55" OLED S99H 4K Samsung Vision AI Smart TV

New

55" OLED S99H 4K Samsung Vision AI Smart TV

QE55S99HATXXU

  • OLED HDR Pro: Our brightest OLED yet, revealing exceptional detail in bright and dark scenes.​
  • Glare Free with Real Black & Real Colour*: Experience real blacks and true-to-life colour without distraction.​
  • FloatLayer Design: Where design meets art. Mounts flush with a floating design, so your TV elevates every space.​
  • Dolby Atmos® & Object Tracking Sound+: Get wrapped up in 8-speaker sound that moves with the action.​
  • AI Motion Enhancer Pro & Motion Xcelerator 165Hz*: AI delivers ultra-smooth motion and virtually no lag or blur for sports and gaming.

Choose your size

  • Samsung TV playing football scene. Around it, examples of what Vision AI Companion can do including icons for Copilot by Microsoft, Generative Wallpaper, Perplexity and AI Mode, user questions, and suggestions for Related Content and Top 10 Player Highlights.
    Samsung Vision AI Companion
  • Side-by-side Samsung OLED TVs show a church mosaic window, comparing strong reflections without Glare Free and clearer, reduced reflections with Glare Free.
    Glare Free with Real Black & Real Colour​
  • Two men gaming in living room. 3 large screens display different games 165 Motion Xcelerator 165Hz, Nvidia G-Sync and AMD FreeSync Premium Pro logos.
    Our Ultimate Gaming Pack
  • A Samsung OLED TV appears to float before settling flush against the wall. Shown from a side view, the shot transitions to a front view, where the TV displays an impressionist-style coastal landscape.
    FloatLayer Design

OLED brilliance, beautifully designed​

Samsung OLED TV plays a clip of soft, flowing abstract waves in shades of lavender, cream and pale pink. Samsung Vision AI logo. Samsung OLED TV plays a clip of soft, flowing abstract waves in shades of lavender, cream and pale pink. Samsung Vision AI logo.

Key features at a glance

Ask your TV anything and get instant answers​

Samsung Vision AI Companion

Need outfit ideas? Looking for dinner nearby? Discovering your next favourite show? Vision AI Companion helps with questions big and small using multiple AI agents, giving you instant answers with videos and images that match your search. It’s a more visual, personalised way to discover, right from your TV.1

More about
Samsung Vision AI

Turn your living room into the stadium

AI Football Mode Pro

The roar of the crowd, the tension of a big call, the drama of a goal, it all lands better with sound and picture that match the moment. Colours stay bold, motion is sharp, and voices and crowd noise find the right balance, so it feels closer to being there.​

Hear what matters to you

AI Sound Controller Pro

Voices and effects are separated so you can control them your way. Raise dialogue or turn down background noise and effects using the remote or voice commands. Whether it is a slow drama or a loud game, you get sound that suits the way you like to watch.​ 2

One-of-a-kind visuals that match your mood​

Generative Wallpaper

Create visuals that match your mood. Whether you're hosting, unwinding or relaxing, our AI-powered wallpaper creates stunning one-of-a-kind visuals that transform your space.

Intelligent 4K processing with AI upscaling​

NQ4 AI Gen3 Processor

Experience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.3

Samsung NQ4 AI Gen3 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV. Samsung NQ4 AI Gen3 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV.
Samsung NQ4 AI Gen3 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV. Samsung NQ4 AI Gen3 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV.
Compared to 2026 Neo QLED 4K TVs with NQ4 AI Processor​

Picture Quality

No compromise on clear viewing​

Glare Free with Real Black & Real Colour​

Experience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.4

Our brightest OLED TV yet

OLED HDR Pro

Discover the true beauty in every scene, just as directors intended. With cutting-edge OLED HDR Pro, this TV unveils our brightest OLED highlights, impeccable blacks, and remarkable contrast — drawing you fully into the lifelike picture.​

A glowing tent sits on a snowy patch surrounded by trees under a dark, star filled night sky, with a mountain silhouette visible in the background. A square appears at the center of the screen. Inside the square, the image becomes brighter with richer color and deeper contrast and is labeled “OLED HDR Pro,” while the surrounding area remains dimmer and is labeled “SDR.” The square gradually expands to fill the entire screen, transforming the full image into OLED HDR Pro quality as the SDR label disappears and is replaced by “OLED HDR Pro”. HDR 10+ Advanced logo, HDR 10+ Adaptive/Gaming logo. A glowing tent sits on a snowy patch surrounded by trees under a dark, star filled night sky, with a mountain silhouette visible in the background. A square appears at the center of the screen. Inside the square, the image becomes brighter with richer color and deeper contrast and is labeled “OLED HDR Pro,” while the surrounding area remains dimmer and is labeled “SDR.” The square gradually expands to fill the entire screen, transforming the full image into OLED HDR Pro quality as the SDR label disappears and is replaced by “OLED HDR Pro”. HDR 10+ Advanced logo, HDR 10+ Adaptive/Gaming logo.
A glowing tent sits on a snowy patch surrounded by trees under a dark, star filled night sky, with a mountain silhouette visible in the background. A square appears at the center of the screen. Inside the square, the image becomes brighter with richer color and deeper contrast and is labeled “OLED HDR Pro,” while the surrounding area remains dimmer and is labeled “SDR.” The square gradually expands to fill the entire screen, transforming the full image into OLED HDR Pro quality as the SDR label disappears and is replaced by “OLED HDR Pro”. HDR 10+ Advanced logo, HDR 10+ Adaptive/Gaming logo. A glowing tent sits on a snowy patch surrounded by trees under a dark, star filled night sky, with a mountain silhouette visible in the background. A square appears at the center of the screen. Inside the square, the image becomes brighter with richer color and deeper contrast and is labeled “OLED HDR Pro,” while the surrounding area remains dimmer and is labeled “SDR.” The square gradually expands to fill the entire screen, transforming the full image into OLED HDR Pro quality as the SDR label disappears and is replaced by “OLED HDR Pro”. HDR 10+ Advanced logo, HDR 10+ Adaptive/Gaming logo.

True blacks and bright whites, powered by self-emissive pixels ​

OLED

Experience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast. ​

More about
Picture Quality

Our smoothest motion

AI Motion Enhancer Pro

AI understands what’s important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether it’s the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed.​

Exceptional 4K clarity and detail​

4K AI Upscaling Pro

From news to classics, our powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. AI intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience. 5

Transform SDR content into HDR-like picture quality

Auto HDR Remastering Pro

Enjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals, scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details. ​

Automatically adjusts to you

AI Customisation Mode

Our advanced AI processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With AI content recognition, you no longer have to tweak the settings every time you watch something new.​

Breathing New Life into Dull Colours​

Colour Booster Pro

Our smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.​

Enjoy authentic colour, validated by PANTONE

PANTONE Validated

Enjoy colour validated by industry leading experts at Pantone®. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.​

See depth, just like real life

Real Depth Enhancer

By enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.​

Gaming Experience

Play smoother. React faster. Game bigger.​

Our Ultimate Gaming Pack

Built for smooth, responsive gaming. Enjoy fluid motion, ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast, smooth and in sync.6

Ultra-smooth motion up to 165Hz​

Motion Xcelerator 165Hz

Enjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.7

Man gaming on a Samsung OLED TV. An action-filled air combat game scene appears to pop out of the screen. NVIDIA G-Sync logo. Man gaming on a Samsung OLED TV. An action-filled air combat game scene appears to pop out of the screen. NVIDIA G-Sync logo.

Ultra-smooth, ultra-fast responsive gameplay

G-Sync Compatible

Stay ahead of the action with sharp precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.8

A man plays games on a TV with hyperrealistic visuals that appear to pop out of the screen. AMD FreeSync Premium Pro logo. A man plays games on a TV with hyperrealistic visuals that appear to pop out of the screen. AMD FreeSync Premium Pro logo.

HDR Gaming without screen tearing and stuttering

FreeSync Premium Pro

AMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just like the creators intended.9

More about
Gaming Experience

Adapts to your game​

AI Gaming Optimiser​

Whether you’re deep in strategy or racing to the finish line, every game needs something different. AI Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.​

Jump into games instantly. No console required.​

Gaming Hub

Samsung Gaming Hub brings Xbox, Amazon Luna, GeForce NOW, Blacknut and more together in one seamless destination. Play instantly with no downloads, no storage limits and no console required, just switch on your TV and jump into world class gaming. 10

Effortless control for game-changing moves​

Game Bar

The advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.​ 11

Sound

Get wrapped up in 8-speaker cinematic sound​

Dolby Atmos®

Bring the sound of cinema into your home. With 8 built-in speakers, your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.​

In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo. In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo.
In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo. In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo.

More about
Sound

Dynamic 8-speaker sound that moves with the action

Object Tracking Sound+

An immersive TV surround sound experience that puts you in the heart of the action. Your TV uses its 8 speakers built-in to the four sides of the TV to make the sound follow the action on screen. Hear the rise of the crowd as your sports team attacks, feel superheroes swoop into scenes, and get drawn into immersive sound that peaks with every action you see.

Sound, tailored to you​

AI Sound​

Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time. ​

TV and soundbar, perfectly in sync​

Q-Symphony

Why choose between your TV speakers and a soundbar? With Q-Symphony, you don’t have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.​

Design

Designed to float. Built to impress.​

FloatLayer Design

A screen that floats effortlessly. Mounted flush with the wall and framed by a refined bezel, your TV becomes a signature design piece. With Art Store, it transforms into a curated canvas of iconic and contemporary works, elevating every space.12

A Samsung OLED TV appears to float before settling flush against the wall. Shown from a side view, the shot transitions to a front view, where the TV displays an impressionist-style coastal landscape. A Samsung OLED TV appears to float before settling flush against the wall. Shown from a side view, the shot transitions to a front view, where the TV displays an impressionist-style coastal landscape.
A Samsung OLED TV appears to float before settling flush against the wall. Shown from a side view, the shot transitions to a front view, where the TV displays an impressionist-style coastal landscape. A Samsung OLED TV appears to float before settling flush against the wall. Shown from a side view, the shot transitions to a front view, where the TV displays an impressionist-style coastal landscape.

Charge it with light

SolarCell Remote

Say goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.13

One UI Tizen

Tailored recommendations from your favourite apps​

Smart TV powered by Tizen OS​

Spend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.14

A gallery at home. A mood for every moment.​

Art Store

Transform your screen into your curated gallery. Art Store gives you access to over 4,000 iconic works, from legendary artists and world-class museums, to modern collections that evolve with the seasons. Whether it’s classic, contemporary or something new, there’s always art that fits your moment. 11

Enjoy 7 years of new TV experiences15

More about
One UI Tizen

TV you know and love. Just watch.​

Samsung TV Plus

Watch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It’s TV with you in mind. 16

Keeping your private information private​

Samsung Knox Security

With today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained. 17

Your day, on display

Now Brief

Stay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.​

SmartThings

One place. All your smart devices.​

SmartThings

Connect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.​18

A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo. A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo.
A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo. A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo.

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