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Redefining Ads in the Advanced TV Landscape.
The lines between TV and digital have blurred - the new era of Advanced TV is here. The combination of technological advancements and changes in viewership behaviour have caused seismic shifts in TV and digital, making the big screen more powerful than ever before.
TV, video and digital are converging. With the power of the big screen and the measurement and accountability of digital with Samsung Ads Smart 360, advertisers can discover the insights they've been waiting for.