What is Samsung's Direct Cool Refrigerator?

You can experience the ultimate blend of performance and technology with Samsung Cool Ultima. Direct Cool Refrigerators are the most basic types where cooling within the fridge compartment is done without any fanning. The cooling is rather done by a natural convection where one part may become cooler than another area inside the compartment.  

Below mentioned are some of the advantages of using Direct Cool Refrigerator :

● Direct cool refrigerators are more energy efficient.

● Direct cool refrigerators use natural convection, resulting in instant cooling capabilities.