[Design Story] Complete Immersion: The Minimalist Design of Samsung’s Neo QLED 8K TVs

When it comes to eliminating unnecessary elements in design, the first stage in the process is to ascertain what aspects are essential. In designing their TVs, Samsung Electronics pursues a design evolution aesthetic that brings about value through careful elimination – rather than unnecessary addition.

While functionality remains a crucial part of any TV’s design, Samsung’s designers also focus on the viewing experience, expanding the scope of design from considerations of the space where a TV is placed to the way surrounding devices link to it. Through careful research into the various lifestyles and viewing environments of users, factors that could potentially hinder viewing immersion have been removed from the Samsung Neo QLED 8K so that all that remains serves only the act of viewing – the true purpose of a TV.