Under the grand ceilings of Belgrade’s historic Balkan Cinema, where cinematic nostalgia meets urban sophistication, Harper’s Bazaar Serbia curated a moment to remember. On May 13th, the renowned fashion magazine hosted Harper’s Bazaar at Work — a signature event celebrating highly successful and influential women from all industries shaping the future of business, creativity, and culture. This year, the conversation took a bold step into the future, powered by a visionary partnership with Samsung Adriatic (SEAD) and its cutting-edge Galaxy devices and technologies.

As guests entered the venue, they were welcomed into a curated Samsung Experience Zone, where the future was on full display. A collection of Samsung’s most innovative devices — including the Galaxy S25 Ultra, Fold6, Flip6, A56 5G, Galaxy Watch Ultra, and Buds3 Pro — invited guests to explore, interact, and envision how technology fits into their busy, stylish lives. Two elegant mirrors, flanked by knowledgeable brand promoters, added an experiential touch that made the space both functional and fashionable.

Gemini Takes the Stage

But the most powerful moment came when Gemini was brought to life live on stage. More than just a demo, Gemini became a real-time co-pilot in the panel discussions — supporting moderators, answering questions, and showcasing how AI can enhance communication, productivity, and creativity. This wasn’t a tech pitch; it was a relatable, empowering demonstration of how AI is already changing the game for modern women balancing ambition with everyday life.

From searching for insights on demand to drafting on-the-go communications, Gemini offered a glimpse into a smarter, smoother workday — one panelists and attendees could imagine using themselves.

Stories That Matter

Panel discussions brought a spectrum of topics to life — from launching a business with courage and resilience, to redefining the female brand with authenticity and influence. Leaders from healthcare, fashion, and media industries shared their journeys and wisdom, creating a mosaic of insight and inspiration. It was a celebration of bold voices — and Samsung was there to amplify them.

Captured by Galaxy

True to the theme of innovation, the entire event was captured using the Galaxy S25 Ultra, demonstrating the device’s cinematic capabilities. With the hashtag #FilmedWithGalaxyS25Ultra, Samsung ensured the story would live on far beyond the room — through social reels, teaser clips, and a polished after-event video to be featured on Harper’s Bazaar Serbia’s website, which reaches 90,000 monthly visitors, and across their Instagram platform (65k followers).

Guests` impressions were highly positive:

„The way Gemini was used during the conference impressed me and clearly showcased the capabilities it offers. “–  Ljubica, 45

„It’s incredible how much information can be accessed with the help of Gemini; I’m truly amazed.” – Strahinja, 30

„The photos taken with the Ultra are incredible, as is the sharpness of the camera.“–  Sandra, 33

„What really caught my eye were the Circle to Search and Audio Eraser features, which enhance productivity and the creative process.“–  Srđan, 40

„I really like the design of the phone, and the ease of holding it is very important to me. With this new series, my expectations have been met.“– Ksenija, 40

 „I find the new features very interesting as they can improve my daily business operations and shorten my internet searches.“ – Dimitra, 27

A Lasting Presence

The presence of Samsung extended beyond the event itself. With a dedicated full-page ad in the upcoming print issue (10,000 copies) and a PR feature article in the digital Harper’s Bazaar at Work section, the partnership told a consistent story: technology is not just a tool — it’s a trusted companion in the modern woman’s journey.