Samsung Within / #TeamGalaxy

Behind the Lens with Director X

A closer look at Director X’s world of art, design and content creation.

Director x sitting on a couch with aura glow galaxy note10 using s pen

A trusted visionary for Drake, Rihanna, and Rosalia, Director X has worked quietly behind-the-scenes for some of the world’s top A-list celebrities.

Best known for raising the bar and redefining the expectations for today’s hottest music videos, Director X has made an extraordinary impact on the pop-culture scene. But what many don’t know is how the wunderkind – and new #TeamGalaxy member – always finds new creativity.

Finding new inspiration

As a director, X’s creativity has brought us the likes of Drake’s “Hotline Bling”; Rihanna’s “Work” and Rosalia’s “Con Altura”– some of the most visually distinctive music videos ever. The prolific creator seeks out new inspiration everywhere – once upon a time, he created mood boards out of print magazine clippings. Today, he uses Instagram to curate his own collection of images for personal inspiration.

To fuel new avenues for creative exploration, X also practices meditation to manage his stress levels and seek deeper reflection - this commitment to mindfulness, he says, contributes to both his creative mindset and his overall mental well-being.

“If you’ve got a great idea and push the limits of what you can do with it, you can really engage with people in a new kind of way,” he says. “This is the fun of being creative, you go and do it and experiment - you have some fun and you see what you got at the end.”

Director Justin Singer with Director X on set shooting video using galaxy note10plus in landscape mode attached to camera rig on a car.

Shooting for the stars

Growing up in Toronto, Julien Christian Lutz always had his eyes on creating something bigger and better. At 17 years old, he was taken under the wing of his icon, Hype Williams. During this internship, Julien hustled to become a core member of his production team. He wanted to learn everything he could, and didn’t let anyone tell him “no”:

“The best piece of advice I ever received was from Hype Williams: That voice inside that’s telling you, ‘you suck,’ don’t listen to it."

From there it was like an avalanche of creativity. X started working on music videos, art installations and eventually launched his production company, Popp Rok, where he now helps to foster next generation talent. Today he is a go-to partner for some of the biggest names in Hollywood.

Kat Webber and Director X sitting behind the scenes looking at videos on an aura glow galaxy note10 in landscape mode.

Capturing more

Travelling from Los Angeles to Toronto, and all around the world, X is constantly finding new ways to deliver industry-defying creative. “The industry has changed so much over the years in terms of how you create content. You used to rely on teams, cameras, lighting – and these are still critical – but with a good eye, you can also capture something beautiful right off your phone,” Lutz remarks. “The right technology opens a whole new door for creators. It’s why I love being part of #TeamGalaxy – it’s all about pushing boundaries.”

Director Justin Abernethy using galaxy note10plus upside down in portrait mode attached to motion control rig.
Rear view of aura glow galaxy note10plus in portrait mode.
Make epic videos

Capture professional quality videos using powerful pro-grade technology with the Galaxy Note10.

LEARN MORE
Rear view of aura glow galaxy note10plus in portrait mode.
Make epic videos

Capture professional quality videos using powerful pro-grade technology with the Galaxy Note10.

LEARN MORE

Empowering next generation talent

Even as one of the world’s most sought after directors, Julien makes it a priority to nurture up-and-coming artists and takes time out of his busy schedule to mentor the next generation of talent. Through Popp Rok, Director X works alongside emerging artists and directors, helping them push their creative limits.

“Every generation brings a new perspective, a new direction, and that fuels creativity,” Julien notes. “And that discovery process isn’t one-way. If we can’t learn, experience and create together, we leave so much unexplored – we have a shared responsibility to learn from each other.”

Most recently, X has challenged three up-and-coming directors to create their own music videos that leverage the power of an amazing camera that’s right in their pocket.

“This phone’s technology takes us one step further. It has a ton of features that have allowed our #PowerUp directors to capture something that they couldn’t have with traditional video gear,” he noted. “Different angles, shots, framing – you name it. Using a different tool is helping us make different art.”

“Different angles, shots, framing – you name it. Using a different tool is helping us make different art.”

Director X sitting in a circle with team of 3 directors looking at aura glow galaxy note10plus.
Go behind-the-scenes with Director X, one of the hottest music video directors out there, as he and 3 up and coming directors show how to direct a music video on the galaxy note10 plus

Watch our new series #PowerUp featuring Director X.

play making of liz lokre's music video "no doubt" with director x
Go behind-the-scenes with Director X, one of the hottest music video directors, as he and kat webber show how to direct a music video on the galaxy note10 plus under water

Episode 1

The Making of Liz Lokre's Music Video
"No Doubt" with Director X

play making of anders’ music video “my side of the bed” with director x
Go behind-the-scenes with Director X, one of the hottest music video directors, as he and justin abernethy show how to direct a music video on the galaxy note10 plus in portrait mode

Episode 2

The Making of Anders’ Music Video
“My side of the bed” with Director X

The Making of PLTO's Music Video “All or Nothing” with Director X
Go behind-the-scenes with Director X, one of the hottest music video directors, as he and justin singer show how to direct a music video on the galaxy note10 plus in landscpape mode

Episode 3

The Making of PLTO's Music Video
“All or Nothing” with Director X

Powering up

“Seeing the power of the Galaxy Note10+ has been amazing. We’re shining a light on next generation talent, using next generation tech,” he explained. “It’s going to be a good one. We’re making something amazing with this project.”

Director X’s Must-Have Tech

Front-facing view of a Galaxy Note10 with a blue S Pen leaning against its right side

Galaxy Note10

Front-facing view of galaxy watch active2 44mm in cloud silver with grey watch straps

Galaxy Watch Active2

Director x standing with aura glow galaxy note10plus in portrait mode

FEATURING

Director X

Creator and renown Music Video Director from Toronto, Canada.

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