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News

Behind The Screens 2026

Viewership fragmentation has become the norm, and this year's report sets out what media planners can do differently to reach the modern TV viewer.

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News

No.1 TV brand

Samsung marks 20 consecutive years as the world's No.1 TV brand.

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News

Bridging linear and streaming: Samsung Ads launch TotalView™

A powerful new solution that delivers a comprehensive view of total ad reach.

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A vibrant TV screen displays "TotalView from Samsung Ads" against a colorful abstract background. The room has a modern decor with vases and a lamp. A vibrant TV screen displays "TotalView from Samsung Ads" against a colorful abstract background. The room has a modern decor with vases and a lamp.

Case Study

From Clicks to chills

ITVx’s Immersive Carousel draws in viewers that spend 90 minutes longer in App!

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Samsung smart TV mounted above a wooden media console displaying the ITVX streaming interface with featured content, live TV, and entertainment apps in a bright modern living room. Samsung smart TV mounted above a wooden media console displaying the ITVX streaming interface with featured content, live TV, and entertainment apps in a bright modern living room.

News

Samsung Ads make home screen new front row for brands

New research shows 10% uplift in purchase intent among viewers of home screen ads, and even stronger impact when combined with ads on Samsung TV Plus.

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A modern TV displays a sleek user interface on a wooden stand. The screen shows a Zegna ad and streaming apps like Netflix and Disney+. A modern TV displays a sleek user interface on a wooden stand. The screen shows a Zegna ad and streaming apps like Netflix and Disney+.

Case Study

MINI takes the wheel on Samsung’s CTV home screen

Every viewing journey begins on the Smart TV home screen. It’s the moment viewers decide what to watch, and one of the most powerful opportunities for brands to be seen first.
For the launch of the all-electric MINI Aceman in Germany, Samsung Ads turned this everyday navigation moment into the campaign’s main stage.

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Logos of Samsung Ads and MINI side by side on a white background, separated by a vertical line. The tone is professional and collaborative. Logos of Samsung Ads and MINI side by side on a white background, separated by a vertical line. The tone is professional and collaborative.

News

Samsung Ads launches Immersive Carousel for high-impact storytelling on the home screen

The new Immersive Carousel ad unit lets advertisers run ads with up to five separate tiles on Samsung TV home screens, delivering instant on-screen visibility the moment the TV is turned on.

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A Smart TV interface displaying various app icons below a Volkswagen T-Roc car ad. The tone is modern and sleek, conveying a tech-savvy vibe. A Smart TV interface displaying various app icons below a Volkswagen T-Roc car ad. The tone is modern and sleek, conveying a tech-savvy vibe.

News

Home is where the audience is

By Alex Hole, SVP and General Manager, Samsung Europe and MENA.

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A man in a suit stands against a teal background. Text next to him reads, "Home is where the audience is" and "Alex Hole, Samsung Europe & EMEA." A man in a suit stands against a teal background. Text next to him reads, "Home is where the audience is" and "Alex Hole, Samsung Europe & EMEA."

News

Domino’s Slices Through CTV Ad Space with Interactive Gamebreaks Format

Lauren Barnett, head of UK sales at Samsung Ads, and Harry Packshaw, head of AV at Havas, talk about their recent Domino’s ad campaign.

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People seated in a living room watching a TV featuring an interactive advertising experience. sponsored by Domino's. People seated in a living room watching a TV featuring an interactive advertising experience. sponsored by Domino's.

Case Study

Samsung Ads reimagines CTV advertising with game-based ad format

Innovative ad format offers advertisers a new way to reach engaged audiences that delivers a 53% lift in unaided brand recall.

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Blue digital interface with gaming-inspired graphics and circular data visualizations. Blue digital interface with gaming-inspired graphics and circular data visualizations.

Insights

Smart TV Usage Trends - Germany

Smart TV has become an integral part of living rooms with app-based viewing dominating the TV experience. Our study, delivered in collaboration with WPP Media, delves deeper into current TV usage trends in Germany and key influences driving media consumption, whilst also examining advertising perception on Smart TVs.

Download the report
Young couple relaxing on a sofa, watching TV. The man holds a remote, and both are smiling. The background features a green, geometric design. Young couple relaxing on a sofa, watching TV. The man holds a remote, and both are smiling. The background features a green, geometric design.

News

Samsung Ads expands integration with Amazon DSP into Europe

Advertisers can now access premium Samsung TV Plus ad inventory programmatically via Amazon DSP across Europe.

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Logos for Samsung Ads and Amazon DSP are centered on a black background. A white line separates them, creating a professional and corporate tone. Logos for Samsung Ads and Amazon DSP are centered on a black background. A white line separates them, creating a professional and corporate tone.

Case Study

Unlocking triple-digit growth in app sign-ups and downloads for DAZN

Samsung Ads puts DAZN in the heart of content discovery with powerful home screen ad placements.

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Smart TV interface displaying apps like Netflix and YouTube, with Paris 2024 Olympics banner. Vibrant icons on a wood backdrop convey a tech-savvy mood. Smart TV interface displaying apps like Netflix and YouTube, with Paris 2024 Olympics banner. Vibrant icons on a wood backdrop convey a tech-savvy mood.

News

Q&A: Lauren Barnett discusses Samsung Ads’ Total TV strategy for 2026

Lauren shares her thoughts on why Samsung Ads is the go-to partner for both bold CTV innovation and crystal-clear outcomes in today's fragmented TV ecosystem.

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Smiling woman in black top against a blue and green background with text bubbles and labels: Interview, Q&A. Text reads, "Head of UK Sales, Samsung Ads." Smiling woman in black top against a blue and green background with text bubbles and labels: Interview, Q&A. Text reads, "Head of UK Sales, Samsung Ads."

Case Study

Making eBay top of mind - and top of basket

eBay utilises a combination of Samsung Ads' formats to unlock real, measurable brand results.

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Logos of "Samsung Ads" in black and "eBay" with colored letters are centered on a white background, separated by a thin vertical line. Logos of "Samsung Ads" in black and "eBay" with colored letters are centered on a white background, separated by a thin vertical line.

News

Samsung TV Plus Kicks Off 2026 with More Than 100 Million Monthly Active Users

Fuelled by marquee live events, interactive fan experiences, and industry-defining partnerships, Samsung's FAST service celebrates a landmark year of growth.

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Television screen displaying Sky News interface with news anchors, program schedule, and recent shows like Bundesliga and Mr. Bean. Sleek and informative. Television screen displaying Sky News interface with news anchors, program schedule, and recent shows like Bundesliga and Mr. Bean. Sleek and informative.

Case Study

Vodafone unlocks new audiences with Samsung TV Plus

Samsung Ads powers linear reach extension for Vodafone, reaching in-target heavy streamers and gamers.

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Logos of Samsung Ads and Vodafone side by side. Samsung Ads has a black text logo, and Vodafone features a red spiral symbol with text. Logos of Samsung Ads and Vodafone side by side. Samsung Ads has a black text logo, and Vodafone features a red spiral symbol with text.

Insights

Steer your auto brand into spotlight with Samsung Ads

One in four Samsung TV owners are looking to purchase a premium car as their next vehicle. Discover how you can engage hard-to-reach auto audiences.

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Smart TV interface featuring a snow-covered explorer wearing goggles. Apps like CNN, LEGO, and Netflix are displayed below in colorful icons. Smart TV interface featuring a snow-covered explorer wearing goggles. Apps like CNN, LEGO, and Netflix are displayed below in colorful icons.

Insights

Reach luxury shoppers on CTV

Samsung TV owners enjoy luxury brands and over half of them are high-income earners. Discover more about Samsung Ads' luxury shoppers.

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A modern living room with a large wall-mounted TV displaying a serene desert landscape. Below the TV is a sleek soundbar on a minimalist wooden shelf. A modern living room with a large wall-mounted TV displaying a serene desert landscape. Below the TV is a sleek soundbar on a minimalist wooden shelf.

News

Two screens, one scene: orchestrating the sync-up markets have been waiting for

Antonia Faulkner, Head of Corporate Communications and Ads Marketing, Analytics and Insights, EMEA shares her insights.

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A person holds a smartphone capturing colorful vertical bars on a red background. The collage-style image conveys a modern, dynamic feel. A person holds a smartphone capturing colorful vertical bars on a red background. The collage-style image conveys a modern, dynamic feel.

News

Samsung integrates mobile and CTV data to unlock cross-screen insights

Bridging the gap between mobile and CTV viewing habits will help advertisers gain a clearer picture of the fragmented TV ecosystem.

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A digital illustration featuring pink silhouettes of people surrounding a purple smartphone and a Samsung TV, symbolizing technology and connectivity. A digital illustration featuring pink silhouettes of people surrounding a purple smartphone and a Samsung TV, symbolizing technology and connectivity.

News

‘Tis the season to be seen: How the home screen brings audiences together

By Alex Hole, SVP and General Manager, Samsung Europe and MENA.

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A man 'Alex Hole' in a suit and glasses stands confidently in front of a glowing, blue neon puzzle-patterned background, conveying a sense of intelligence and modernity. A man 'Alex Hole' in a suit and glasses stands confidently in front of a glowing, blue neon puzzle-patterned background, conveying a sense of intelligence and modernity.

Insights that matter

Stay ahead with Samsung Ads’ invaluable insights on the latest viewership and advertising trends, powered by the industry's #1 TV viewing dataset.

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