The Indoor Climate Solution of tomorrow for the Retail Sector
Retail is in the midst of a disruption
However, statistics show that brick and mortar generate 90% of sales in the third quarter of 20191
The physical store remains important for sales in the future
Total estimated sales by 20222
Total estimated offline sales by 20253
Customers want the best of both worlds⁴
Online shopping advantages:
- Broad selection
- Rich product information
- Customer reviews / tips
Offline shopping advantages:
- Personal service
- Touch / see products
- Immediate acquiring of goods
Offering a seamless shopping experience via online and offline sales channels is key because a connected shopper spends 30% more than an unconnected shopper⁵.
Within traditional retail focus will be on creating the right atmosphere
Store atmosphere has a direct influence on the amount of time customers spend in-store, influencing their buying decisions6
Every 1% increase in time spent in a store, results in 1.3% extra spending.7
In-store atmosphere refers to the elements that appeal to the five human senses and add up to the overall store environment8.
Why should retail stores implement atmospheric designs⁹?
Use it as a marketing tool
Create a competitive edge in a market where products and price are similar
Differentiate between different lifestyle buyer groups
The Samsung 360 Cassette enhances store atmospherics
Samsung's 360 Cassette fulfils retail's need today, not only by enhancing the in-store customer sensory experience, but also by providing the versatility that stores need.
The 360 Cassette contributes to the in-store experience
Ultimate Climate Comfort
With Circular Airflow, air reaches every corner of a room evenly, without creating a cold draft10 . Thanks to Airflow Control, a rain-like distribution of air keeps the room cool and comfortable.
Circular LED Display
Allows users to choose or adjust direction of the airflow and monitors and provides essential operating information that can be checked at a glance.
Air Purification Panel (optional)
Contains a series of pleated air filters including a PM1.0 Filter to filter harmful Particulate Matter particles from the airstream.
The 360 Cassette adds to the visual and aesthetic appeal
Stylish Design
adds a touch of style to any room. It comes in black or white, square or circular design. Easily fitted into the ceiling or exposed on the surface of any material11 .
Auto Elevation Panel (optional)
provides quick and comfortable access to dust filters for cleaning with the 4.5 metre elevation advantage with a single remote click
Certification
Samsung's 360 Cassette offers a sophisticated and versatile solution to optimise in-store atmosphere to attract customers to the traditional brick-and-mortar stores.
The Samsung 360 Cassette is certified by Intertek, a leading Total Quality Assurance provider to industries worldwide verifying air quality. Besides the Samsung 360 Cassette, Samsung's Tri-Care Filter, Air Purification Panels for WindFreeᵀᴹ Pure 1.0, WindFreeᵀᴹ 1-Way Cassette, and WindFreeᵀᴹ 4-Way Cassette have been certified by Intertek.
Learn more about the 360 Cassette
1. Source: U.S. Department of Commerce, 2020. Quarterly Retail E-Commerce Sales 3rd Quarter 2020. Washington: U.S. Department of Commerce.
2. Source: Forrester, 2017. Forrester Data: Digital influenced retail sales forecast. Forrester Research. Forrester.
3. Source: McKinsey & Company, 2018. Who’s shopping where? The power of geospatial analytics in omnichannel retail. p.2.
4. Source: Rigby, Darrell K., 2011. The Future of Shopping, Available at: https://hbr.org/2011/12/the-future-of-shopping [Accessed 3 February 2021].
5. Source: PSFK, 2015. The Future of Retail. New York.
6. Source: Turley, L. and Milliman, R., 2000. Atmospheric Effects on Shopping Behavior. Journal of Business Research, 49(2), 193–211.
7. Source: McAdams, D. (2008). Time is Money: Shoppers buy more when they stay longer. Portsmouth: Path Intelligence
8. Source: Bell, J. A., & Ternus, K. (2006). Silent selling: best practices and effective strategies in visual merchandising. 3rd ed. New York : London: Fairchild.
9. Source: Kotler, P. (1974). Atmospherics as a marketing tool. Journal of Retailing, 49(4), 48–64.
10. No cold draft between 0–1.5 m in height (with a 14.0 kW indoor unit) within a 5 m radius.
11. The minimum installation height of ceiling space may vary depending on the panel design - circular or square type. Square type panels require 30 mm more height in a ceiling space than circular type panel.
