SOLUTIONS - AUDIENCE INSIGHTS
A clearer view of your audience, powered by Samsung Ads
Understand what people watch and how they behave across TV and mobile so you can plan with confidence.
A complete view of your audience
Samsung Ads combines proprietary TV data, mobile signals, and trusted third-party partnerships to give you a more complete picture of your audience.
The strength of first and third-party data
Our proprietary data gives you a glass-level view of what happens on the TV screen, combined with mobile app usage and enriched through partnerships with providers like Experian, Fifty5Blue, Acxiom and more. This creates a unified view of audience behaviour, helping you understand who your audience is and how they watch and engage across screens.
Samsung Insights Planner
Plan more effectively with a total view of your audience. Built on Samsung’s glass-level TV data, Samsung Insights Planner helps you understand viewing behaviour and identify the right audiences - so you can make smarter planning decisions.
TotalView
Understand ad exposure across linear TV, streaming and Samsung environments. TotalView helps you identify where to invest to drive incremental reach in future campaigns.
Ready to boost your reach?
Share a bit more info below and a Samsung Ads expert will be in touch.
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