Om oss

We are proud partners of the biggest sports event in the world, the Olympics. As official partners of the Paris Olympics 2024 this summer, we have a huge amount of people involved in all the related projects. Curious about the event we asked a few questions to the Nordic PR team who worked on the project: Martin Nersing, Henriette B Sundin and got some answers from Louise Gustafsson.

So, how was Paris?
It was great! I went there with a group of Nordic media, and none of us could contain our excitement. The moment we arrived in Paris, you could feel the energy shift. I remember watching the bouldering competition for hours, and the adrenaline was non-stop. We were all really invested, cheering and shouting throughout the event. Experiencing Samsung’s significant role in the Olympics firsthand and gaining a deeper understanding of what it’s really about, is something I will carry with me.

What is your best memory from working with the Paris Olympics 2024?
It is difficult to truly grasp the scale and uniting power of the Olympics until you get there. It was incredible to witness live, especially knowing all the hard work and planning that went into making it happen.
Having seen the efforts from all colleagues to make this year’s event a success has been inspiring. The complexity that comes with the size of the event, bringing people together from all over the world, and working toward tight deadlines wouldn’t have been possible without everyone working together. Like in sports, the team effort is so much bigger than the individual parts. The passion, teamwork, and dedication we put into this is something we can look back on with pride.

Earlier this year we shared about our products at this year’s Consumer Electronics Show (CES) 2025 in Las Vegas. One of our representatives was Israr Safdar, who sits on the commercial responsibility in the product area where we have been Global Market leaders for 19 consecutive years – our TVs.

How has 2025 started for you?
2025 started with a bang. Already the first week we flew over to Las Vegas to attend CES and from there on it has been all about launching our new lineup.

How was Las Vegas, and this year’s CES?
CES is a great opportunity to get a glimpse of how technology is advancing and what the future holds in the world of Consumer Electronics.

For us, it is a really important event because this is the first time we can showcase our 2025 product lineup to both customers and journalists.
We got great feedback, so stay tuned for some exciting new products!

What are some of the things you are excited about that are coming from our 2025 lineup?
I think one of the most exciting news is a new model of The Frame, which is probably the most popular TV in the Nordics. It will be named The Frame Pro and will be our most advanced Frame model.
I also love the Glare-Free technology we have on several of our TVs this year. This technology reduces the light reflections so you can enjoy a great picture quality in any surrounding.

What are you most looking forward to this year?
There are a lot of exciting things happening in 2025! But for me, there is no doubt what I am looking forward to, it is to become a dad for the very first time.

Most people have dropped their New Year's resolutions by now, how is it going for you?
Last year my resolution was to start running and I set myself weekly goals that increased throughout the year. The goal this year is to keep this up and run at half marathon, and so far I am on track!

Key Account Manager, three words, endless interpretations. To learn more about what it means to be a Key Account Manager (KAM) at Samsung, see what @Markus Janetzky has to say.

Key Account Manager has thousands of different interpretations, how would you describe what you do at Samsung?
Key account manager can be quite broad at Samsung as well. The tasks that the role can include, even in the same company, are extensive. I was a local KAM in Sweden before, but now I have moved to a Nordic KAM position. There is a huge difference in what I do despite having the same title.  My new role is responsible for a large Nordic customer, in Sweden, Denmark, Norway, and Finland. Now I need to work with an overall perspective, but at times focus on a very local level too.

It can be that one day is about planning the Nordics, all the country's marginals, campaigns, launches, and sales. I sit and plan that in detail. The next day I might go to Finland all day, to sit down with a customer there. Even though it's the same company my customers are in, all countries have their own plans, differing greatly from country to country. We have to find what works locally.

What I think is the common denominator in all KAM roles, is understanding how things work for your unique customer. Through a good and open dialogue with them.

Moving from Swedish KAM to Nordic KAM, what were those differences you mentioned?
The differences we have in each country's market. There are many things that are different when it comes to a Danish customer compared to a Swedish customer. I find that quite interesting. My focus before was on Sweden, and it’s easy to think that I would just be able to continue working the same way I did. But that does not work. Figuring this out has been a fun challenge.

In one country, your brand might be what’s most important, while in another country price is everything. Some of the markets are more predictable while others change frequently. You have to be ready to adapt. 

To anyone looking to be a KAM at Samsung, is there anything you think is important to be aware of?
I have an engineering background in logistics, which has helped me immensely. I work with logistics and math every day. But I don’t think you have to be an engineer. The best skill as a KAM is, again, communication and understanding the customer. What is their situation, put yourself in their shoes.

Another important aspect is a commercial mindset, where you dare to test new things. You set a strategy, and test something new, but also make sure to analyze it. Does the strategy work? Test, evaluate, change the strategy, or continue building on it.

I think that, as with every workplace, you can’t know everything before you start. You have to have that willingness to learn new things.

I joined Samsung as part of the Graduate Program 2023-2025, specializing in HR and Learning & Development. I share this 18-month journey with 11 other graduates who work in different parts of the company. The program consists of different activities such as field trips, training, and visits to the Nordic Samsung offices.

One of the most motivating aspects of being a graduate at Samsung is the trust that I feel is given to me as a junior. I get encouraged to take on new responsibilities and learn from the experience. At the same time, my colleagues are there to support and I have learned a lot from working together with them. As a part of the graduate program, I have even been assigned a mentor who supports me in job-related challenges. To me, the graduate program symbolizes a belief in young talent and our future potential.

In fact, trying to adapt to the future can be difficult, but at Samsung, it is considered extremely important. This is visible in our company in many ways, from the innovation of our products to the futureproofing of our people. In the Learning & Development field, we work on different projects to ensure that our employees continue to learn – both on-the-job and in training. To support our employees in driving change in the right direction, the skills development is tailored in relation to future needs. 

I am so grateful to have started my career at Samsung. With only a few months left of the program, I can soon call myself an L&D Specialist and I feel excited to step into this new role.

Here at Samsung Electronics Nordic, we are passionate about our brand and products. Some people you just can’t help but feel energized by when you talk to them about it. One of these people for sure is @Iyad Mohammed who works as a Channel Marketing Lead in our Danish office. Hopefully, you will feel the energy from our talk with him as well.

What brought you to this role in channel marketing?
My journey into channel marketing was driven by my passion for connecting brands and products with the right audience while building strong relationships with partners. I have always enjoyed the strategic aspect of marketing and the challenge of aligning various channels to achieve optimal results. The opportunity to work with a global brand like Samsung, known for its strong market presence and willingness to explore "never-been-done-before" ideas, was incredibly appealing to me. That’s why I accepted the position of Channel Marketing Lead when it was presented to me.

What drew you to Samsung initially? How has your perception of Samsung evolved?
I was initially drawn to Samsung because of its status as a market leader in technology and its commitment to pushing the boundaries of innovation in everyday consumer electronics. Over time, my perception has evolved as I’ve experienced firsthand the company’s dynamic work culture, dedication to quality, customer satisfaction, and sustainability. Personally, Samsung has been a place of continuous improvement and adaptation, which has helped me enhance my skill set, expand my network, and develop an even more creative marketing approach.

What’s a success story from your time here that you feel proud of?
One success story that stands out is a co-branded racing event in Denmark, which I initiated with one of our key partners to create brand awareness, generate unique social media content, and drive sales for the newly released Galaxy Z Fold6. Together, we developed a targeted marketing strategy that boosted brand visibility and generated sales through the partner’s channels. Not only did this campaign strengthen our relationship with the partner, but it also paved the way for future collaborations and allowed us to experiment with new and creative marketing initiatives for future launches.

If you could describe Samsung in one word, what would it be and why?
Visionary. Samsung consistently demonstrates a forward-thinking approach, whether through cutting-edge technology, sustainable practices, or new business models. This relentless pursuit of progress makes it exciting to be part of the journey toward shaping the future of consumer electronics. One example is our advancement in AI integration across nearly all products, ensuring Samsung remains at the forefront of the tech industry.

What’s a misconception people might have about channel marketing at Samsung?
A common misconception is that channel marketing at Samsung is all about pushing products through different sales channels. In reality, it’s about building and nurturing relationships with our partners, understanding their needs, and creating mutually beneficial marketing strategies. It’s a collaborative process that requires a deep understanding of the market and the ability to adapt to changing dynamics, such as consumer behavior, marketing regulations, and evolving advertising formats. No two days are ever the same, making every day an exciting opportunity to bring fresh ideas to a wide range of marketing projects, both large and small in scope.
#LifeatSamsung

As an international company, we have people from all over the world in our Nordic offices. One of the people who moved to Stockholm to work at Samsung is @Sam Dargahi, who has lived in three of our Nordic capitals.

What inspired you to move from Denmark to Sweden?
First and foremost, the role. I had already lived in Oslo for a couple of years and in Copenhagen for a year. It may have been a bit early for me to move away, but I saw the opportunity at Samsung, and I knew I had to grab it. I am really happy I made that decision.

I have been working with mobile phones my entire life. I started my first job repairing electronics in a small basement repair shop when I was 15. Going from that to the biggest phone manufacturer in the world, I have seen the entire spectrum.

Before I left Norway, I had a tight collaboration with Samsung and the team I am working with now. Being on the “other side” for several years gave me high confidence in the move.

You’ve lived in Sweden, Norway, and Denmark, what differences have you seen? Any surprises?
The biggest surprise for me, and an insight I have gained is how similar the cultures are. For me, country wise you might as well merge the 3 countries into 1. The real cultural differences are more regional. I grew up 30 minutes from the Swedish border. Culturally I feel closer to people from the Swedish border region than someone from Stockholm. Regionally there are differences but for me and the way I view it, it has shifted into looking at Scandinavia as a single unit.

To anyone thinking of moving to another country, my advice is to create a social network outside of work. What has worked best for me are hobbies. A lot of my social network in Sweden is through rock climbing and skydiving. Of course, colleagues are important but to thrive where you are, outside of working hours, hobbies and passions are golden opportunities when starting with blank sheets and expanding your network.

The most rewarding part has been the environment and colleagues at Samsung. Sure, it is a job, but I didn’t expect I would be here for over 5 years or gain citizenship looking back at when I first started. But Samsung, my colleagues, and the warm and positive environment here have been the most rewarding part and led me to stay.

Straight from our Norwegian office, meet Sara – a creative spark in some of our most memorable Nordic influencer collaborations. If you have seen campaigns about the Galaxy Ring, Galaxy Watch or similar connected devices you might have seen her work.

How has your experience at Samsung been?
My experience at Samsung has been a journey far from what I expected. Starting as a graduate in the fall of 2023, I wasn’t really sure what to expect. Little did I know that I would have the most amazing colleagues for support and encouragement. To be given responsibilities and tasks that would allow me to grow more than I could’ve imagined.
 
What have been your biggest accomplishments in your role so far?
All in all, I believe that one of my biggest accomplishments has been my personal and professional growth. Starting at a large international company right after completing my master’s degree was both exciting and challenging. However, working in a uniquely fast-paced environment has significantly enhanced my skills in time management, stress management, and project management.
 
I am particularly proud to of leading the Norwegian Key Opinion Leader (KOL) program. Which I believe has given Samsung a fresh perspective on how to collaborate with influencers. Integrating them into a more holistic, 360-degree marketing approach. One of the most exciting projects was working with the “Portraits” campaign. A local campaign featuring our Norwegian KOLs.  Designed to celebrate individuality, inspire confidence, and encourage people to embrace their unique paths and identities. Additionally, it was also incredibly rewarding to be able to work on an even larger production like the Nordic “Galaxy Ring Health” campaign that launched in Q1 2025. This campaign brought together all our Nordic KOLs, focusing on the importance of sleep & overall well-being.
 
Looking back, there are many projects and personal milestones that I am proud of. None of them would have been possible without the creative freedom, support, and endless opportunities provided by my colleagues and Samsung. For that, I will be forever grateful.

We had a talk with, Yashwanth Krishna, e-Commerce supply chain management specialist. About how he has experienced joining and working at Samsung Electronics Nordic.

How has your experience at Samsung been?
What’s better than solving problems and overcoming challenges? Doing the same with a bunch of talented colleagues! We have colleagues from all over the world. They bring their culture, stories, and experiences forming a rich diverse work environment. I am a part of a multicultural team, and each of us has our own way of doing things. This diversity has helped us grow as a team. We understand each other's expectations and accommodate our unique quirks to achieve our common goals. The diversity also brings a holistic perspective, which helps me avoid getting tunnel-visioned in my quest for continuous improvement.

What kind of challenges do you face in your role?
Samsung competes in an industry where there is an innovation around the corner all the time. We need to be faster than the pace of the market to gain a lasting competitive edge. This reflects in our fast-paced work culture and has helped me realize the importance of change management. Working at Samsung has made me realize that there is no quenching the thirst for knowledge, every day is a new opportunity to learn.

I get to work with cutting-edge tools and have opportunities to learn and use various platforms in my scope of work. Innovative projects that push the boundaries of possibilities are a staple. Samsung also offers great training programs that help me upgrade my skills and stay sharp.

Samsung gave me significant responsibilities early on. This allowed me to develop my leadership skills, and gain confidence in managing complicated projects and collaborations.

Samsung - a Global Tech Giant
Samsung is a multinational technology giant. The scale of operations is marvelous. I enjoy daily correspondence with my counterparts in Asia and other European offices. My work has a significant impact on the production facilities on the other side of the world. We have a constant back and forth with colleagues who are on the other side of the world. It's a cliché but Samsung's work culture is global and makes the world feel smaller than it is.

Coming from a scale-up, where at times I was on the supply chain management team, I gained a lot of knowledge and enjoyed a view of the business like no other. With all this knowledge, my journey at Samsung began. I was expecting to gain more knowledge, operate at a much higher scale, push my boundaries, and reduce my limits. Samsung has delivered above and beyond my expectations as an employer.

I enjoy the translation of knowledge I gained in the classroom to my daily work. The engineer in me is happy that often there is a new problem in my inbox waiting for a solution.