Purest picture in real conditions

A Key Visual for Q Picture page. An Image shows flowers of various colors such as red and green in Samsung’s New QLED TV look vivid and alive.

Over a billion colours and unrivalled intricate details. Powered by our Quantum dot technology. Now you see colour and detail as you do in the real world. It all starts here.


Over a billion shades of color

Q Colour

We took the simple process of turning light into colour, and made it something truly special with our ground-breaking Quantum dot technology. By adding light into the mixture, we made a billion colours possible with a colour volume of 100%.

A animated image of natural scenery to explain Q Color. As the color volume goes up from 70% to 100%, various colors look more vibrant and clear.

So, what is colour volume?

By definition, it’s an index of how well colours are reproduced in richness and accuracy. It’s like raising the volume on your stereo and getting full surround sound. With higher colour volume, you get a wider, more diverse range of colour. Samsung QLED TV gives it all: 100% colour volume.

A background image shows day to night in one image from left to right and shows color volume 100% graphics, representing Samsung QLED TV shows color volume 100% in day and night.

What does it matter?

People watch TV in all different environments, in bright rooms with the sunlight streaming through, or dark rooms with curtain drawn. But what if you could see colours as they are in real life, no matter what the conditions? That’s where 100% colour volume comes in. Great details in any light. That’s Samsung QLED TV.

It begins with
Quantum dots

Developed exclusively by Samsung, the world's first cadmium-free Quantum dots are the nano-sized particles that turn light into the brilliant billions colours you see on QLED TVs. Like diamonds, Quantum dots are inorganic. That means bright, vivid colours for many, many years to come.

The Samsung QLED TV is seen from the side. And  Quantum dots of various color flows out from TV screen. And the text “Quantum Dot” is overlaid on the dots.
As the time changes from day to night, the view of the Earth from space in the Samsung QLED TV remains crisp and clear.

At any time,
in any light

Q Contrast

Ever been unable to see what's happening on the screen? Sometimes there’s too much sunlight shining through. Sometimes, not enough to see the details. New 2018 QLED TVs put those annoyances in the past, with deeper and darker blacks that highlight every single detail. Now it doesn’t matter how much light there is in the room.

Infographics of key Q contrast technology : Ultra Black Elite and Direct Full Array Elite.

beyond the


Sometimes you can't see the shadow detail in dark scenes. Q HDR was created by combining Samsung expertise and HDR10+ technology to give you a wider range of brightness and contrast, bringing all the picture nuances to life.

A faint image of an astronaut in a spaceship with a white background becomes more clear and lifelike in the Samsung QLED TV.

A closer look at HDR 10+

With HDR 10+, images are individually processed by scene by scene for optimized visuals with dynamic tone mapping. That means you get rich colours, deep contrasts, and simply spectacular picture quality for every scene you watch. It allows you to see what the content producers intended for you to see.

A Thumbnail image for A HDR 10+ demo video, showing a car racer on the TV screen.

Long lifespan

Samsung QLED TVs are composed of inorganic materials that provide consistently bright and vivid image quality for years.

On the left is an OLED TV and on the right a QLED TV, both showing the same image of a spaceship. The HD logo on the left OLED TV looks blurred due to screen burn-in.

What is Screen Burn?
Screen burn is a permanent defect in areas of a TV display that can be caused by the effects of viewing the same image or scene for long periods of time.

Behind every spectacular
picture is an engine

Q Engine

Did you know there’s an engine in the new 2018 QLED TV? It’s one powerful innovation taking you on a breathtaking experience with over a billion shades of colour. Discover Q Engine, bringing you 100% of the colours you see in real life.

Image of the Q Engine, equipped in the Samsung QLED TV, lighting up as it starts to run.

Really get
into your game

Enter the brilliance of a virtual gaming world created by QLED TV. Dive into fast and dynamic games with low input lag, and marvel at the elevated gaming experience.

A scene from a FPS game. A solider is about to shooting gun to target. It looks real and dynamic.

Super BIG TV,
See the BIGGER Picture

QLED Big Screen TV takes on-screen entertainment to a whole new level of immersion with breathtaking cinematic experiences. See every scene come to life in front of your very eyes with vivid colours and immaculate details.

A motion that explains Samsung QLED’s big screen benefit. A scene is firstly shown in a small screen as a soccer player strikes a crucial goal during the game, barely see the crucial scene. TV screen expands to show a truly immersive viewing experience in a bigger screen.

* QLED TVs have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.
* QLED TV : Samsung QLED is Quantum dot based TV.
* The peak brightness may vary depending on the model and size of the TV.
* The certification may vary by model.
* What is Burn-in?
Burn-in is a permanent defect in areas of a TV display that can be caused by cumulative effects of displaying the same image or scene for long periods of time, sometimes even as little as one hour.
* Images are simulated and for illustration purposes only. The appearance and design specifications which is not affecting to product performance are subject to change without notice
* Please refer to the product detail page for each model.