Samsung Electronics Singapore unveiled its 2020 TV line-up today, featuring its next-generation QLED 8K TVs, expanded QLED, Crystal UHD TV ranges, as well as an all-new soundbar line-up. With artificial intelligence (AI)-based innovations powering a more immersive viewing experience, as well as intelligent, connected features, the 2020 line-up delivers the ultimate home entertainment experience.
The flagship Q950TS QLED 8K TV is the cornerstone of this year’s line-up. It is the first TV in the industry to feature surround sound audio, true-to-life 8K resolution and a stunning, ultra-thin form factor. Samsung will also launch the Q800T QLED 8K TV range as part of its 2020 QLED 8K TV line-up.
“8K and QLED technology is changing the way we consume content on TVs. With the growth of gaming and streaming content, as well as increased adoption of 8K formats, Singapore consumers are demanding more from their TVs. Our QLED 8K TVs are engineered to exceed consumer expectations now and in the years to come. We are also noting the shift to bigger TV screen sizes as more households perceive the TV as a communal piece of technology where families gather together to enjoy their favourite content,” said Steven Koh, Director, TV & AV, Samsung Electronics Singapore. “Our 2020 line-up offers extensive choices for households, boosted by industry-leading innovation and unparalleled smart features that will redefine the consumer viewing experience at home.”
Reinventing TV Design with QLED 8K
The Q950TS QLED 8K TV essentially eliminates the bezel around the display to create a screen-to-body ratio of nearly 99 percent, the largest in the market. When watching from a distance, users can experience a stunning Infinity Screen effect where the bezels seemingly disappear. The result is an even more immersive viewing experience that eliminates the boundaries between the TV and its surroundings.
In addition, the ultra-thin Q950TS QLED 8K TV boasts a thickness of only 15 millimetres across the entire display. In combination with its completely flat back panel, the TV can lay flush against the wall1 or create a striking silhouette when placed on a media stand.
Separately, the Q800T features a minimalistic 4-side Boundless Design, which creates design harmony for every home.
Redefining Picture Quality
The 2020 QLED 8K line-up reflects Samsung’s commitment to lead the industry in the implementation, adoption and playback of 8K content. As a founding member of the 8K Association, Samsung has partnered the association to establish a first-of-its-kind certification programme to distinguish 8K-enabled TVs and other devices. Each model in the 2020 QLED 8K line-up is certified by the programme and meets the requirements of the 8K Association’s Certified Test Specifications2 as well as the Consumer Technology Association’s 8K Ultra HD Display Definitione3.
This year, users will be able to enjoy and stream AV1 codec videos filmed in 8K on Samsung QLED 8K TVs, among the first in the industry to support the playback of native 8K content. Samsung is also working with partners like YouTube to create pathways for streaming native 8K content.
In addition to building out the 8K ecosystem across the industry, the QLED 8K line-up allows consumers to experience the power of 8K resolution even if they are watching lower resolution content, or in an unforgiving environment.
- Improved 8K AI upscaling4 with Samsung’s 8K Quantum Processor: Leveraging on Samsung’s semiconductor technology, the Q950TS and Q800T QLED 8K TV’s next-generation 8K Quantum Processor features improved AI upscaling capabilities that use deep learning to analyse and identify the characteristics of individual pixels. It then restores different elements of the image to create a pristine 8K picture, regardless of the content source.
- Adaptive Picture: The Q950TS and Q800T QLED 8K TVs also leverage the power of AI to provide an enhanced entertainment experience in various viewing environments. While traditional TV sensors can only adjust screen brightness based on the ambient light in the room, Adaptive Picture accounts for the distribution of light within the particular scene, ensuring that the TV can maintain a clear picture in both dark and bright rooms. Users can experience picture perfect quality, regardless of the time of day or the content they are watching.
2020 Samsung QLED TV Line-up: An Enhanced TV Experience for Any Home
In addition to the QLED 8K TVs, Samsung also unveiled the 2020 QLED 4K TV line-up spanning across four series – Q95T, Q80T, Q70T and Q60T. Available in screen sizes ranging from 43 to 85 inches, the 2020 QLED 4K TV line-up features the most powerful 4K experience in any home.
QLED is Safe on Eyes
While prolonged staring at bright screens is known to cause harm to the eyesight, Samsung’s QLED 8K and 4K TVs are the first in the industry to receive verification proving that the various type of lights emitted by its QLED TVs pose no photobiological LED hazard. Both its QLED 8K and 4K TVs have received “no photobiological LED hazard” verifications from Underwriters Laboratories (UL), and “eye safety” certification from Verband Deutscher Elektrotechniker (VDE)5.
An Immersive Sound Performance
Audio is as important when it comes to creating a complete immersive viewing experience. The 2020 QLED series delivers some of the best TV audio features in the market, including side and overhead speakers, as well as sub-woofers in the back⁶. The introduction of the Object Tracking Sound (OTS)7 and OTS+8, which uses AI-based software to match the movement of audio sound with the movement of objects on the screen, delivers crisp and clear surround sound up to 4.2.2 channel.
Combined with the Active Voice Amplifier (AVA)9, a real-time intelligent feature which detects ambient and background noise and automatically enhances voice clarity, users can enjoy dimensional and dynamic audio that lives up to the large screen viewing experience.
Reimagining the TV Experience