Choose your location and language.
International News

Samsung and Lazada expands Super Brand Day partnership to reach six countries

Sep 24. 2019

Singapore, Malaysia and Philippines join in the one-day shopping event

Singapore, 24 September 2019 – Samsung Electronics Southeast Asia and Oceania and Lazada, Southeast Asia’s most popular e-commerce portal, brings twice the deals at this year’s 24-hour Super Brand Day shopping event. Shoppers in Singapore, Malaysia and the Philippines will be able to join their friends in Indonesia, Thailand and Vietnam to experience the fun and deals this year starting from midnight on 27 September.


Building on the growing ‘shoppertainment’ trend, Samsung is partnering with Lazada to co-host a series of digital activations during this year’s event to entice and wow shoppers with exclusive products and experiences. This includes the creation of Space by Samsung, a bespoke invitation-only venue for content creators to get to know Samsung products. Online influencers will be able to film unboxings and product demos as well as share with fans their insights and experiences of Samsung devices.


"Samsung is excited to continue our partnership with Lazada to bring the 2019 edition of the Samsung x Lazada Super Brand Day to consumers," said Grace Yi, Regional Head of Online Business, Samsung Electronics, Southeast Asia and Oceania. "At Samsung, we are continuously looking to engage and serve our customers to deliver the best customer experience in all that we do. We believe this Super Brand Day will help showcase our products to our customers in a more fun and personal manner, together with great deals!"


Other key activities include SG Landmark Art Challenge where influencers will pit their creativity through a drawing contest of the world’s tallest indoor waterfall at Jewel Changi Airport on the Samsung Tab S6Bokeh Challenge using S10+ to feature 3D depth photography at Gardens by the Bay and a Food Porn Challenge using Note 10, and more.


In addition, customers in Indonesia, Philippines, Vietnam and Thailand can exclusively get their hands on the Samsung Galaxy M30, a mobile device with a 6.4" AMOLED, triple rear camera and an incredible 5000mAh fast-charging battery. The one-day only shopping event will showcase the entire suite of Samsung products including mobilesmart watchesdigital appliances and visual displays to Lazada customers at highly competitive prices.


With over 350 million people now online in Southeast Asia, and US $23 billion spent online in 2018 —double 2017’s figure — ecommerce is growing at an unprecedented rate1. Consumer patterns continue to evolve and the Lazada x Samsung Super Brand Day directly taps into the rising demand for greater convenience, enhance connectivity, and frictionless shopping experiences as they navigate their active lifestyles.


Lazada Group Co-President Jing Yin said: "Our ongoing collaboration with Samsung is testament to the trusted role Lazada plays in helping brands innovate and elevate the customer experience beyond transactions. We are pleased that Samsung continues to leverage Lazada to meet the needs of a fast growing and technology hungry regional audience looking for smart solutions to improve their lives."


Product and deal highlights for shoppers in Singapore include2:


✓ Storewide discounts3


✓ Gift with purchase


✓ Flash sales for popular Samsung products


For more information on Super Brand Day, visit and its social media pages. 






About Samsung Electronics Co., Ltd. 


Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI and LED solutions. For the latest news, please visit the Samsung Newsroom at


About Lazada Group 


Launched in 2012, Lazada is the number-one online shopping and selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. With 300 million SKUs available, Lazada offers the widest range of products in categories from beauty, fashion, and consumer electronics to household goods, toys, sports equipment and groceries. Focused on delivering an excellent customer experience, it offers comprehensive customer care and hassle-free returns through its own first and last mile delivery arm supported by approximately 100 logistics partners. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE: BABA).

1 2018 Google-Temasek Internet Economy Report


2 Limited quantities, while stocks last.


3 Discounts can be in the form of collectible vouchers or voucher codes, which can be applied at checkout.