55" The Frame LS03HE 4K Samsung Vision AI Smart TV (2026)

55" The Frame LS03HE 4K Samsung Vision AI Smart TV (2026)

QA55LS03HEWXXY

  • Moder Frame Design with Built-in Solution
  • Art Mode
  • Glare Free with QLED

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  • Timeless design with a built in installation solution
    Modern Frame Design with Built-in Solution
  • Transforms your TV into an Art Gallery
    Art Mode
  • For art almost as real as the canvas with QLED, enhanced by Certified Glare Free.
    Glare Free with QLED
  • Ask your companion. Samsung Vision AI is here.
    Samsung Vision AI Companion
20 Years Global No. 1TV Brand*

20 Years Global No. 1TV Brand*

* Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Canstar Innovation Excellence 2025

Canstar Innovation Excellence 2025

“Samsung’s Glare Free display technology, validated by UL certification, stands out for its innovation.”

2025 Finder Award

2025 Finder Award

Highly commended in the Recommended Brand, Love Brand & Trust Brand categories.

2019-2025 Roy Morgan Most Trusted Brand

2019-2025 Roy Morgan Most Trusted Brand

“Samsung has top-tier products across many categories and are always striving for excellence.”

The answer to your artistic style

Key features at a glance

Design

What makes art on The Frame look like real art?

Timeless design with a built in installation solution

Modern Frame Design with Built-in Solution

With a sleek, modern design, The Frame is a masterpiece in itself. Designed to sit flush to the wall & created with a built in connection solution. It's never been easier to keep your space looking minimalist.

We do not provide installation services for the built-in solution.

Hangs beautifully on the wall, with virtually no gap.*

Slim Fit Wall Mount

Slim Fit Wall-Mount allows your TV to hang close to the wall, to achieve the minimalist interior design look you've always wanted.*

Perspective view of The Frame TV displaying a traditional painting while floating in the air. The Frame then mounts flush to the wall by itself. The angle pivots to a full front view, showcasing The Frame hanging like a masterpiece in an elegant, minimalist living room. Perspective view of The Frame TV displaying a traditional painting while floating in the air. The Frame then mounts flush to the wall by itself. The angle pivots to a full front view, showcasing The Frame hanging like a masterpiece in an elegant, minimalist living room.
Perspective view of The Frame TV displaying a traditional painting while floating in the air. The Frame then mounts flush to the wall by itself. The angle pivots to a full front view, showcasing The Frame hanging like a masterpiece in an elegant, minimalist living room. Perspective view of The Frame TV displaying a traditional painting while floating in the air. The Frame then mounts flush to the wall by itself. The angle pivots to a full front view, showcasing The Frame hanging like a masterpiece in an elegant, minimalist living room.

*The gap may differ based on the installation and wall type.

Frame it your way

Customisable Frame

The Frame can be customised to match the style of your home. With a choice of colour options and bezel shapes, you can find the perfect complement to your space and watch your TV seamlessly blend in.*

Customisable Frame sold separately.

Customisable Frame sold separately.

Height that fits your space

Height-adjustable Stand

Set The Frame to your preferred height with the Height Adjustable Stand. You can raise it up to make room for a soundbar and other devices.*

* Soundbar sold separately. The product may differ from image depending on the Soundbar model. The height adjustment range is 25 mm. Detailed dimensions can be found in the specifications. (Set Size with Stand, Set Size without Stand.)
*Image depicts The Frame 85" model (Put this disclaimer if associated with the PDP image asset)

* Soundbar sold separately. The product may differ from image depending on the Soundbar model. The height adjustment range is 25 mm. Detailed dimensions can be found in the specifications. (Set Size with Stand, Set Size without Stand.)
*Image depicts The Frame 85" model (Put this disclaimer if associated with the PDP image asset)

Art

How does The Frame create a personalised art gallery at home?

Transforms your TV into an Art Gallery

Art Mode

Transform The Frame into art when you're not watching TV. Pick your masterpiece from Samsung Art Store's curated collection of over 5,000+ world famous artworks*.

Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met. Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met.
Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met. Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met.

* Stream complimentary curated art or additional artworks available via subscription. Internet connection required.

Explore curated streaming art for free

Art Store Streams

Dive into the world of art and discover new favourite pieces through your TV. With The Frame, you get access to a regularly updated collection of artwork curated from leading artists and institutions.*

The Frame TV displaying classic paintings from Art Store Streams. The artwork updates every few seconds, transitioning smoothly as if swiped left. The Frame TV displaying classic paintings from Art Store Streams. The artwork updates every few seconds, transitioning smoothly as if swiped left.
The Frame TV displaying classic paintings from Art Store Streams. The artwork updates every few seconds, transitioning smoothly as if swiped left. The Frame TV displaying classic paintings from Art Store Streams. The artwork updates every few seconds, transitioning smoothly as if swiped left.

* Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

World-famous galleries in your home

Samsung Art Store

Curate your personal art gallery from the Samsung Art Store with over 5,000 options from world-famous artists and institutions. You can easily find the right pieces to show off your style.

Five rows of thumbnails display renowned artworks, scrolling up and down to reveal the breadth of the collection. A few of them are selected and merge into a palette within the interface. One piece is chosen and expands to full screen, before the scene zooms out to show the artwork displayed on The Frame in a living room. Five rows of thumbnails display renowned artworks, scrolling up and down to reveal the breadth of the collection. A few of them are selected and merge into a palette within the interface. One piece is chosen and expands to full screen, before the scene zooms out to show the artwork displayed on The Frame in a living room.
Five rows of thumbnails display renowned artworks, scrolling up and down to reveal the breadth of the collection. A few of them are selected and merge into a palette within the interface. One piece is chosen and expands to full screen, before the scene zooms out to show the artwork displayed on The Frame in a living room. Five rows of thumbnails display renowned artworks, scrolling up and down to reveal the breadth of the collection. A few of them are selected and merge into a palette within the interface. One piece is chosen and expands to full screen, before the scene zooms out to show the artwork displayed on The Frame in a living room.

* Stream complimentary curated art or additional artworks available via subscription. Internet connection required.

Where your artistic journey begins

Art Home

Expand your creative palate with ease and convenience. Explore expert art curations, regularly updated so you can constantly discover more. Art Home is more than just a gallery, it’s your personal gateway to a world of creativity and inspiration.*

* Art Home UI may vary by region and is subject to change without notice.
* Though the curations are updated regularly, the updates for the selection of available artwork may vary.
* Studio Stand sold separately.

* Art Home UI may vary by region and is subject to change without notice.
* Though the curations are updated regularly, the updates for the selection of available artwork may vary.
* Studio Stand sold separately.

Brightness Sensor

The Brightness Sensor detects ambient light and auto-adjusts the screen's brightness and colour tone to retain the artwork's original look. It even adapts to changing light conditions, so you can enjoy artwork looking almost as real as the canvas .*

* Brightness sensor performance may vary depending on the ambient brightness level. Brightness sensor may not operate well in an environment over 1000 lux.

Motion Sensor

With a motion sensor, The Frame detects when you’ve entered the room and automatically turns on to display your artwork. When it detects that you've left the room, it'll switch off to help conserve energy.*

* Motion sensor gets activated after turning it on the setting and only operates in Art Mode. Motion sensor performance may vary depending on the light condition.

Mat Canvas & My Photo

Customise The Frame even further with a range of matting options. Choose from 5 mat layouts and 16 colours to find the combination that makes your art look more realistic. Exhibit your personal photography or family portraits on the big screen. Just upload the pictures to The Frame via your compatible Samsung smartphone or USB drive.*

* Requires SmartThings app download and installation to upload personal photos to The Frame via compatible Samsung mobile device. SmartThings app Android 9.0 or higher. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.

Picture Quality

How does The Frame's picture quality elevate the art it displays?

For art almost as real as the canvas with QLED, enhanced by Certified Glare Free.

Glare Free with QLED

The Frame delivers incredile picture quality and lifelike colour with PANTONE Validated® certification*. Powered by our most advanced Glare Free technology*, it is designed to reduce reflections while minimising visual discomfort, even in bright indoor lighting. Combined with QLED, it helps ensure great clarity and art quality, so virtually every image looks focused and beautifully true to life.*

* The LS03HE meets the requirements of PANTONE® Validated: Certificate dated 20/02/2026. Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.
* The LS03HE has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

Enjoy your art with less distractions

Glare Free Technology

Display your artwork to a gallery standard. The anti-glare display spectacularly scatters light to help create a premium matte finish that looks almost as good as a real canvas whilst reducing distractions when you're watching TV.*

The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045 The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045
The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045 The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045

* The LS03HE has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

Enjoy ArtfulColour validated by PANTONE

Pantone Validated - ArtfulColour

Meet fully authentic colour representation, validated by PANTONE. The Frame reproduces the rich and diverse colours you would expect to see in gallery lighting, made to look realistic with the matte texture of the canvas.*

* Validation for TV colour accuracy that expresses the same colour under standard light source (D65 based) with paper texture. (Error within ΔE ≤ 3.0 level that a person cannot feel colour difference).
* Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.

Control multiple devices with a remote charged by sunlight and indoor lighting

SolarCell Remote

Control your compatible devices easily with Samsung’s SolarCell One Remote.* Powered by sunlight and indoor lighting, it helps eliminate the need for disposable batteries. With a built-in microphone for voice assistant control, it’s smart, convenient, and designed with sustainability in mind.

* Compatible only with selected devices. Please see samsung.com/au/oneremote.
** To charge the remote using solar energy, place the TV remote down with the solar panel facing up. It can be positioned in your living room while the lights are turned on, or near a window to absorb natural sunlight. Alternatively, you can charge it using a USB-C cable. To check the remaining the battery level of the remote control, refer to the settings on your TV Menu.



How does Samsung Vision AI elevate your experience with The Frame?

Ask your companion. Samsung Vision AI is here.

Samsung Vision AI Companion

Samsung Vision AI Companion acts as a private guide for The Frame, helping you quickly find artworks that match your personal taste. By understanding on-screen context and style preferences, it curates art and inspiration with ease — making discovery faster, simpler and uniquely yours.

Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed.
Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised.
Availability of features may vary, depending on the source content and privacy settings. Requires internet connection.
Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

Discover the art you love, just by asking

Bixby

Find the artwork you want on The Frame with simple voice commands. Simply say the artist or style, and Bixby brings up matching pieces instantly. No typing or menus — just clear, precise voice search that helps you discover the right art, faster.

Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed.
Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised.
Availability of features may vary, depending on the source content and privacy settings. Requires internet connection.
Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

Optimise your gaming experience

Game Bar

Easily take control and quickly access and navigate settings that can take your game to the next level from the Game Bar.*

* Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games supporting ultrawide screens. Screen resolution change from external device may be required. Some game titles may not support this feature. Game Bar's Zoom-in mode is not supported in some refresh rates. Game Bar UI is subject to change without prior notice.

Enjoy 7 years of new TV experiences

* Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. Kayo & BINGE not available for use in Very Remote regions of Australia.
*Tizen OS upgrades will be provided for 7 years, starting from release year 2025.

Specifications

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  • Product Category QLED
  • Display 55"
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Support

Find answers to your questions about the product

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User manual & Downloads
  • User Manual
    ENGLISH
    Download
  • Installation Guide
    ENGLISH
    Download
  • Remote control
    ENGLISH
    Download
  • Simple User Guide
    ENGLISH
    Download
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