Together for tomorrow - Samsung & the Olympics
We are proud partners of the biggest sports event in the world, the Olympics. As official partners of the Paris Olympics 2024 this summer, we have a huge amount of people involved in all the related projects. Curious about the event we asked a few questions to the Nordic PR team who worked on the project: Martin Nersing, Henriette B Sundin and got some answers from Louise Gustafsson.
So, how was Paris?
It was great! I went there with a group of Nordic media, and none of us could contain our excitement. The moment we arrived in Paris, you could feel the energy shift. I remember watching the bouldering competition for hours, and the adrenaline was non-stop. We were all really invested, cheering and shouting throughout the event. Experiencing Samsung’s significant role in the Olympics firsthand and gaining a deeper understanding of what it’s really about, is something I will carry with me.
What is your best memory from working with the Paris Olympics 2024?
It is difficult to truly grasp the scale and uniting power of the Olympics until you get there. It was incredible to witness live, especially knowing all the hard work and planning that went into making it happen.
Having seen the efforts from all colleagues to make this year’s event a success has been inspiring. The complexity that comes with the size of the event, bringing people together from all over the world, and working toward tight deadlines wouldn’t have been possible without everyone working together. Like in sports, the team effort is so much bigger than the individual parts. The passion, teamwork, and dedication we put into this is something we can look back on with pride.
