Samsung Ads EMEA
Smarter reach
deeper engagement
proven performance
Bridging linear and streaming
Samsung Ads’ TotalView™ gives advertisers a new lens on TV reach
Your brand on rotation
Samsung Immersive Carousel delivers high‑impact storytelling on the home screen.
Samsung TV Plus reaches 100 million
monthly active users
Reinforcing its position globally as one of
the world’s leading streaming platforms
20 years at number one
Samsung celebrates 20 years as the
world’s number one TV brand*
*#1 Smart TV brand: Omdia , February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia
Results start here
As the world’s #1 Smart TV and mobile brand, we power the TV experience end to end
- from the device and operating system to the home screen and content environment.
This gives us a direct view of how people discover, choose and watch content on Samsung TVs
- enriched by how they engage on their mobile devices.
The result is a unique layer of deterministic first-party data at scale,
allowing you to reach real audiences, in premium environments, and deliver results that matter.
Data that drives outcomes
Leverage the world’s largest combined TV and mobile dataset to understand the complete view of your audiences.
Our proprietary data powers smarter decisions across every stage of your campaign, so you can plan, optimise and measure with confidence.
Samsung Ads drives measurable results for brands across all industries
Knowledge hub: your one-stop shop
Stay ahead of what's next in Connected TV and explore the latest insights, case studies, expert opinion pieces and Samsung Ads product announcements shaping the future of TV advertising.
From clicks to chills
ITVx’s Immersive Carousel draws in viewers that spend 90 minutes longer in App!
MINI Takes the Wheel on Samsung’s CTV Home Screen
Every viewing journey begins on the Smart TV home screen. For the launch of the all-electric MINI Aceman in Germany, Samsung Ads turned this everyday navigation moment into the campaign’s main stage.
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