77" OLED S95H 4K Samsung Vision AI Smart TV (2026)

Previous

20 Years Global No. 1TV Brand*

* Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Canstar Innovation Excellence 2025

“Samsung’s Glare Free display technology, validated by UL certification, stands out for its innovation.”

2019-2025 Roy Morgan Most Trusted Brand

“Samsung has top-tier products across many categories and are always striving for excellence.”

2025 Finder Award

Highly commended in the Recommended Brand, Love Brand & Trust Brand categories

Next

Indicator 1

The answer to ultimate immersion

Playing video Playing video

More about
Samsung Vision AI

Previous

Man watches football on Samsung TV at night. Soundwaves emanate from TV's side and front. He speaks into remote control ‘Turn up the volume of the football commentator’s voice’. AI Football Mode Pro automatically increases commentator sound as shown by bigger soundwaves at the front of the TV.

Man watches football on Samsung TV at night. Soundwaves emanate from TV's side and front. He speaks into remote control ‘Turn up the volume of the football commentator’s voice’. AI Football Mode Pro automatically increases commentator sound as shown by bigger soundwaves at the front of the TV. Playing video

Feel the stadium at home with AI-enhanced viewing

AI Soccer Mode Pro

AI Soccer Mode Pro automatically detects live matches and helps optimise picture and sound for soccer. Designed to sharpen player detail, and produce a balanced crowd atmosphere with clear commentary, so every moment feels more immersive and match-ready, with minimal distractions.*

*AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use

Woman watches musical performance on a Samsung TV. Below it, AI Sound Controller Pro shows volume levels for the audio as three separate tracks: Voice, Music, Effect. As she speaks into the remote control ‘I want to hear the singing louder’, it adjusts to increase Voice and reduce Music and Effe

Woman watches musical performance on a Samsung TV. Below it, AI Sound Controller Pro shows volume levels for the audio as three separate tracks: Voice, Music, Effect. As she speaks into the remote control ‘I want to hear the singing louder’, it adjusts to increase Voice and reduce Music and Effe Playing video

Total control of each sound layer individually with one command

AI Sound Controller Pro

With a single on-screen adjustment or voice command, you can raise or lower an individual layer to suit what you’re watching or playing. AI Sound Controller Pro analyses audio in real time and intelligently separates it into three layers: voice, music, and sound effects, for a fully personalised listening experience.*

*Availability and performance will vary according to several factors including source content and application in use. Not all accents, dialects and expressions may be recognised by voice command.

Unlock your imagination, Choose your keyword theme, Nature, Party mood, Relax in Cozy, Happy Holiday, Deco, Inspire me. Number of attempts. Nature click. What appeals to you? 3 images, Regenerate, Generate New. Regenerate click. 3 new images. Middle image click. Your generated image has been saved.

Unlock your imagination, Choose your keyword theme, Nature, Party mood, Relax in Cozy, Happy Holiday, Deco, Inspire me. Number of attempts. Nature click. What appeals to you? 3 images, Regenerate, Generate New. Regenerate click. 3 new images. Middle image click. Your generated image has been saved. Playing video

Make your own AI-generated on screen images to match your mood

Generative Wallpaper

Set the tone of your space with AI-generated on-screen images, made to match your day. Simply choose keywords that capture the ambience you want, and Generative Wallpaper creates stunning visuals tailored to your selection.

*The number of attempts allowed per day may be limited.

Next

Indicator 1

Indicator 2

Indicator 3

Compared to 2026 Neo QLED 4K (NQ4 AI Processor)

Picture Quality

More about
Picture Quality

Previous

Sharpens and smooths the motion of objects and text with NQ4 AI Gen3 Processor

AI Motion Enhancer Pro

Our AI Gen3 processor leverages AI to sharpen and smooth out the motion of objects and text. This takes watching live sports and action movies to another level.*

* Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection, Game Mode and Filmmaker Mode.

Image of a little girl kissing a puppy. The NQ4 AI Gen3 Processor processor appears on the photo and enhances several details, including the girl’s hair and clothes and the puppy’s face. The result is a much sharper image where subtle details are visible.

Image of a little girl kissing a puppy. The NQ4 AI Gen3 Processor processor appears on the photo and enhances several details, including the girl’s hair and clothes and the puppy’s face. The result is a much sharper image where subtle details are visible. Playing video

Boost shows and movies to 4K resolution

4K AI Upscaling Pro

Watch your favourite content in brilliant detail. Our AI processor can take content and enhance it up to 4K resolution with 20 AI neural networks — all while maintaining sharp and smooth picture quality.*

* Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

Transform your content quality

Transform your content quality Playing video

Transform your content quality

Auto HDR Remastering Pro

Automatically upscale your standard dynamic range (SDR) content into high dynamic range (HDR-like) quality by using AI algorithms scene-by-scene to deliver brighter highlights, more vibrant colours and clearer details.*

* Compared to SDR content on 2024 Samsung TV models. The quality of the picture may vary depending on source content and viewing environment.

Picture settings optimised for your preferences

AI Customisation Mode

Immerse yourself in optimal picture settings tailored to your preferences. Powered by the Micro RGB AI Engine Pro Processor, your TV automatically recognises what you’re watching, whether it’s sports, movies, or everyday content,and helps fine-tune the picture accordingly for the best viewing experience.*

*Some streaming and VOD services may be limited in the use of this feature according to their policy.
*Viewing experience may vary according to types of content and format.

A Samsung TV displays a jungle scene. It looks a bit dull until several points are detected and then enhanced thanks to Color Booster Pro. The result is an amazingly vibrant picture with all the colors of the flowers and birds clearly standing out.

A Samsung TV displays a jungle scene. It looks a bit dull until several points are detected and then enhanced thanks to Color Booster Pro. The result is an amazingly vibrant picture with all the colors of the flowers and birds clearly standing out. Playing video

Intelligently enhanced colour expression

Colour Booster Pro

Colour Booster Pro transforms the way you experience TV by leveraging AI to intelligently enhance colour expression, making each scene more vivid and dynamic.

*Compared to 2025 Samsung Smart TV.

Perfect picture, personalised for you

PANTONE Validated

As a trusted symbol of colour fidelity by industry experts, ‘PANTONE Validated' certifies the accurate expression of 2,140 PANTONE colours and 110 newly-added skin tone shades. So you can be sure that you're getting a rich, true-to-life viewing experience.

* The S95H meets the requirements of PANTONE® Validated: Certificate dated 20/02/2026. Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.

Keep up with the action

Real Depth Enhancer

Immerse yourself in optimal picture settings tailored to your preferences. Powered by the Micro RGB AI Engine Pro Processor, your TV automatically recognises what you’re watching, whether it’s sports, movies, or everyday content, and helps fine-tune the picture accordingly for the best viewing experience.*

*Some streaming and VOD services may be limited in the use of this feature according to their policy.
*Viewing experience may vary according to types of content and format.

Next

Indicator 1

Indicator 2

Indicator 3

Indicator 4

Indicator 5

Indicator 6

Indicator 7

Gaming Experience

Ultra-smooth, ultra-fast responsive gameplay

G-Sync Compatible

Stay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology helps reduce screen tearing and stuttering to provide smooth gaming and enhanced immersion.*

* NVIDIA® G-SYNC® Compatible requires a-G-SYNC compatible NVIDIA graphics card or a FreeSync-compatible AMD graphics card or APU and requires enabling VRR settings in both the TV and GPU driver settings. Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

Tear-free, stutter-free, low latency HDR

FreeSync Premium Pro

Built on AMD FreeSync™ core technology to help reduce stutter and screen tearing, FreeSync Premium Pro provides an immersive HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.*

* AMD FreeSync™ requires a compatible gaming PC with a FreeSync-compatible AMD graphics card or APU. Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

More about
Gaming Experience

Previous

Two people gaming on a Samsung TV. They switch between various games, including a football game, a racing game and a first-person shooter game. With AI Gaming Optimizer on, the TV automatically detects the type of game being played.

Two people gaming on a Samsung TV. They switch between various games, including a football game, a racing game and a first-person shooter game. With AI Gaming Optimizer on, the TV automatically detects the type of game being played. Playing video

Play smarter with real-time gaming optimisation

AI Gaming Optimiser

AI Gaming Optimiser analyses what’s on screen in real time to detect your game genre and helps apply the best settings. No digging through menus, just seamless, genre-specific optimisation designed for smoother gameplay, clearer visuals, and a more enjoyable experience.*

*Feature availability varies according to console and PC games. Experience and performance may vary according to several factors including type of content, graphics processing unit, network connection speed and format.

Easily discover and access all your games from one screen

Gaming Hub

Save time and speed up the game selection process.* Stream over 100 blockbuster games with Xbox Game Pass or access other cloud gaming services – no downloads and console required.** Plus, find your console gaming and standalone apps like YouTube, Spotify, Twitch & Discord all in one place.*

* A controller may be required depending on the specific game being played on the Gaming Hub.
Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account.
** Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

Optimise your gaming experience

Game Bar

Easily take control and quickly access and navigate settings that can take your game to the next level from the Game Bar.*

* Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games supporting ultrawide screens. Screen resolution change from external device may be required. Some game titles may not support this feature. Game Bar's Zoom-in mode is not supported in some refresh rates. Game Bar UI is subject to change without prior notice.

Next

Indicator 1

Indicator 2

Indicator 3

Sound

More about
Sound

Previous

A dune buggy is making a circular motion on the desert. Object Tracking Sound+ technology is tracking the action of the dune buggy as it moves.

A dune buggy is making a circular motion on the desert. Object Tracking Sound+ technology is tracking the action of the dune buggy as it moves. Playing video

Experience audio in action

Object Tracking Sound+

Enjoy captivating sound that uses eight strategically positioned speakers to track motion on screen, creating a multi-directional audio experience, making you feel like you are in the heart of the action.*

* The quality of sound effects may vary depending on the source content, installation and environmental characteristics.

Sound that adjusts to your surroundings & content

Adaptive Sound Pro

Experience sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV's AI processor recognises different sounds and optimises them based on characteristics of both the room and audio content, before ultimately refining them with audio remastering technology.*

* Performance may vary depending on installation environment and surroundings.

Catch every word with minimal distractions

Active Voice Amplifier Pro

Enjoy clear dialogue, no matter what's going on. Our AI technology enhances voice clarity by analysing ambient noise and background sounds from your content.*

* Performance may vary depending on installation environment and surroundings.

A TV shows a concert scene. When Q-Symphony is off, the soundbar under the TV plays audio by itself, giving off small sound waves. When Q-Symphony is on, the TV and soundbar play audio together, with both giving off large sound waves in sync.

A TV shows a concert scene. When Q-Symphony is off, the soundbar under the TV plays audio by itself, giving off small sound waves. When Q-Symphony is on, the TV and soundbar play audio together, with both giving off large sound waves in sync. Playing video

Synchronised sound from your TV and Soundbar*

Q-Symphony

Immerse yourself in sound from both your Samsung TV and Soundbar* orchestrated in harmony. Q-Symphony allows the speakers in your TV and compatible Samsung Soundbar to work simultaneously for a true surround sound effect without muting the TV speakers.

*Check for Q-Symphony compatibility on soundbar product specifications. Soundbar sold separately.

Next

Indicator 1

Indicator 2

Indicator 3

Indicator 4

Design

One UI Tizen

Enjoy 7 years of new TV experiences

* Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. Kayo & BINGE not available for use in Very Remote regions of Australia.
*Tizen OS upgrades will be provided for 7 years, starting from release year 2025.

Find world-famous galleries in your TV

Art Store

For the first time on a Samsung TV, you can now expand your art gallery to OLED. With over 5,000 options from world-famous artists and institutions in the Art Store, you can easily find the right pieces to show off your style.*

* Stream complimentary curated art or additional artworks available via subscription. Internet connection required.

More about
One UI Tizen

Previous

TV Channels. For Free.

Samsung TV Plus

No need to pay for another subscription, enjoy free live streaming TV with Samsung TV Plus.* Choose from a variety of channels offering news, sports, entertainment and more. All you need is an Internet connection.

* Ad-supported streaming service with content subject to change without notice.

Samsung TV in a living room switches on to display Now Brief interface as it detects a person stepping towards the TV. The Now Brief interface displays information on the weather, recommended content and smart-home updates.

Samsung TV in a living room switches on to display Now Brief interface as it detects a person stepping towards the TV. The Now Brief interface displays information on the weather, recommended content and smart-home updates. Playing video

Activate your day at a glance, even when your TV’s off

Now Brief

Stay on top of your day even when your TV is off. Now Brief gives you quick access to useful widgets like Weather, Memos, SmartThings, Music, Tips and more. Customised to what you need most, it can wake up hands-free with voice activation or when you're near.*

*TV must be connected to a power source to use this feature. Support widgets vary by region. Not all languages, accents, dialects and expressions are recognised.

Your TV privacy. Secured.

Samsung Knox Security

Feel at ease with a multi-layered security solution which helps to shield your data. Even Home IoT devices connected to your Samsung TV are secured. Regular updates further fortify your TV, helping to protect it from harmful attacks.*

Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015.
Latest software update is required.

Next

Indicator 1

Indicator 2

Indicator 3

SmartThings

More about
SmartThings

Previous

A Galaxy smartphone displays Quick Remote mode, which is used to increase the volume of a nearby TV as it shows a scene of a woman playing guitar.

A Galaxy smartphone displays Quick Remote mode, which is used to increase the volume of a nearby TV as it shows a scene of a woman playing guitar. Playing video

Control your TV from your mobile phone

Quick Remote

Through your SmartThings mobile app you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote allowing you to change channels, adjust the volume, and much more right from your phone.*

* Push notifications for mobile remotes for TVs are available on (Mobile) Android OS 10.0 and higher versions with (TV) 2020 Samsung TVs and later models, and operates when the mobile device is near the TV.
* Samsung Smart TV feature access is available on (TV) 2024 Samsung TVs and later models with (Mobile) Android OS 10.0 and higher versions or iOS 15.0 and higher versions.

A dog barks in a living room as a Samsung TV sits turned off at the center of the space. The TV detects the sound through the Pet Care function and automatically turns on, playing a calming video of a dog at play.

A dog barks in a living room as a Samsung TV sits turned off at the center of the space. The TV detects the sound through the Pet Care function and automatically turns on, playing a calming video of a dog at play. Playing video

Stay connected to your pets while you're away

Pet Care

Use your TV as a pet-sitting assistant when you're not at home. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet's favourite content to calm them down.*

* Real time streaming on mobile is supported on (mobile) Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on (TV) 2025 Samsung TVs and later models. It only works when the TV is turned off.
* TV must be connected to a power source to use this feature. TV and mobile device must be connected to SmartThings to send and receive notifications.
* Camera is sold separately.

Seamless sharing across your Samsung devices

Storage Share

Seamlessly stream photos and videos stored on your Galaxy devices straight to your TV. With automatic detection of nearby devices, Storage Share makes it effortless to access and share content across your Samsung ecosystem.

*Each device must be registered with a single Samsung Account with Storage Share Settings On, Wi-Fi On, and Bluetooth On. Storage Share is supported in selected Galaxy phones/tablets released in 2023 or later with One UI 7.0 and above.

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night. Playing video

Monitor power consumption with intelligent analysis

AI Energy Mode

Monitor power consumption effortlessly with SmartThings. When you turn on AI Energy Mode, your TV detects surrounding light levels and learns your viewing behaviours to automatically adjust brightness when needed.*

*The SmartThings app is required to utilise AI Energy Mode. Energy consumption rate may vary according to regions, models, sizes, viewing conditions or types of content. Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy consumption level by turning on AI Energy Mode may appear lower than actual. AI Energy Mode does not support Game Mode, Intelligent Mode, Art Mode, Screen Mirroring, Ambient Mode or Retail Mode. Energy consumption may vary depending on content being displayed and surrounding brightness levels.

Transform your TV into a karaoke stage

Karaoke

Have fun with friends and family with the karaoke feature in Samsung Daily+. You can even connect your phone to use as a mic. No need for any separate equipment — your singing setup is already here.*

*Requires SmartThings app to be installed on mobile, connected via the same Wi Fi network as the TV set. Mobile mic is optimized only for Galaxy S23 or later models and iPhone 15 & above. You must download the Karaoke app from Tizen to use the Karaoke function.
* An additional paid subscription is required for this service after 6 months of free use. (Users can access 5 songs per day for free without a subscription.)

Next

Indicator 1

Indicator 2

Indicator 3

Indicator 4

Indicator 5

Sustainability

Designed to be accessible

Audio Subtitles

Audio Subtitles recognises subtitles and reads them aloud, improving the accessibility of your content. It doesn’t just enhance your entertainment but also makes it more inclusive, especially for viewers with different visual abilities.

show more

Relumino Mode

Enjoy a clearer view with Relumino Mode. This visual aid solution designed to emphasise edges and improve contrast and colour. It makes on-screen content easier to see for those with low vision, to pprovide a more accessible viewing experience.

show more

Previous Next

Indicator 1

• *Audio Subtitles can be supported only with an HDMI output from a set-top box or a video streaming service playing content that includes subtitles. Internet connection is required. Accuracy not guaranteed.”
• Relumino Mode works on sources provided through DTV and HDMI only. It does not work on other sources, (e.g. subscription platforms). Accuracy is not guaranteed. Viewing experience may vary according to types of content and format.” Image simulated for illustrative purposes only.”

Image simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice.
This page may include images or videos created using AI.