display does not. Glare Free logo with Reflection Glare UGR<10, Discomfort Glare UGR<22, Disability Glare UGR<34 is also on display.

Make it stand up and stand out

Detachable stand

If you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the free-standing TV stand work with your style, it’s flexible enough to work with your home too, as the stand is easily detachable.

Naturally bright and colourful picture

Powered by Quantum Dot

See everything you watch come to life with greater detail and realism. Samsung's Quantum Dot-powered TVs transform light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.

Serif Design

By Ronan & Erwan Bouroullec

Iconic ‘I’ Shape

The Serif’s signature profile forms the distinctive shape of a capital ‘I’, while its slim body broadens at the top to form a flat surface like a small shelf.

Unique inspiration for your space

Ronan & Erwan Bouroullec Design

Imagined by award-winning designers, Ronan and Erwan Bouroullec, Samsung The Serif TV has a striking, yet timeless design.

Add a touch of colour

‏‏‎ ‎

The Serif comes in a dreamy Cotton Blue or a chic Cloud White. Choose the splash of colour that’ll brighten up your home.

Ambient Mode

Turn your blank screen into a design centrepiece

Ambient Mode+

Ambient Mode+ turns The Serif into a digital, glare-free canvas when the TV is switched off - so you can say goodbye to a blank screen ruining your home décor.

*Some features of Ambient Mode require a compatible Android or iOS phone.

Exclusive patterns

Created by Ronan & Erwan Bouroullec

Better still, you can choose from two exclusive patterns in a striking leaf or textured fabric design – both exclusively created by the Bouroullec Brothers for The Serif TV.

Smart

An abundance of apps and services to enjoy

Smart TV powered by Tizen

With the best-selling Samsung Smart TV* you can dive into a huge collection of 4K films, TV shows and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** – all in one place. Not sure what to watch? Our easy-to-use Smart Hub platform gives you recommendations.

*Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia.
**Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time. ***Wires not shown.

Mirror all your content on the big screen

Mobile Mirroring

Go from watching your favourite show on your mobile device to watching on The Frame with a bigger screen with easy screen mirorring.* You can mirror content from your smartphone or tablet to the TV via SmartThings, or pair with your Apple devices to project via AirPlay2.**

*Internet connection, compatible smartphone and Samsung SmartThings app required. **Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.

Just tap to mirror

Tap View

Want to share a cool video with everyone? Just tap your phone anywhere on The Serif to mirror the screen to the TV so that everyone can see it in full glory. That's all it takes.*

* This service only works when TV and mobile are turned on.* Tap View is available on Samsung Galaxy devices with Android OS 8.1 and higher.

See it all at once, on the big screen

Multi View

Never miss another moment. With Multi View, you can play your social feeds alongside the TV program, all at once, on The Serif. Simply cast your phone to your TV with screen mirroring to split the big TV screen*. Handy if you want to catch that live workout, without missing a second of your favourite drama.

*Mobile mirroring functionality requires internet connection and Android or iOS device. **Wires not shown.

Usability

A new way to stream

NFC on TV

And just when you thought The Serif couldn’t get any smarter, it uses Near Field Communication (NFC), so you can connect your smartphone to the TV and hear your favourite tunes through The Serif’s built-in TV speakers.*

*Compatible Android or iOS smartphone required.

As easy as asking

Multiple Voice Assistants

Control your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless – you just need to ask.

*Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

One remote to control all your devices

SolarCell Remote

Replace the clutter of remotes with a SolarCell One Remote. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don’t need any disposable batteries.

*When battery is fully drained it can only be charged via USB C cable (USB cable sold separately). Please refer to the TV Menu(Settings - General Settings - Power & Energy Saving - Available Remote Battery) to check the remaining battery level of the remote control.

Specifications

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  • Product QLED
  • Display 43"
  • Refresh Rate 50Hz
  • Resolution 4K (3,840 x 2,160)
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Support

Find answers to the questions you have about our products

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User manual & Downloads
Product information sheet
  • Quick Guide
    ENGLISH
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  • Remote control
    ENGLISH, FRENCH(FRANCE), GERMAN, DUTCH, ITALIAN
    Download
  • User Manual
    ENGLISH, FRENCH(FRANCE), GERMAN, DUTCH, ITALIAN
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  • e-Manual
    ENGLISH
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