SINGAPORE – 24 March 2021 – Samsung Electronics Singapore unveiled its 2021 TV line-up today, with a new collection of Neo QLED TVs, as well as its expanded lifestyle category and UHD TV range. It is also bringing The Premiere, the world’s first HDR10+ certified triple laser projector with 4K resolution to market.
The 2021 portfolio brings the latest advancements in technology and artificial intelligence (AI) to offer an unparalleled viewing experience that fits every individual’s lifestyle, needs and passion points. This year’s line-up is anchored by the flagship 8K (QN900A) and 4K (QN90A) models – pushing the large screen experience to the next dimension by delivering deeper blacks, vibrant colours and incredible sound wrapped in a stunning design.
“The role of TVs in our lives has evolved in the new normal, and this year, Samsung is introducing new line-ups and refreshed ranges to suit the changing lifestyle habits of consumers. With more Singaporeans opting for widescreen TVs, our new Neo QLED technology will be a game-changer, offering incredible contrast, colour and brightness to deliver exceptional viewing experience for bigger screens at home,” said Steven Koh, Director & Head, TV & AV Business, Samsung Electronics Singapore. “Beyond Samsung’s continued efforts to deliver new innovative forms and features, our leadership in picture performance has also made Samsung the number one global TV manufacturer.”
Newly released data from market research firm Omdia notes that Samsung Electronics recorded 31.8% in global TV market share by revenue in Q4 2020 and retained the largest annual category market share by revenue in 2020, at 31.9%, making Samsung the global No.1 TV manufacturer for 15 consecutive years¹.
Neo QLED: The Pinnacle in Big Screen TV
Samsung is bringing the Neo QLED models to the next stage with a new light source called Quantum Mini LED, which is precisely controlled by Quantum Matrix Technology and Neo Quantum Processor, a powerful picture processor optimised for Neo QLED.
The Quantum Mini LED is 1/40 the size of a standard LED. It uses incredibly thin micro layers filled with several more LEDs instead of a lens to disperse light and a package to keep the LED in place. Quantum Matrix Technology allows for ultra-fine and precise control of the tightly packed LEDs, which prevents blooming and allows viewers to experience content as it is intended.
The luminance scale is increased to 12-bit with 4,096 steps in Neo QLED, which helps render dark areas darker and bright areas brighter, resulting in a more detailed and immersive HDR experience. Furthermore, Samsung’s patented, powerful Neo Quantum Processor with enhanced upscaling capabilities is used in Neo QLED, to optimise picture quality to 4K and 8K picture output regardless of input quality by using up to 16 different neural network models, each trained in AI upscaling and deep learning technology. For the innovation and value the new Neo QLED TV brings to daily lives and routines in this ‘new normal’ lifestyle, the 85-inch QN900A Neo QLED was one of the CES 2021 Best of Innovation award honourees this year.
Earlier this month, the Neo QLED range secured the first-of-its-kind ‘Eye Care’ certification and Gaming TV Performance certification from Verband Deutscher Elektrotechniker (VDE), a well-regarded electric engineering certification institute in Germany. This distinction illustrates Samsung’s dedication to improving the consumer reliability of its TV. All of the Samsung 2021 QLED models that have completed the testing have received² the comprehensive ‘Eye Care’ certification which includes ‘Safety for Eyes’, ‘Gentle to the eyes’, flicker level³, uniformity⁴ and colour fidelity⁵ assessments.
Samsung’s 2021 Neo QLED 8K features a new Infinity One Design, which is a virtually bezel-less screen that offers an even more immersive viewing experience while retaining a sleek design and form factor. An anti-glare and anti-reflection coating have been applied to the screen for optimum visibility at almost any angle, regardless in the day or night. The Neo QLED 8K’s Attachable Slim One Connect box – a brand-new cable management device that can be connected to the back of the TV stand – allows for a smoother installation and a cleaner look.
The 2021 Neo QLED 8K also includes several premium, room-filling audio features, including Object Tracking Sound (OTS) Pro⁶, which produces dynamic sound that corresponds to the movement of objects on screen, and SpaceFit Sound, which analyses the physical environment of the installed TV and produces immersive sound tailored specifically to your space.
The 2021 Neo QLED range also features eight 4K TVs for consumers who are seeking more affordable options to refresh their TVs at home.
The Premiere: A True Home Cinema Experience