55" OLED S90H 4K Samsung Vision AI Smart TV (2026)

55" OLED S90H 4K Samsung Vision AI Smart TV (2026)

QA55S90HAWXXY

  • Glare Free with Real Black & Real Color
  • Ultimate Gaming Pack
  • LaserSlim Design Vision

Choose size

  • Samsung TV playing football scene. Around it, examples of what Vision AI Companion can do including icons for Copilot by Microsoft, Generative Wallpaper, Perplexity and AI Mode, user questions, and suggestions for Related Content and Top 10 Player Highlights.
    Samsung Vision AI Companion
  • Side-by-side Samsung OLED TVs show a church mosaic window, comparing strong reflections without Glare Free and clearer, reduced reflections with Glare Free.
    Glare Free with Real Black & Colour
  • Two men gaming in living room. 3 large screens display different games 165 Motion Xcelerator 165Hz, Nvidia G-Sync and AMD FreeSync Premium Pro logos.
    Ultimate Gaming Pack
  • The view focuses on the slim, minimalistic bezel of a Samsung OLED TV, then cuts to the stand. A side view follows, highlighting the TV’s slim form factor. The TV pivots to a front view, displaying an abstract, canyon-like scene with flowing layers of blue, teal, and warm earth tones that showcase rich color depth and contrast.
    LaserSlim Design
20 Years Global No. 1TV Brand*

20 Years Global No. 1TV Brand*

* Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Canstar Innovation Excellence 2025

Canstar Innovation Excellence 2025

“Samsung’s Glare Free display technology, validated by UL certification, stands out for its innovation.”

2019-2025 Roy Morgan Most Trusted Brand

2019-2025 Roy Morgan Most Trusted Brand

“Samsung has top-tier products across many categories and are always striving for excellence.”

2025 Finder Award

2025 Finder Award

Highly commended in the Recommended Brand, Love Brand & Trust Brand categories

The answer to your ultimate win

Samsung OLED TV plays a scene of abstract landscape resembling icebergs and rock formations, with flowing blue and teal textures forming layered cliffs and a glowing, icy atmosphere. Samsung Vision AI logo. Samsung OLED TV plays a scene of abstract landscape resembling icebergs and rock formations, with flowing blue and teal textures forming layered cliffs and a glowing, icy atmosphere. Samsung Vision AI logo.

Key features at a glance

Ask your companion. Samsung Vision AI is here.

Getting help from Samsung Vision AI Companion has never been easier —whether it’s recommending what to wear based on trending clothing styles, or finding the perfect brunch spot nearby. Responses come instantly with related video/image options to choose from, making your discovery richer and more personalised than any other AI assistant on your TV.1

More about
Samsung Vision AI

Feel the stadium at home with AI-enhanced viewing

AI Soccer Mode Pro

AI Soccer Mode Pro automatically detects live matches and helps optimise picture and sound for soccer. Designed to sharpen player detail, and produce a balanced crowd atmosphere with clear commentary, so every moment feels more immersive and match-ready, with minimal distractions.* 2

Total control of each sound layer individually with one command

AI Sound Controller Pro

With a single on-screen adjustment or voice command, you can raise or lower an individual layer to suit what you’re watching or playing. AI Sound Controller Pro analyses audio in real time and intelligently separates it into three layers: voice, music, and sound effects, for a fully personalised listening experience.* 3

Unlock powerful 4K AI processing with NQ4 AI Gen3 Processor

NQ4 AI Gen3 Processor

Powered by 128 AI neural networks, this AI processor enhances your picture and sound to superb heights. Enjoy the best 4K TV experience, whether you're watching streaming services, playing your favourite video games, or watching live sports.*4

Samsung NQ4 AI Gen3 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV. Samsung NQ4 AI Gen3 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV.
Samsung NQ4 AI Gen3 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV. Samsung NQ4 AI Gen3 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV.
Compared to 2026 Neo QLED 4K (NQ4 AI Processor)

Picture Quality

See real blacks and colour, enhanced by Glare Free

Glare Free with Real Black & Colour

The S90H delivers deep blacks with Real Black* performance and lifelike colour with PANTONE Validated® certification*, for a more authentic, immersive picture. With certified Glare Free* technology, you can get stunning contrast and clarity with fewer reflections, so virtually every scene looks rich, vibrant, and true to life, even in bright rooms5

Powerful brightness and deeper contrast*

OLED HDR+

Enjoy striking brightness and deep contrast with OLED HDR+, powered by the NQ4 AI Gen3 Processor. By analysing each scene in real time, it intelligently boosts brightness and contrast to help even the finest details remain visible. With HDR10+ Adaptive and Gaming support, virtually every scene is optimised for clarity, depth, and realism across streaming and gaming content.*6

A nighttime city skyline with illuminated skyscrapers reflected on the water, as a brightly lit cruise boat glides across the river in the foreground. A square appears at the center of the screen. Inside the square, the image becomes brighter with richer color and deeper contrast and is labeled “OLED HDR+,” while the surrounding area remains dimmer and is labeled “SDR.” The square gradually expands to fill the entire screen, transforming the full image into OLED HDR+ quality as the SDR label disappears and is replaced by “OLED HDR+. HDR 10+ Advanced logo, HDR 10+ Adaptive/Gaming Logo. A nighttime city skyline with illuminated skyscrapers reflected on the water, as a brightly lit cruise boat glides across the river in the foreground. A square appears at the center of the screen. Inside the square, the image becomes brighter with richer color and deeper contrast and is labeled “OLED HDR+,” while the surrounding area remains dimmer and is labeled “SDR.” The square gradually expands to fill the entire screen, transforming the full image into OLED HDR+ quality as the SDR label disappears and is replaced by “OLED HDR+. HDR 10+ Advanced logo, HDR 10+ Adaptive/Gaming Logo.
A nighttime city skyline with illuminated skyscrapers reflected on the water, as a brightly lit cruise boat glides across the river in the foreground. A square appears at the center of the screen. Inside the square, the image becomes brighter with richer color and deeper contrast and is labeled “OLED HDR+,” while the surrounding area remains dimmer and is labeled “SDR.” The square gradually expands to fill the entire screen, transforming the full image into OLED HDR+ quality as the SDR label disappears and is replaced by “OLED HDR+. HDR 10+ Advanced logo, HDR 10+ Adaptive/Gaming Logo. A nighttime city skyline with illuminated skyscrapers reflected on the water, as a brightly lit cruise boat glides across the river in the foreground. A square appears at the center of the screen. Inside the square, the image becomes brighter with richer color and deeper contrast and is labeled “OLED HDR+,” while the surrounding area remains dimmer and is labeled “SDR.” The square gradually expands to fill the entire screen, transforming the full image into OLED HDR+ quality as the SDR label disappears and is replaced by “OLED HDR+. HDR 10+ Advanced logo, HDR 10+ Adaptive/Gaming Logo.

Deep blacks, clean whites and lively colours

OLED

Samsung’s unique OLED expresses deep blacks, clean whites and a full range of lively colours. With self-illuminating pixels, what you see is a picture that's pure, bright and always stands out.

More about
Picture Quality

Sharpens and smooths the motion of objects and text with NQ4 AI Gen3 Processor

AI Motion Enhancer Pro

Our AI Gen3 processor leverages AI to sharpen and smooth out the motion of objects and text. This takes watching live sports and action movies to another level.* 7

Boost shows and movies to 4K resolution

4K AI Upscaling Pro

Watch your favourite content in brilliant detail. Our AI processor can take content and enhance it up to 4K resolution with 20 AI neural networks — all while maintaining sharp and smooth picture quality.* 8

Transform your content quality

Auto HDR Remastering Pro

Automatically upscale your standard dynamic range (SDR) content into high dynamic range (HDR-like) quality by using AI algorithms scene-by-scene to deliver brighter highlights, more vibrant colours and clearer details.* 9

Picture settings optimised for your preferences

AI Customisation Mode

Immerse yourself in optimal picture settings tailored to your preferences. Powered by the Micro RGB AI Engine Pro Processor, your TV automatically recognises what you’re watching, whether it’s sports, movies, or everyday content,and helps fine-tune the picture accordingly for the best viewing experience.* 10

Intelligently enhanced colour expression

Colour Booster Pro

Colour Booster Pro transforms the way you experience TV by leveraging AI to intelligently enhance colour expression, making each scene more vivid and dynamic. 11

Perfect picture, personalised for you

PANTONE Validated

As a trusted symbol of colour fidelity by industry experts, ‘PANTONE Validated' certifies the accurate expression of 2,140 PANTONE colours and 110 newly-added skin tone shades. So you can be sure that you're getting a rich, true-to-life viewing experience. 12

Keep up with the action

Real Depth Enhancer

Immerse yourself in optimal picture settings tailored to your preferences. Powered by the Micro RGB AI Engine Pro Processor, your TV automatically recognises what you’re watching, whether it’s sports, movies, or everyday content, and helps fine-tune the picture accordingly for the best viewing experience.* 13

Gaming Experience

Ultra-smooth gaming, built for gamers

Ultimate Gaming Pack

Unlock the ultimate gaming experience with Motion Xcelerator 165Hz, NVIDIA G-SYNC, and AMD FreeSync Premium Pro. Enjoy ultra-smooth, tear-free gameplay with low latency and real-time responsiveness,so every move feels fast, sharp, and more immersive.14

Get ultra-smooth motion for games up to 165Hz

Motion Xcelerator 165Hz

Level up your gaming experience with exceptional motion enhancements up to 165Hz VRR. Providing crisp visuals at high speeds, unlock peak performance in every round. HDMI 2.1 compatibility provides access to ultra-high bandwidth for compatible devices, helping you keep ahead of the competition.* 15

Man gaming on a Samsung OLED TV. An action-filled air combat game scene appears to pop out of the screen. NVIDIA G-Sync logo. Man gaming on a Samsung OLED TV. An action-filled air combat game scene appears to pop out of the screen. NVIDIA G-Sync logo.

Ultra-smooth, ultra-fast responsive gameplay

G-Sync Compatible

Stay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology helps reduce screen tearing and stuttering to provide smooth gaming and enhanced immersion.*16

A man plays games on a TV with hyperrealistic visuals that appear to pop out of the screen. AMD FreeSync Premium Pro logo. A man plays games on a TV with hyperrealistic visuals that appear to pop out of the screen. AMD FreeSync Premium Pro logo.

Tear-free, stutter-free, low latency HDR gaming

FreeSync Premium Pro

Built on AMD FreeSync™ core technology to help reduce stutter and screen tearing, FreeSync Premium Pro provides an immersive HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.*17

More about
Gaming Experience

Play smarter with real-time gaming optimisation

AI Gaming Optimiser

AI Gaming Optimiser analyses what’s on screen in real time to detect your game genre and helps apply the best settings. No digging through menus, just seamless, genre-specific optimisation designed for smoother gameplay, clearer visuals, and a more enjoyable experience.* 18

Easily discover and access all your games from one screen

Gaming Hub

Save time and speed up the game selection process.* Stream over 100 blockbuster games with Xbox Game Pass or access other cloud gaming services – no downloads and console required.** Plus, find your console gaming and standalone apps like YouTube, Spotify, Twitch & Discord all in one place.* 19

Optimise your gaming experience

Game Bar

Easily take control and quickly access and navigate settings that can take your game to the next level from the Game Bar.* 20

Sound

An incredible Dolby Atmos experience

Dolby Atmos®

Enjoy incredible sound with Dolby Atmos support to deliver larger-than-life audio experiences.*21

In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo. In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo.
In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo. In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo.

More about
Sound

Sound that adjusts to your surroundings & content

Adaptive Sound Pro

Experience sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV's AI processor recognises different sounds and optimises them based on characteristics of both the room and audio content, before ultimately refining them with audio remastering technology.* 22

Catch every word with minimal distractions

Active Voice Amplifier Pro

Enjoy clear dialogue, no matter what's going on. Our AI technology enhances voice clarity by analysing ambient noise and background sounds from your content.* 23

Experience audio in action

Object Tracking Sound Lite

Enjoy captivating sound that uses eight strategically positioned speakers to track motion on screen, creating a multi-directional audio experience, making you feel like you are in the heart of the action.* 24

Synchronised sound from your TV and Soundbar*

Q-Symphony

Immerse yourself in sound from both your Samsung TV and Soundbar* orchestrated in harmony. Q-Symphony allows the speakers in your TV and compatible Samsung Soundbar to work simultaneously for a true surround sound effect without muting the TV speakers. 25

Design

Beautiful from any angle

LaserSlim Design

Daringly discreet, this stylish TV has a modern LaserSlim Design with minimal bezel and an ultra-thin side profile.

The view focuses on the slim, minimalistic bezel of a Samsung OLED TV, then cuts to the stand. A side view follows, highlighting the TV’s slim form factor. The TV pivots to a front view, displaying an abstract, canyon-like scene with flowing layers of blue, teal, and warm earth tones that showcase rich color depth and contrast. The view focuses on the slim, minimalistic bezel of a Samsung OLED TV, then cuts to the stand. A side view follows, highlighting the TV’s slim form factor. The TV pivots to a front view, displaying an abstract, canyon-like scene with flowing layers of blue, teal, and warm earth tones that showcase rich color depth and contrast.
The view focuses on the slim, minimalistic bezel of a Samsung OLED TV, then cuts to the stand. A side view follows, highlighting the TV’s slim form factor. The TV pivots to a front view, displaying an abstract, canyon-like scene with flowing layers of blue, teal, and warm earth tones that showcase rich color depth and contrast. The view focuses on the slim, minimalistic bezel of a Samsung OLED TV, then cuts to the stand. A side view follows, highlighting the TV’s slim form factor. The TV pivots to a front view, displaying an abstract, canyon-like scene with flowing layers of blue, teal, and warm earth tones that showcase rich color depth and contrast.

One UI Tizen

Personalise your screen experience

One UI Tizen

Explore endless entertainment with your favourite apps in one place. With automated content curation you can spend less time searching and more time streaming the movies, games and shows you love.* Your experience is also secured by Samsung Knox across SmartThings devices. Plus, One UI Tizen will support Tizen OS upgrades for the next 7 years.*26

Enjoy 7 years of new TV experiences27

More about
One UI Tizen

TV Channels. For Free.

Samsung TV Plus

No need to pay for another subscription, enjoy free live streaming TV with Samsung TV Plus.* Choose from a variety of channels offering news, sports, entertainment and more. All you need is an Internet connection. 28

Activate your day at a glance, even when your TV’s off

Stay on top of your day even when your TV is off. Now Brief gives you quick access to useful widgets like Weather, Memos, SmartThings, Music, Tips and more. Customised to what you need most, it can wake up hands-free with voice activation or when you're near.* 29

Your TV privacy. Secured.

Samsung Knox Security

Feel at ease with a multi-layered security solution which helps to shield your data. Even Home IoT devices connected to your Samsung TV are secured. Regular updates further fortify your TV, helping to protect it from harmful attacks.* 30

SmartThings

Connect and manage your smart home devices, all from your TV

SmartThings

Control your compatible Samsung and third-party devices through your Samsung smart TV. Monitor your electricity usage, control your lighting, be notified when your washing is finished, or view your home cameras from your couch. Designed to make your life easier, more secure, and more connected.*31

A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo. A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo.
A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo. A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo.

More about
SmartThings

Control your TV from your mobile phone

Quick Remote

Through your SmartThings mobile app you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote allowing you to change channels, adjust the volume, and much more right from your phone.* 32

Stay connected to your pets while you're away

Pet Care

Use your TV as a pet-sitting assistant when you're not at home. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet's favourite content to calm them down.* 33

Seamless sharing across your Samsung devices

Storage Share

Seamlessly stream photos and videos stored on your Galaxy devices straight to your TV. With automatic detection of nearby devices, Storage Share makes it effortless to access and share content across your Samsung ecosystem. 34

Monitor power consumption with intelligent analysis

AI Energy Mode

Monitor power consumption effortlessly with SmartThings. When you turn on AI Energy Mode, your TV detects surrounding light levels and learns your viewing behaviours to automatically adjust brightness when needed.* 35

Transform your TV into a karaoke stage

Karaoke

Have fun with friends and family with the karaoke feature in Samsung Daily+. You can even connect your phone to use as a mic. No need for any separate equipment — your singing setup is already here.* 36

Sustainability

Designed to be accessible

Audio Subtitles

Audio Subtitles recognises subtitles and reads them aloud, improving the accessibility of your content. It doesn’t just enhance your entertainment but also makes it more inclusive, especially for viewers with different visual abilities.37

A family watches TV in a living room. The caption of a subtitle being read out loud automatically with Audio Subtitles is shown. I hold the keys to realms beyond your imagination. Tell me, why have you come? A family watches TV in a living room. The caption of a subtitle being read out loud automatically with Audio Subtitles is shown. I hold the keys to realms beyond your imagination. Tell me, why have you come?

Relumino Mode

Enjoy a clearer view with Relumino Mode. This visual aid solution is designed to emphasise edges and improve contrast and colour. It makes on-screen content easier to see for those with low vision, to pprovide a more accessible viewing experience.38

A family watches TV in a living room. The caption of a subtitle being read out loud automatically with Audio Subtitles is shown. I hold the keys to realms beyond your imagination. Tell me, why have you come? A family watches TV in a living room. The caption of a subtitle being read out loud automatically with Audio Subtitles is shown. I hold the keys to realms beyond your imagination. Tell me, why have you come?

Control multiple devices with a remote charged by sunlight and indoor lighting

SolarCell Remote

Control your compatible devices easily with Samsung’s SolarCell One Remote.* Powered by sunlight and indoor lighting, it helps eliminate the need for disposable batteries. With a built-in microphone for voice assistant control, it’s smart, convenient, and designed with sustainability in mind.39

Product Specs

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Specifications

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  • Product Category OLED
  • Display 55"
  • Resolution 3840 x 2160
  • Native Refresh Rate 165 Hz VRR (100 Hz Native)
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