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Inspired By You: Bespoke Personalisation Campaign - Samsung Brings the Power of Personalisation to Singapore

Mar 07. 2022

Singapore, 7 March 2022 – How do you truly make your smartphone stand out from the crowd? Samsung Singapore has announced its Inspired By You: Bespoke Personalisation Campaign, aimed at inspiring Galaxy fans to make their Galaxy Z Flip3 5G their very own with a bespoke customisation service.


Bespoke: Inspired By You is aimed at a growing pool of consumers – especially millennials and Gen Zs who are seeking personalised experiences that are representative of their personalities. Through a customisation service, alongside collaboration with young, passionate creators, Samsung hopes to provide a platform for Galaxy fans to express themselves freely.


“We know that our consumer base is diverse, and they want to get more out of the devices they own. We’ve hence created this local platform to enable our Galaxy Z Flip3 5G users to have the ability to customise their foldables where they can unleash their creativity to create a device that they are proud to own and show,” said Sarah Chua, Vice President of IT and Mobile, Samsung Electronics Singapore. “This campaign also builds on Samsung’s Bespoke vision, where we want to offer consumers more options for customisation and personalisation to create devices and experiences that fit new lifestyle habits and behaviours.”


Customise your very own Samsung Galaxy Z Flip3 5G covers with your creative flair, or the help of local creators

New and existing Samsung Galaxy Z Flip3 5G users can redeem their Inspired By You: Bespoke Personalisation Campaign personalisation service1 and create their very own design for their cover, by selecting pre-sets with a variety of colours, motifs or elements to choose from. Once confirmed, they can expect their very own Clear Cover with Ring to be mailed directly to their addresses. For those who know exactly what they want, they can also choose to design their very own one-of-a-kind cover.

Users can choose from a selection of colours, motifs or elements to make a unique Galaxy Z Flip3 5G cover that will be affixed to a Clear Cover with Ring

The campaign also sees Samsung Singapore working with four creators who have given their own spin on personalisation, unique to the Galaxy Z Flip3 5G and representative of their individual passions. Their designs are also available for Samsung Galaxy Z Flip3 5G users to opt for as they customise their covers on via the microsite (

Tay Kewei (@keweitay)

Singer-songwriter Tay Kewei has brought to life her passion in a series of six designs that not only showcase her love for music, but also things that inspire her.

“My passion for music runs deep, and it eventually turned into my lifestyle. Working with Samsung for the campaign has made me realise that a smartphone can be sleek, empowering, can be uniquely mine.” – Tay Kewei

Watch Kewei’s sharing about her passion for music and her experience with the Galaxy Z Flip3 5G here.

Henndrawn (@henn.drawn)

Temporary tattoo collective Henndrawn has brought their jagua body tattoos creations to the digital sphere through this collaboration, where they’ve brought six ethereal designs that are representative of how tattoo illustrations can be a tool of self-expression on canvases beyond just the body.

”Tattoos are very personal, and what better way to customise a device with an artwork that you’ll not only wear, but also carry. This campaign has enabled us the canvas for self-expression while maintaining our ethos of impermanent fluidity. We hope our art can inspire more Galaxy fans to take the opportunity to create an experience that is uniquely theirs!” – Ng Seemin, founder of Henndrawn.

Watch how Henndrawn’s See Min captures her latest creation with the Galaxy Z Flip3 5G here.

Zermatt Neo (@zermattneo)

Best known for his eating challenges, Zermatt has brought to life Singaporeans’ passion for eating in a series of six designs – which includes our local delectables such as chilli crab and min jiang kueh.

“I think we can all agree that eating and hunting down good food can be considered as one of Singaporeans’ favourite past times, mine included. I wanted to create designs that showcase our collective love for food, and that Samsung Galaxy fans would be proud to show with their device.”
– Zermatt Neo

Watch Zermatt’s eating vlog with the Galaxy Z Flip3 5G here.

The Travel Intern (@thetravelintern)

As a group of wanderlust-ers, The Travel Intern is known for their lush travel content, including travel guides, tips and tricks and other related information that is bound to satisfy your travel cravings.

“Many of us love travelling, but we’re unfortunately still restricted by travel movements due to the pandemic. However, we think there’s a silver lining with VTL arrangements, and it’s probably time to start prepping for your next trip. Hence, we created a series of designs that appeal to the different types of travellers – whether you like the great outdoors, or just lounging by the beach. We hope that our designs can help tide you over your wanderlust, and that the Galaxy Z Flip3 5G would be your go-to companion to capture amazing travel moments.” – Hendric Tay

Watch The Travel Intern’s time in Barcelona with the Galaxy Z Flip3 5G here.

Inspired By You: Bespoke Personalisation Campaign Corner at Samsung Experience Store, VivoCity

Be inspired at Samsung’s Inspired By You: Bespoke Personalisation Campaign Corner

As part of the campaign, the Samsung Experience Store at VivoCity has been transformed to inspire consumers to take a bold step in making their smartphones their very own.


Not only can new Samsung Galaxy Z Flip3 5G consumers personalise their Clear Cover; other new Galaxy smartphone consumers can also have their covers personalised through a hot-stamping service at this new corner.

Customers at the Samsung Experience Store can try out different cover options, or envision how their Galaxy smartphones can look like with personalisation options

“This is the first of many personalisation opportunities that are in the works for 2022 for our Samsung Galaxy users, and we hope to work with like-minded creators to expand the variety of options we can offer and to also inspire creativity among our fans,” added Chua.


For more information about Bespoke: Inspired By You, visit


About Samsung Electronics Co., Ltd.


Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at



1 New Galaxy Z Flip3 5G customers who have purchased the smartphone in Samsung Experience Stores or Samsung Online Store have the option of purchasing the Galaxy Z Flip3 Clear Cover & Bespoke Service Bundle at $58 (RRP $176). Existing Galaxy Z Flip3 5G customers can enjoy this personalisation service when they purchase the Clear Cover with Ring & Bespoke Service Bundle on Samsung Online Store @ $88 (RRP $176).


2 This service is valid only for individuals residing in Singapore. Sticker printing is limited to 2 per household. While stocks last. T&Cs apply.