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SPH and Samsung embark on strategic partnership

Jan 25. 2018

      PH chief executive Ng Yat Chung (left) shaking hands with president of Samsung Electronics Singapore Lee Jui Siang after signing the MOU. Also at the event were SPH deputy chief         

                                                      executive Anthony Tan and Samsung Electronics Singapore’s head of PR & corporate marketing Esther Low. ST PHOTO: KEVIN LIM

Singapore, 25 January 2018 – Singapore Press Holdings (SPH) and Samsung Electronics Singapore (Samsung) today announced a strategic partnership to work on innovative technologies and marketing campaigns that will benefit both SPH and Samsung’s customers.



The two parties this morning entered into a Memorandum of Understanding (MOU) for a two-year period.



The MOU was signed at SPH News Centre by Mr Ng Yat Chung, Chief Executive Officer of SPH, and President of Samsung, Mr Lee Jui Siang.



Mr Ng Yat Chung said: “We are delighted to bring together the strengths of Samsung and SPH to create and distribute engaging content for all our customers. Our partnership with Samsung aims to push the digital frontiers to explore new innovations and technologies that will transform how our customers work, live and play in today’s inter-connected world.”



“We are excited to spark new breakthroughs in consumer engagement when Samsung’s technological leadership meets SPH’s expertise in content creation,” said Mr Lee Jui Siang. “Under this strategic partnership, we hope to embrace the evolving digital front of news and content consumption by forging a closer relationship with SPH through various initiatives that benefit both Samsung’s customers and SPH’s audiences.”



Under this MOU, the two companies agreed to pre-load suitable SPH digital media products onto Samsung devices such as mobile phones, tablets and Smart TVs. Samsung users will also enjoy trial subscriptions to SPH media products, while SPH plans to adopt Samsung’s integrated payment gateway Samsung Pay on its B2B and B2C platforms. New technologies such as virtual technology will also be explored under the partnership to engage the millennial generation.



In the area of sales, marketing and outreach, SPH will support Samsung using its integrated multi-platform media solutions and data analytics capabilities to enable better access to and engagement with customers.



Both SPH and Samsung will also explore joint marketing initiatives through cross-selling each other’s products to their respective customer bases. Additionally, the two companies plan to collaborate on corporate social responsibility projects.  


This MOU also extends to non-media businesses where SPH and Samsung can work together on opportunities arising from SPH’s properties and events businesses.   






About Samsung Electronics Co., Ltd.


Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI and LED solutions. For the latest news, please visit the Samsung Newsroom at


About Singapore Press Holdings Ltd


Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms. 

SPH's core business is publishing of newspapers, magazines and books in both print and digital editions.  It also owns other digital products, online classifieds, radio stations and outdoor media. 

On the property front, SPH owns 70% in a real estate investment trust called SPH REIT which comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall.  

SPH also owns and operates The Seletar Mall.  It is developing a new commercial cum residential site at Woodleigh Road. It also has a stake in Chinatown Point. 

It is in the aged care sector and owns Orange Valley, Singapore’s largest private nursing home operator.  

SPH runs a regional events arm and a chain of Buzz retail outlets.  It also invested in the education business.

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