55" OLED S90F 4K Vision AI Smart TV (2025)

55" OLED S90F 4K Vision AI Smart TV (2025)

QE55S90FAEXXU

5.0 (6)
  • 4K AI Upscaling Pro & NQ4 AI Gen3 Processor¹: Our best 4K AI processor optimises picture and sound for our ultimate 4K viewing
  • OLED Technology with OLED HDR+: Pure blacks and vivid colour expertly balanced for cinematic viewing
  • AI Motion Enhancer Pro and Motion Xcelerator 144Hz⁷: AI delivers ultra-smooth motion and virtually no lag or blur for sports and gaming
  • Dolby Atmos® with Object Tracking Sound Lite: Immersive surround sound that flows with every action
  • LaserSlim Design: An elegantly minimal TV design that’s gorgeous to look at, from all sides

Choose your size

  • alt
    NQ4 AI Gen3 Processor
  • alt text
    4K AI Upscaling Pro
  • A scene in nature is highlighted at the center in the outline of a TV screen, showing how "OLED HDR+" reveals bright highlights and hidden details in the scene.
    OLED HDR+
  • 2 race cars are racing on a track. 1 looks clearer than the other and is going faster.
    Motion Xcelerator 144Hz

A cinematic OLED TV experience

Key features at a glance

Companion that enriches your life

Our smartest 4K processor, our best 4K upscaling

NQ4 AI Gen3 Processor

Experience our most advanced 4K AI enhancements to your entertainment. Soak in sharpened upscaling that uses 128 neural networks to optimise picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.

Upscaling may not apply to PC connection and Game Mode

Samsung NQ4 AI Gen3 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV. Samsung NQ4 AI Gen3 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV.
Compared to 2025 OLED 4K TVs with NQ4 AI Gen2 Processor

Exceptional 4K clarity and detail

4K AI Upscaling Pro

From news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 128 neural networks, our TV intelligently analyses images, intricately restores every detail, pixel by pixel for a stunning visual experience.

Upscaling may not apply to PC connection and Game Mode

Image of a little girl kissing a puppy. The Samsung NQ4 AI Gen3 Processor appears on the photo and enhances several details, including the girl’s hair and clothes and the puppy’s face. The result is a much sharper image where subtle details are visible. Image of a little girl kissing a puppy. The Samsung NQ4 AI Gen3 Processor appears on the photo and enhances several details, including the girl’s hair and clothes and the puppy’s face. The result is a much sharper image where subtle details are visible.

Settings, adjusted for you

AI Mode

Enjoy a quick access menu with intelligent customisation features that optimises your picture and sound to your preferences. See details clearly with intelligent adaptive brightness that auto-adjusts to the lighting in your room, or pre-select your viewing preferences with AI Customisation Mode.

Expertly engineered sound, in real-time

AI Sound Pro

Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjust to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise. Enjoy perfectly balanced audio, every time.

As easy as asking

Bixby and Alexa

Control your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless – you just need to ask.

Samsung account required. Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates

Picture Quality

Bold brightness, vivid colours

OLED HDR+

Experience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision.

OLED HDR applicable to 48" and below

More about
Picture Quality

Our smoothest motion

AI Motion Enhancer Pro

See the detail of fast-moving action with AI technology that recognises objects and text on screen and smoothes out the motion. Follow the flight of the ball in every big sports game, watch superheroes soar in the latest summer blockbusters and see everything that moves in pin-sharp detail.

Add colour to every scene

Colour Booster Pro

Our smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bolder viewing experience whatever you're watching.

Adjusts the depth - just as you would see in real life

Real Depth Enhancer

Real Depth Enhancer adjusts the foreground contrast to mirror how human eyes process depth. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would.

Enjoy authentic colour, validated by PANTONE

PANTONE Validated

Enjoy colour validated by industry leading experts at Pantone®. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.

Pure blacks and bright whites meet Pantone-validated colour

OLED

Experience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast. Samsung OLED is Pantone validated, so that everything you watch comes to life in stunning realism.

Upgrade to HDR detail

Auto HDR Remastering Pro

Enjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals - scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.

Sound

Sound, like the movies

Dolby Atmos®

Imagine those big movie moments, sounding bigger. Dolby Atmos technology delivers a sound experience that you can feel around you. You’ll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio.

Dynamic sound that follows the action

Object Tracking Sound Lite

Hear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.

Samsung TVs and soundbars, the perfect harmony

Samsung Q-Symphony

Boost your viewing experience with integrated sound from your TV and soundbar. Why let a soundbar or TV work solo when you can amp up your entertainment with even more powerful speakers that work together seamlessly, for a fully immersive sound experience.

Compatible Samsung Soundbar required

Design

Elegantly minimal

LaserSlim Design

Achieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, your Samsung S90F TV has been delicately crafted to blend in with your home.

A close-up shot of a corner of a TV. Cut to a close-up shot of the bottom of the TV. Cut to a side perspective of the TV, which is a slim frame like a line. A burst of light travels through the TV frame. The TV rotates around to its front view, to show an abstract purple landscape on screen. A close-up shot of a corner of a TV. Cut to a close-up shot of the bottom of the TV. Cut to a side perspective of the TV, which is a slim frame like a line. A burst of light travels through the TV frame. The TV rotates around to its front view, to show an abstract purple landscape on screen.

Say goodbye to disposable batteries

SolarCell Remote

Consciously crafted, the universal remote charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries.

Must be charged via USB C cable (sold separately) if battery is fully drained. To charge the remote with solar energy, set the TV remote down with the solar panel facing up

Must be charged via USB C cable (sold separately) if battery is fully drained. To charge the remote with solar energy, set the TV remote down with the solar panel facing up

Gaming Experience

Game up to 4K 144Hz motion

Motion Xcelerator 144Hz

Enjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.

4K 144Hz is only available with PC connected content. Supports VRR/4K@120Hz

More about
Gaming Experience

Game all day - no console needed.

Gaming Hub

Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place. With no downloads, storage limits or console required, just turn on your TV and play.

Available games and content are subject to change without notice. Compatible controller and subscription may be required. Internet connection and Samsung account required. Gaming Hub not available in Republic of Ireland

Just turn on and play

AI Auto Game Mode

Get the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.

AI Auto Game Mode is available for certain console games only. Availability may vary according to gaming content and format.​

Level Up Your Gameplay

Game Bar

The advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.

Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games. Game Bar's Zoom-in mode is not supported for certain refresh rates. Game Bar UI is subject to change without prior notice

Knows when you're ready to play

Auto Game Mode (ALLM)

Never miss an overtaking move in your favourite racing game thanks to incredibly low input lag. With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag.

HDR Gaming without screen tearing and stuttering

FreeSync Premium Pro

AMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just as the creators intended.

FreeSync Premium applicable to 48" and below. Compatible games and consoles only

Smart TV Powered by Tizen OS

Tailored recommendations from your favourite apps

Smart TV Powered by Tizen OS

Spend less time searching and more time watching. With BBC iPlayer, Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.

Samsung account required to access our network-based smart services and apps. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time

Experience 7 years of
smarter TV on us

Tizen OS upgrades are available for up to 7 years from the product’s release year starting in 2023. Availability, features, contents and services are subject to change without notice and may vary by product, model or region. The upgrade does not cover hardware related performance, features or durability. Samsung Account login required and agreement to Smart Hub Terms and Conditions. Requires internet connection. Updates need to be enabled on device

Entertainment for every day. Always for free.

Samsung TV Plus

Watch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show and Poldark. Stream the latest news on Sky News and catch-up on kids shows, sports and more with no strings attached.

Samsung account and internet connection required

Samsung account and internet connection required

More about
Smart TV Powered by Tizen OS

Keeping your private information private

Samsung Knox Security

With today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.

Secured by Knox applies to Samsung TVs powered by Tizen®, launched since 2015. Security software update is guaranteed for at least three years from product launch. Latest software update is required. Must be connected to Samsung TV via SmartThings

SmartThings

One place. All your smart devices.

SmartThings

Connect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.

Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.
TV in living room shows SmartThings screen. SmartThings and Matter logos. Icons appear over the connected devices. Zoom in on TV shows SmartThings in different rooms. Focus on light’s status. It goes from Off to On. Blind goes from Off to Opened. Zoom out to show TV displaying smart home info. TV in living room shows SmartThings screen. SmartThings and Matter logos. Icons appear over the connected devices. Zoom in on TV shows SmartThings in different rooms. Focus on light’s status. It goes from Off to On. Blind goes from Off to Opened. Zoom out to show TV displaying smart home info.

More about
SmartThings

Set your hands free

Universal Gestures

Turn your wrist into the remote. Universal Gestures lets you control your TV with simple motions of your Galaxy Watch. Whether you're working out, cooking, or multitasking, easily control your TV with intuitive gestures.

Supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions

See more, spend less

AI Energy Mode

Save energy with AI Energy Mode and SmartThings. With AI Energy Mode, your TV adjusts the brightness depending on the content and the surrounding light levels to reduce overall energy consumption. You can monitor the energy usage of your TV and other compatible devices through Map View on your TV.

Energy saving may vary according to model, viewing conditions or types of content. Does not work with gameplay or viewing priority modes. Energy savings based on internal test results and may vary. Requires SmartThings app, Internet connection, and SmartThings enabled devices. Adaptive Brightness will not operate in environments exceeding 80 lux

Control your TV from your phone

Quick Remote

Use your smartphone as your remote. With Quick Remote, use your smartphone to change channels, adjust the volume, and more.

Samsung Smart TV feature access is available on (TV) 2024 Samsung TVs and later models with (Mobile) Android OS 10.0 and higher versions or iOS 15.0 and higher versions
  • "The 65S90F’s extremes of light and colour precision also play their part in creating a beautifully crisp and clean picture with both native 4K sources and, thanks to the efforts of Samsung’s latest AI picture engine, upscaled HD images" "The 65S90F’s extremes of light and colour precision also play their part in creating a beautifully crisp and clean picture with both native 4K sources and, thanks to the efforts of Samsung’s latest AI picture engine, upscaled HD images"

    TechRadar – Recommended

  • "An impeccable OLED" "An impeccable OLED"

    T3 – Platinum Award

  • “Gorgeously rich, pure colours” “Gorgeously rich, pure colours”

    Expert Reviews – Recommended

  • “A step above the competition when it comes to pushing technology, design, and accessibility” “A step above the competition when it comes to pushing technology, design, and accessibility”

    Home Entertainment Brand of the Year 2025

  • Unbelievable shows deserve unbelievable screens   Unbelievable shows deserve unbelievable screens  

    Official Screen Partner of BAFTA

View more

Specifications

Download
View more
Hide All Specs

Support

Find answers to the questions you have about our products

Product Support See More Content
User manual & Downloads
Product information sheet
  • User Manual
    ENGLISH
    Download
  • Simple User Guide
    ENGLISH
    Download
  • Installation Guide
    ENGLISH
    Download
  • Remote control
    ENGLISH
    Download
See More Content

FAQ

  • uk
  • QE55S90FAEXXU
  • {"reviewsEnabled":true,"reevooEnabled":false,"bazaarVoiceEnabled":false,"priceDisplayEnabled":true,"wtbCtaBtnEnabled":false,"offerCheckEnabled":true,"emiUrl":"/uk/web/emi-popup","financingUrl":"/uk/web/si-calculator","calculateFinancingEnabled":true,"promotionImgType":"finance,insurance,tradein,upgrade,cashback,discount,emi_available,emi_nocost,exchange,offer_bogo,offer_combo,offer_discount,offer_etc,offer_mobile,offer_watch,freedelivery,20K","twoCtaBtnEnabled":true,"pfPdUrlAnchorCheckEnabled":true,"cartUrl":"https://shop.samsung.com/uk/cart/","slingSettingsService":{"logger":{"name":"org.apache.sling.settings.impl.SlingSettingsServiceImpl"},"slingId":"6600d4f6-a175-48b3-8598-63d6c3d36216","slingHome":"/aem/publish/crx-quickstart","slingHomeUrl":"file:/aem/publish/crx-quickstart/","runModes":["prod","s7connect","crx3","nosamplecontent","publish","live","crx3tar"],"slingProps":{}},"tenantId":"gbr","ceTradeUpStep":"product,condition,discount","isEnableSite":true,"isShopOfferUseSite":false,"isHybrisSite":true,"isHybrisIntegrationSite":false,"isHybrisNewSite":true,"isGpv2site":false,"isShopSite":true,"isTaskOnlySite":false,"siteCode":"uk","shopIntegrationFlag":"Hybris-new","searchPlaceholder":"Galaxy Z Fold6","searchPlaceholderEpp":"Galaxy S10","hreflang":"en-GB","languageCode":"en","jcrLanguage":"en_GB","countryCode":"GB","countryIsoCode":"GBR","countryLocalName":"United Kingdom","samsungBrandLocalName":"Samsung","titleOption":"A","facebookYn":"Y","googleYn":"N","twitterYn":"Y","twitterAccount":"@SamsungUK","timeformat":"dd.MM.yyyy","priceCurrency":"GBP","timeZoneCheck":"Y","cookieManageCtaYn":"Y"}
  • QE65S93FATXXU,QE65S95FATXXU,QE65S85FAEXXU,QE65S93DATXXU,QE65S90DATXXU
  • /uk/common/review/
  • true

{{family.currentModel.displayName}}

{{family.currentModel.modelCode}}

Colour : {{chip.displayName}}
Product Fiche
Product information sheet {{model.energyLabel.grade}}
{{model.prices.currentPriceDisplay}}
From {{model.prices.monthlyPrice}}/mo for {{model.prices.months}} mos
or {{model.prices.currentPriceDisplay}}
Price without VAT: {{model.prices.vatFreePriceFormatted}}

Price with discount: {{model.prices.currentPriceDisplay}}

Price before: {{model.prices.priceDisplay}}

{{model.prices.priceDisplay}} {{model.prices.savePrice}}

  • {{summary.title}}

    {{summary.value}}{{summary.unit}}

  • {{summary.title}}

Compare models

Compare with similar items

Recently Viewed