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Samsung Rings in LazMall Super Brand Day 2021 with Exclusive Deals on Most Coveted Products

Sep 23. 2021

To be held on 23 September 2021, Samsung’s LazMall Super Brand Day brings engaging online shopping
experiences, attractive promotions and special promotional pricing on the Lazada-exclusive Galaxy M32

Singapore, 22 September 2021 – Samsung Electronics Singapore and Lazada, one of Southeast Asia’s leading eCommerce platforms, are partnering for the fourth edition of its popular LazMall Super Brand Day, a one-day only shopping event on 23 September 2021. Themed ‘Get what your heart desires’, this year’s event taps into the growing trends of social commerce, live shopping and gamification that excite consumers in Singapore.

For one day only, consumers can cart out their most desired Samsung products with attractive savings on the Samsung Official Store on LazMall. To spice up their shopping experience, they can also join engaging livestream events on Lazada’s in-app livestream channel, LazLive, while participating in fun activities and giveaways on Samsung social media channels. Shoppers will be rewarded with irresistible promotions on a wide range of Samsung smartphones, watches, buds, TVs and digital appliances, including the Lazada-exclusive smartphone model – the Samsung Galaxy M32.

Launched earlier this year, the latest addition to the Samsung Galaxy M series, Galaxy M32, is designed for those seeking great value and all-day entertainment. Featuring an impressive 64MP quad-camera to capture everyday moments, a 6.4” FHD+Super AMOLED display and a large 5,000mAh battery to power users through the day, the smartphone is packed with features that are catered to the lifestyle needs of young users, empowering them to take on their daily tasks and entertainment needs, even while on the go. The Galaxy M32 will be available at an exclusive Samsung Super Brand Day price of $298 (U.P $348) on LazMall.

“Innovation and customer experience are at the heart of everything we do at Samsung, and we are glad to build upon our strong partnership with Lazada to bring our leading-edge products closer to our Southeast Asian consumers. Beyond a discount-focused campaign, this year’s Super Brand Day on LazMall is our way of putting the best of Samsung’s innovations into the hands of consumers so they can get what their hearts most desire. As a leading brand in the region, we are staying atop of our customers’ changing lifestyle and needs to deliver an exciting and engaging way to shop our innovative solutions,” said Shawn Kwon, Regional Head of Online Business, Samsung Electronics, Southeast Asia and Oceania.


“Lazada is excited to continue bringing joy to consumers through the fourth edition of the Samsung Super Brand Day event. Samsung has indeed been a great collaborator with us, even winning the Best Brand Partnership Award at the recent LazMall Brands Future Forum, a testament of how they have consistently leveraged LazMall to continuously build meaningful connections with their customers with creative content, and deliver exclusive deals on their latest innovations and technology. We hope consumers will benefit from a seamless online shopping experience via these engaging activities and exclusive product drops as they add-to-cart and check out," said James Chang, Head of Strategic Accounts and Retail, Lazada Group.


Highlights of Samsung Super Brand Day in Singapore includes:


Customers can look forward to various promotions and deals for Samsung Super Brand Day on 23 September 2021, such as:


  •  A storewide Flash Sale on the Samsung Official Store on Lazada for selected IT & Mobile products between 12am – 2am, with Lazada Flash Sales vouchers offering $40 for a minimum spend1 of $500, and $100 off your purchases with a minimum spend1 of $1,500.


  • For this year’s Super Brand Day, customers can also win amazing prizes with purchases:

o Stand a chance to win a Galaxy Tab S7+ 5G (256GB) (RRP: $1,798) when they spend $2,000 and above;

o OR spend between $1,200 and $1,800 to stand a chance to win a Galaxy Tab S7 FE 5G (64GB) (RRP: $898).


  • Discount vouchers of $25, $80 and $200 off your purchases with minimum spend2 of $500, $1,000, and $2,000 respectively when you shop at the Samsung Official Store on Lazada for selected Home Appliances, Televisions and Monitors.


  • Catch the LazLive livestream at 2pm and enjoy various promotion deals specially during this segment.

o Collect special livestream vouchers to enjoy further discounts for your purchases: Enjoy $60 discount off a minimum spend1 of $700 for IT and Mobile products. Limited to the first 200 voucher redemptions.

o Special discounts for products will also be revealed during the LazLive livestream. Sneak highlights include:



Check out these Samsung Products at Super Brand Day3

With four eye-catching colours, the Samsung Galaxy Z Flip3 5G further emboldens your style among your peers. Key features such as Single Take, Flex Mode, Cover Screen previews and Split-Screen multi-tasking, the Samsung Galaxy Z Flip3 5G allows you to do some, and then more.


Purchase the Samsung Galaxy Z Flip3 5G at a special price of $1,348 onwards (U.P $1,398 onwards). Limited stocks only for LazMall Super Brand Day 2021.


Customers who purchase the device can also get a free Wireless Charger Duo, Clear Cover with Ring and 1-year Samsung Care+ (with a total worth of $355). While stocks last.

Designed to revolutionise videography and photography, the Samsung Galaxy S21/S21+ 5G allows users to capture cinematic 8K resolution footages of their favourite memories.


With key features such as the Infinity-O Display, Dynamic AMOLED 2x, eye comfort shield and super smooth 120Hz display, the Samsung Galaxy S21/S21+ 5G is also a great companion for everyday usage.


The Samsung Galaxy S21/S21+ 5G is available from $878 onwards (U.P $1,178 onwards).

The Lazada-exclusive smartphone, the Samsung Galaxy M32, is designed for customers who are on the lookout for smartphones with great value and yet packs a slew of great features suitable for everyday use.


The Samsung Galaxy M32 comes equipped with an FHD+ Super AMOLED 6.4-inch Infinity-U Display, capable of sharp, crisp and clear experiences along with a large battery setup and a quad camera set-up to cater to the various lifestyle needs of customers.


The Samsung Galaxy M32 is only available in the Samsung Official Store on Lazada for $298 (U.P $348).

The Samsung Galaxy Tab S7 FE 5G packs all of the best features of the Galaxy Tab S7 into a sleeker frame, while allowing customers to enjoy the immersive sights and sounds the tablet has to offer.


The Samsung Galaxy Tab S7 FE 5G is available at $848 (U.P $898) and customers will receive a free Book Cover (worth $128) with each purchase. While stocks last.

Learn, explore and connect with the stylish Samsung Galaxy Tab A7. With a slim design, vibrant entertainment system and great performance, the Galaxy Tab A7 is available from $368 onwards (U.P $448 onwards) for all your learning and entertainment needs, along with a free Book Cover (worth $88) with every purchase. While stocks last.

Stay active and connected with a reliable lifestyle partner on your wrist to provide you with precise information on your wellness.


Fitted with a touch bezel for quick control and many features to allow you to get the most out of your active lifestyle, you can get the Samsung Galaxy Watch Active2 40mm Aqua Black at $168 (U.P $318).

Enjoy the best entertainment experiences with Samsung’s 27" FHD Monitor with bezel-less design at $328 (U.P $398).


Armed with AMD Radeon FreeSync™, customers can look forward to reduced image tear and stutter for the best movie and games experiences.

Featuring a 4K Ultra-High Definition (UHD) display, the 43-inch Smart Monitor M7 can seamlessly switch functionalities, moving from a reliable work device to an instant 4K entertainment hub with built-in content streaming apps, speakers and HDR10 capabilities.


Available at $998 (U.P $1,088).

Powered by Samsung’s QuickDrive™ technology, the QuickDrive™ Washing Machine offers efficient and intelligent cleaning options with washing time reduced by up to half without compromising performance.


Available at a promotional price of $1,269 (U.P $1,449) with $80 seller voucher applied4. While stocks last.

With 2x more powerful suction power, the Samsung POWERstick™ with Cyclone Force provides a more efficient and thorough cleaning experience in a shorter time, available at an equally efficient price of $149 (U.P $299).

The latest model of the Samsung Smart Air Purifier comes equipped with a Multi-Layered Purification System for clean and hygienic air with the HEPA Filtration with ultrafine dust filter capturing up to 99.97% of ultrafine dust5 and inhibits bacteria6.


Available at $499 (U.P $649).

Enjoy great details in both the darkest and brightest scenes with the Samsung 65" QN85A Neo QLED 4K Smart TV. Powered by the Quantum Matrix Technology, the 4K Smart TV offers the pinnacle of ultra-fine light control for the best viewing experiences.


Customers can look forward to a discounted price of $3,834 (U.P $5,699), with a free Samsung Powerbot-E Robot Vacuum worth $599. While stocks last.

Explore realistic 3D audio with sound precisely projected from above and all around you, using the latest technologies from Dolby Atmos and DTS:X. The Samsung HW-Q950A 11.1.4ch Soundbar (2021) will be available at $1,821.


Customers will also receive free $150 shopping e-voucher redeemable for Samsung purchases here. While stocks last.

The Samsung 65” LS03A The Frame Art Mode 4K Smart TV (2021) comes with a minimalist-inspired design that blends flawlessly with your interior. It is slimmer, with a monochrome finish on the back, and creates a sophisticated look from every angle.


The Samsung 65” LS03A The Frame Art Mode 4K Smart TV (2021) is available at $3,689 with a free Samsung Powerbot-E Robot Vacuum worth $599. While stocks last.

Other attractive Samsung deals include the Samsung Galaxy S21 Ultra 5G, Galaxy Note20 Ultra 5G, Galaxy Buds Live and Buds Pro, among many other promotions at the Samsung Official Store on LazMall.


Keen to get your hands on your desired Samsung product? Mark your calendars for 23 September and download the Lazada app on the Google Play Store or Apple App Store today.


For more information, visit the Samsung Official Store on LazMall.


About Samsung Electronics Co., Ltd.


Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at


About Lazada Group


Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers’ daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada has been the Southeast Asia flagship platform of Alibaba Group powered by its world-class technology infrastructure.

1 Applicable for all IT & Mobile products.


2 Applicable for selected Home Appliances, Televisions and Monitors.


3 Terms and conditions apply.


4 Seller voucher only applicable for Home Appliance products, available for one-time use per customer.


5 The filter media has over 99.97% dust collection efficiency, based on a particle size of 0.26㎛, as specified by 42 CFR part 84. Tested in the National Test Institute of Korea.


6 Tested on the filter media of the dust collecting filter in the National Test Institute of Korea.