OLED stands for Organic Light Emitting Diode. This brings the best of many other technologies together in one TV.
Every pixel is an organic LED that independently displays richer and brighter images, creating a picture that is breath-takingly clear and bursting with rich color.
As every pixel is independent from the others, the TV can create a contrast ratio that's far greater than current LED TVs, with absolute blacks, pure whites and brilliant colors.
OLED TVs also have a more authentic colour palette than current LED technology allows.