98" Crystal UHD U9000H 4K Samsung Vision AI Smart TV (2026)

98" Crystal UHD U9000H 4K Samsung Vision AI Smart TV (2026)

UA98U9000HWXXY

  • Samsung Vision AI Companion
  • Supersize Picture Enhancer
  • Motion Xcelerator 144Hz

Choose size

  • Ask your companion. Samsung Vision AI is here.
    Samsung Vision AI Companion
  • AI-powered image for your super large screen
    Supersize Picture Enhancer
  • Intelligently enhanced colour expression
    Colour Booster Pro
  • Get smooth motion for games up to 144Hz
    Motion Xcelerator 144Hz
20 Years Global No. 1TV Brand*

20 Years Global No. 1
TV Brand*

* Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

2019-2025 Roy Morgan Most Trusted Brand

2019-2025 Roy Morgan
Most Trusted Brand

“Samsung has top-tier products across many categories and are always striving for excellence.”

2025 Finder Award

2025
Finder Award

Highly commended in the Recommended Brand, Love Brand & Trust Brand categories

The answer to your dynamic moments

Samsung U9000H TV in a clean, white room displaying a vibrant, abstract flow of red and pink hues. Samsung Vision AI logo. Samsung U9000H TV in a clean, white room displaying a vibrant, abstract flow of red and pink hues. Samsung Vision AI logo.

Key features at a glance

Ask your companion. Samsung Vision AI is here.

Samsung Vision AI Companion

Getting help from Samsung Vision AI Companion has never been easier —whether it’s recommending what to wear based on trending clothing styles, or finding the perfect brunch spot nearby. Responses come instantly with related video/image options to choose from, making your discovery richer and more personalised than any other AI assistant on your TV.

Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed.
Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised.
Availability of features may vary, depending on the source content and privacy settings. Requires internet connection.
Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

More about
Samsung Vision AI

Enjoy the match your way with AI-enhanced viewing

AI Soccer Mode

Turn on AI-driven picture and sound tuning made for soccer. Vibrant colours, enhanced contrast, and clear commentary help you follow every pass and every moment with stadium-like intensity. With smart scene-by-scene optimisation, your TV automatically delivers a sharp, immersive match-day experience, so you stay locked into the game from kick-off to final whistle.*

Total control of voices and effects individually with one command

AI Sound Controller

AI Sound Controller analyses audio in real time and intelligently separates it into two layers: voice and sound effects. With a single on-screen adjustment or voice command, you can raise or lower an individual layer to suit what you’re watching or playing, helping to keep dialogue clear, reduce background noise, and deliver a more personalised listening experience.*

*Availability and performance will vary according to several factors including source content and application in use. Not all accents, dialects and expressions may be recognised by voice command.

Feel virtually every shade of colour as intended in powerful 4K

Crystal Processor 4K

Feel virtually every shade of colour as intended. Powerful 4K upscaling ensures you get up to 4K resolution for the content you love.*

Samsung NQ4 AI Gen2 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV. Samsung NQ4 AI Gen2 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV.
Samsung NQ4 AI Gen2 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV. Samsung NQ4 AI Gen2 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV.

Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

Compared to 2026 Neo QLED 4K (NQ4 AI Processor)

Picture Quality

AI-powered image for your super large screen

Supersize Picture Enhancer

Not all big screens are created equal. Detail can be lost as content is stretched across a larger screen. Our Supersize Picture Enhancer uses AI for brilliant upscaling, noise reduction, tailored sharpness and intelligent black enhancement to create optimal picture quality on your big screen.*

*Supersize Picture Enhancer is only available on 98' model. Picture quality may vary depending on the quality and resolution of source content and viewing conditions.

Intelligently enhanced colour expression

Colour Booster Pro

Colour Booster Pro leverages AI to make virtually every scene more vivid and dynamic. By optimising colour in real time, it brings images to life with rich tones and an immersive viewing experience, so everything you watch looks lifelike.

A Samsung TV displays a jungle scene. It looks a bit dull until several points are detected and then enhanced thanks to Color Booster Pro. The result is an amazingly vibrant picture with all the colors of the flowers and birds clearly standing out. A Samsung TV displays a jungle scene. It looks a bit dull until several points are detected and then enhanced thanks to Color Booster Pro. The result is an amazingly vibrant picture with all the colors of the flowers and birds clearly standing out.
A Samsung TV displays a jungle scene. It looks a bit dull until several points are detected and then enhanced thanks to Color Booster Pro. The result is an amazingly vibrant picture with all the colors of the flowers and birds clearly standing out. A Samsung TV displays a jungle scene. It looks a bit dull until several points are detected and then enhanced thanks to Color Booster Pro. The result is an amazingly vibrant picture with all the colors of the flowers and birds clearly standing out.

More about
Picture Quality

Richer colour and contrast, intelligently enhanced

HDR+

High Dynamic Range enhances the difference between the bright highlights and deep shadows, revealing a wide spectrum of colour and striking contrast. With HDR10+ support, scenes are optimised dynamically to bring out fine details and rich tones, so virtually every image looks more vivid.

Compared to U8000H
The range of HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.

Enjoy HDR-like picture quality with SDR content

Auto HDR Remastering

Automatically upscale your standard dynamic range (SDR) content into high dynamic range (HDR) quality by using AI algorithms to deliver brighter highlights, more vibrant colours and clearer details.*

* Compared to SDR content on 2025 Samsung TV models. Picture quality of upscaled content will vary depending on several factors such as the quality and resolution of source content. May not apply to PC connection and Game Mode.

Boost shows and movies to 4K resolution

4K AI Upscaling

Watch your favourite content in brilliant detail. Our AI processor can take content and enhance it up to 4K resolution with 20 AI neural networks — all while maintaining sharp and smooth picture quality.*

* Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

Picture settings optimised for your preferences

AI Customisation Mode

Immerse yourself in optimal picture settings tailored to your preferences. Powered by the NQ4 AI Gen2 Processor, your TV automatically recognises what you’re watching, whether it’s sports, movies, or everyday content, and helps fine-tune the picture accordingly for the best viewing experience.*

*Some streaming and VOD services may be limited in the use of this feature according to their policy.
*Viewing experience may vary according to types of content and format.

Keep up with the action

Real Depth Enhancer

Real Depth Enhancer replicates how human eyes process depth by increasing foreground contrast on your TV.*

* Picture quality will vary depending on quality and resolution of source content.

Gaming Experience

Get smooth motion for games up to 144Hz

Motion Xcelerator 144Hz

Level up your gaming experience with exceptional motion enhancements up to 144Hz VRR. Providing crisp visuals at high speeds, unlock peak performance in every round.* HDMI 2.1 compatibility provides access to ultra-high bandwidth for compatible devices, helping you keep ahead of the competition.*

* Requires compatible gaming PC supporting 4K resolution and 144Hz Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.

Easily discover and access all your games from one screen

Gaming Hub

Save time and speed up the game selection process.* Stream over 100 blockbuster games with Xbox Game Pass or access other cloud gaming services – no downloads and console required.** Plus, find your console gaming and standalone apps like YouTube, Spotify, Twitch & Discord all in one place.*

* A controller may be required depending on the specific game being played on the Gaming Hub.
Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account.
** Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

More about
Gaming Experience

Optimise your gaming experience

Game Bar

Easily take control and quickly access and navigate settings that can take your game to the next level from the Game Bar.*

* Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games supporting ultrawide screens. Screen resolution change from external device may be required. Some game titles may not support this feature. Game Bar's Zoom-in mode is not supported in some refresh rates. Game Bar UI is subject to change without prior notice.

Tear free, stutter free, low latency HDR gaming

FreeSync Premium

Built on AMD FreeSync™ core technology to help reduce stutter and screen tearing, FreeSync Premium provides an immersive HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.*

* AMD FreeSync™ requires a compatible gaming PC with a FreeSync-compatible AMD graphics card or APU. Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

Sound

Sound that adjusts to your surroundings & content

Adaptive Sound+

Experience sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV's AI processor recognises different sounds and optimises them based on characteristics of both the room and audio content, before ultimately refining them with audio remastering technology.*

* Performance may vary depending on installation environment and surroundings.

Catch every word with minimal distractions

Active Voice Amplifier

Enjoy clear dialogue, no matter what's going on. Our AI technology enhances voice clarity by analysing ambient noise and background sounds from your content.*

* Performance may vary depending on installation environment and surroundings.

Virtual sound that tracks the action

Object Tracking Sound Lite

Create a surround sound experience with virtual top-channel audio that follows the action so that you can be immersed in the audio.*

* The quality of sound effects may vary depending on the source content, installation and environmental characteristics.

Synchronised sound from your TV and Soundbar*

Q-Symphony

Immerse yourself in sound from both your Samsung TV and Soundbar* orchestrated in harmony. Q-Symphony allows the speakers in your TV and compatible Samsung Soundbar to work simultaneously for a true surround sound effect without muting the TV speakers.

*Check for Q-Symphony compatibility on soundbar product specifications. Soundbar sold separately.

One UI Tizen

Personalise your screen experience

One UI Tizen

Explore endless entertainment with your favourite apps in one place. With automated content curation you can spend less time searching and more time streaming the movies, games and shows you love.* Your experience is also secured by Samsung Knox across SmartThings devices. Plus, One UI Tizen will support Tizen OS upgrades for the next 7 years.*

* Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice.
Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. Kayo & BINGE not available for use in Very Remote regions of Australia.
*Tizen OS upgrades will be provided for 7 years, starting from release year 2025.

Enjoy 7 years of new TV experiences

* Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice.
Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. Kayo & BINGE not available for use in Very Remote regions of Australia.
*Tizen OS upgrades will be provided for 7 years, starting from release year 2025.

TV Channels. For Free.

Samsung TV Plus

No need to pay for another subscription, enjoy free live streaming TV with Samsung TV Plus.* Choose from a variety of channels offering news, sports, entertainment and more. All you need is an Internet connection.

* Ad-supported streaming service with content subject to change without notice.

* Ad-supported streaming service with content subject to change without notice.

More about
One UI Tizen

Activate your day at a glance, even when your TV’s off

Now Brief

Stay on top of your day even when your TV is off. Now Brief gives you quick access to useful widgets like Weather, Memos, SmartThings, Music, Tips and more. Customised to what you need most, it can wake up hands-free with voice activation or when you're near.*

*TV must be connected to a power source to use this feature. Support widgets vary by region. Not all languages, accents, dialects and expressions are recognised.

Your TV privacy. Secured.

Samsung Knox Security

Feel at ease with a multi-layered security solution which helps to shield your data. Even Home IoT devices connected to your Samsung TV are secured. Regular updates further fortify your TV, helping to protect it from harmful attacks.*

Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required.

SmartThings

Connect and manage your smart home devices, all from your TV

SmartThings

Control your compatible Samsung and third-party devices through your Samsung smart TV. Monitor your electricity usage, control your lighting, be notified when your washing is finished, or view your home cameras from your couch. Designed to make your life easier, more secure, and more connected.*

A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo. A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo.
A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo. A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo.

* Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit www.samsung.com/au/apps/smartthings/ for a list of current compatible devices.

More about
SmartThings

Control your TV from your mobile phone

Quick Remote

Through your SmartThings mobile app you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote allowing you to change channels, adjust the volume, and much more right from your phone.*

* Push notifications for mobile remotes for TVs are available on
(Mobile) Android OS 10.0 and higher versions with (TV) 2020 Samsung TVs and later models, and operates when the mobile device is near the TV.
* Samsung Smart TV feature access is available on (TV) 2024 Samsung TVs and later models with (Mobile) Android OS 10.0 and higher versions or iOS 15.0 and higher versions.

Stay connected to your pets while you're away

Pet Care

Use your TV as a pet-sitting assistant when you're not at home. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet's favourite content to calm them down.*

* Real time streaming on mobile is supported on (mobile) Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on (TV) 2025 Samsung TVs and later models. It only works when the TV is turned off.
* TV must be connected to a power source to use this feature. TV and mobile device must be connected to SmartThings to send and receive notifications.
* Camera is sold separately.

Seamless sharing across your Samsung devices

Storage Share

Seamlessly stream photos and videos stored on your Galaxy devices straight to your TV. With automatic detection of nearby devices, Storage Share makes it effortless to access and share content across your Samsung ecosystem.

*Each device must be registered with a single Samsung Account with Storage Share Settings On, Wi-Fi On, and Bluetooth On. Storage Share is supported in selected Galaxy phones/tablets released in 2023 or later with One UI 7.0 and above.

Monitor power consumption with intelligent analysis

AI Energy Mode

Monitor power consumption effortlessly with SmartThings. When you turn on AI Energy Mode, your TV detects surrounding light levels and learns your viewing behaviours to automatically adjust brightness when needed.*

*The SmartThings app is required to utilise AI Energy Mode. Energy consumption rate may vary according to regions, models, sizes, viewing conditions or types of content. Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy consumption level by turning on AI Energy Mode may appear lower than actual. AI Energy Mode does not support Game Mode, Intelligent Mode, Art Mode, Screen Mirroring, Ambient Mode or Retail Mode. Energy consumption may vary depending on content being displayed and surrounding brightness levels.

Transform your TV into a karaoke stage

Karaoke

Have fun with friends and family with the karaoke feature in Samsung Daily+. You can even connect your phone to use as a mic. No need for any separate equipment — your singing setup is already here.*

*Requires SmartThings app to be installed on mobile, connected via the same Wi-Fi network as the TV set. Mobile mic is optimised only for Galaxy S23 or later models and iPhone 15 & above. You must download the Karaoke app from Tizen to use the Karaoke function.
* An additional paid subscription is required for this service after 6 months of free use. (Users can access 5 songs per day for free without a subscription.)

Design

Stylish slim design for your space

Slim Look Design

Slim Look Design blends seamlessly into existing décor and upgrades your space.

alt text alt text

Sustainability

Designed to be accessible

Audio Subtitles

Audio Subtitles recognises subtitles and reads them aloud, improving the accessibility of your content. It doesn’t just enhance your entertainment but also makes it more inclusive, especially for viewers with different visual abilities.

A family watches TV in a living room. The caption of a subtitle being read out loud automatically with Audio Subtitles is shown. I hold the keys to realms beyond your imagination. Tell me, why have you come? A family watches TV in a living room. The caption of a subtitle being read out loud automatically with Audio Subtitles is shown. I hold the keys to realms beyond your imagination. Tell me, why have you come?

Relumino Mode

Enjoy a clearer view with Relumino Mode. This visual aid solution is designed to emphasise edges and improve contrast and colour. It makes on-screen content easier to see for those with low vision, to provide a more accessible viewing experience.

A TV with its screen divided into two sides. A blurry image of a gazelle on the side labeled "Relumino Mode OFF" is enhanced into a clear image on the side labeled "Relumino Mode ON." A TV with its screen divided into two sides. A blurry image of a gazelle on the side labeled "Relumino Mode OFF" is enhanced into a clear image on the side labeled "Relumino Mode ON."
  • *Audio Subtitles can be supported only with an HDMI output from a set-top box or a video streaming service playing content that includes subtitles. Internet connection is required. Accuracy not guaranteed.”
  • Relumino Mode works on sources provided through DTV and HDMI only. It does not work on other sources, (e.g. subscription platforms). Accuracy is not guaranteed. Viewing experience may vary according to types of content and format.” Image simulated for illustrative purposes only.”
Image simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice.
This page may include images or videos created using AI.

Specifications

Download
  • Product Category LED
  • Display 98"
View more
Hide All Specs

Support

Find answers to your questions about the product

Product Support See More Content
User manual & Downloads
  • Installation Guide
    ENGLISH
    Download
  • Remote control
    ENGLISH
    Download
  • Simple User Guide
    ENGLISH
    Download
  • Statement of Compliance
    ENGLISH
    Download
See More Content

FAQ

  • au
  • UA98U9000HWXXY
  • {"reviewsEnabled":true,"reevooEnabled":false,"bazaarVoiceEnabled":false,"priceDisplayEnabled":true,"wtbCtaBtnEnabled":false,"offerCheckEnabled":false,"calculateFinancingEnabled":false,"twoCtaBtnEnabled":false,"pfPdUrlAnchorCheckEnabled":false,"cartUrl":"/au/cart","slingSettingsService":{"logger":{"name":"org.apache.sling.settings.impl.SlingSettingsServiceImpl"},"slingId":"6600d4f6-a175-48b3-8598-63d6c3d36216","slingHome":"/aem/publish/crx-quickstart","slingHomeUrl":"file:/aem/publish/crx-quickstart/","runModes":["prod","s7connect","crx3","nosamplecontent","publish","live","crx3tar"],"slingProps":{}},"tenantId":"aus","ceTradeUpStep":"product,condition,discount","isEnableSite":true,"isShopOfferUseSite":false,"isHybrisSite":true,"isHybrisIntegrationSite":false,"isHybrisNewSite":false,"isGpv2site":false,"isShopSite":true,"isTaskOnlySite":false,"siteCode":"au","shopIntegrationFlag":"Hybris","searchPlaceholder":"Galaxy Z Fold7","searchPlaceholderEpp":"Galaxy Note10","hreflang":"en-AU","languageCode":"en","jcrLanguage":"en_AU","countryCode":"AU","countryLocalName":"Australia","samsungBrandLocalName":"Samsung","titleOption":"B","facebookYn":"Y","googleYn":"N","twitterYn":"Y","twitterAccount":"@SamsungAU","timeformat":"MMM dd. yyyy","priceCurrency":"AUD","timeZoneCheck":"Y","cookieManageCtaYn":"N"}
  • UA65U8000HWXXY,UA65U8500FWXXY,UA85U8000FWXXY,UA98DU9000WXXY,UA65BU8000WXXY
  • /au/common/review/
  • true

{{family.currentModel.displayName}}

{{family.currentModel.modelCode}}

Colour : {{chip.displayName}}
Product Fiche
PRODUCT INFORMATION SHEET {{model.energyLabel.grade}}
{{model.prices.currentPriceDisplay}}
From {{model.prices.monthlyPrice}}/mo for {{model.prices.months}} mos
or {{model.prices.currentPriceDisplay}}
Price without VAT: {{model.prices.vatFreePriceFormatted}}

Price with discount: {{model.prices.currentPriceDisplay}}

Price before: {{model.prices.priceDisplay}}

{{model.prices.priceDisplay}} {{model.prices.savePrice}}

  • {{summary.title}}

    {{summary.value}}{{summary.unit}}

  • {{summary.title}}

Compare the models

Compare with similar items

Recently Viewed