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TV When It’s On, Art When It’s Off: Samsung Brings QLED Technology to The Frame in 2019

Sep 23. 2019

Singapore, 23 September 2019 – Samsung Electronics Singapore today announced the evolution of its award-winning lifestyle TV, The Frame. Now featuring pristine QLED picture quality and over 1,000 works of art to choose from in the Samsung Art Store1 – the world’s largest art platform for TV – The Frame represents a harmonious balance between form and function.


With interchangeable bezels2 and other dynamic customisation options, The Frame offers more ways than ever to customise the look and feel of a room. The Frame goes beyond the traditional concept of a TV to become a functional piece of home décor that elevates the design of any living space.


"The Frame isn’t just a beautiful TV, it’s a beautiful piece of art that blends into any room," said Steven Koh, Director, Consumer Electronics Business, Samsung Electronics Singapore. "We are excited to bring stellar QLED picture quality to The Frame in order to give consumers a premium experience whether they are using it to enjoy entertainment or to enhance the aesthetic of their home.


About The Frame 2019


When it’s not being used to enjoy TV or movies, The Frame’s Art Mode displays digital pieces of artwork, to transform an everyday living space into a dynamic gallery space. Just like how a framed picture looks different depending on time of day, The Frame’s Brightness Sensor3 adjusts the screen settings based on the ambient light in the room.


This year, The Frame also features the brilliant picture quality of QLED with deeper contrasts, deeper and darker blacks and 100% real colour4. Equipped with Bixby5, Samsung’s AI-powered voice control platform, users can use voice commands to search their favourite shows and streaming platforms, and control compatible smart lights, soundbars, cameras, door locks and more via the SmartThings6 Dashboard on the TV.


Aside from the 20 exclusive artwork selections that come pre-loaded on The Frame in 2019, Samsung Art Store’s wide range of artworks include pieces by prestigious artists, galleries and museums from all over the world. Users are transported to the Vincent Van Gogh Museum in Amsterdam, the Uffizi Gallery in Florence, and more, through artwork that suit their personal tastes and enhance their home décor. Samsung will continue to expand its partnerships with artists and museums to give users even more options to design the living space of their dreams.

The Frame seamlessly blends in with home décor. When mounted, it hangs flush against the wall thanks to Samsung’s proprietary No Gap Wall-Mount7. The Frame offers four customisable magnetic bezel2 options – black, white, beige and brown – so that users can easily swap bezel colours to complement the colour of the room. And the One Invisible Connection8, a single slim and translucent cable that transmits both power and AV data to the TV, eliminates the clutter of cords beneath the TV and the need to place the TV near data or power outlets. The Frame comes with a No Gap Wall-Mount, One Invisible Connection and One Connect Box as in-box accessories.


Local Pricing and Availability 


The Frame 2019 is now available on and at major consumer electronics stories at a recommended retail price of $3,599 (55") and $5,199 (65"). 


For more information, visit


About Samsung Electronics Co., Ltd.


Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at



1 Some art may require purchase or paid subscription with the Art Store. Art pieces in the Art Store are subject to change without prior notice. Internet connection and Wi-Fi network required. Data and usage charges may apply.


2 Each customisable bezel is sold separately.


Performance may vary depending on the ambient brightness level.


4 QLED TVs have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100% colour volume. 100% colour volume measured to DCI-P3 Standard.


5 Bixby service availability requires Samsung Account login and data connection. Service availability and available functions and features may vary by country, region, service provider and language. Not all accents, dialects and expressions recognized, and actual performance may vary depending on pronunciation, voice level and surrounding environment. Not all actions can be completed through voice control.


6 Each device must be connected to Wi-Fi® or other wireless network. Subject to device compatibility. For interoperability through SmartThings, all the devices should be registered with a single Samsung Account.


7 Measured from rear end of the TV, the gap may differ based on the installation and wall type. A small gap between the wall and TV may occur if wall is not 100% flat or is constructed off-angle to the floor or if TV is installed incorrectly.


8 The ‘One Invisible Connection’ refers to a single, transparent optical cable connected to the One Connect Box including the TV power integrating external device cables, but it does not refer to cables connected to other devices such as soundbar.