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Introducing the New Galaxy SmartTag+: The Smart Way To Find Lost Items

Apr 30. 2021

Visually and precisely locate misplaced possessions using AR technology

Light and impact design to attach to important belongings

The Galaxy SmartTag+ is available on May 14

Hong Kong – April 29, 2021 - Samsung Electronics H.K. Company, Limited today announced the official launch of Galaxy SmartTag+, available starting from May 14. Galaxy SmartTag+ is equipped with both Bluetooth Low Energy (BLE) and ultra-wideband (UWB) technology so that it can pinpoint the location with greater accuracy[1]. It also adds augmented reality (AR) technology to visually guide users towards where the missing item is located using smartphones’ camera[2]. According to a study on memory and retention[3], human’s memory will decrease by 42% after 20 minutes, and this further decreases over time. That means that most people are likely to forget where they placed an item, even if it was placed just a few minutes earlier. It was this revelation that inspired Samsung to launch Galaxy SmartTag+ to help users track every important item more accurately.

Easily find your misplaced items

Galaxy SmartTag+, the newest iteration of Samsung’s Galaxy SmartTag, can be attached to everyday items, like a backpack or keychain, so they can be precisely and easily located through the SmartThings Find service on users’ Galaxy device[4]. When the lost item is nearby, just tap the ring button on the phone and follow the ringtone to find out the lost item easily[4]. Vice versa, press the SmartTag+ twice to play the ringtone and find the phone. The SmartTag can be set up with an intelligent reminder. When turned on, users will receive the notification once a tagged SmartTag is reconnected.

Locate your belongings visually with new AR Finder technology

Because Galaxy SmartTag+ is both BLE- and UWB-enabled, users can now use AR technology to find their missing item[5]. The AR Finder guides people with an easy-to-follow interface on a UWB-equipped smartphone, such as Galaxy S21+ or S21 Ultra, which shows how far away users are from their Galaxy SmartTag+ and points in its direction. And once being closer to the tag’s location, users can choose to have it produce a loud ring so that even if it’s slipped under the sofa, there is no trouble finding it.

Pinpoint your tag’s location, even when it’s far away

The Galaxy SmartTag+ can also leverage SmartThings Find’s powerful detection capabilities, allowing users to locate tagged items on a map, even if it’s misplaced somewhere very far from users’ location. That’s because the tags use BLE connectivity and the power of the Galaxy device network. SmartThings Find users can choose to opt in via the SmartThings app and enable their Galaxy smartphone or tablet to help others find their own lost tags or devices. Once a user report the tag as missing in SmartThings Find, any nearby Galaxy device that has opted in will alert the SmartThings server about its location and the user will receive a notification. All data in SmartThings Find is encrypted and protected, so the tag’s location isn’t revealed to anyone but the owner.

Remotely control IoT smart devices with the click of a button

On top of that, Galaxy SmartTag+ and SmartTag are helpful for more than just locating lost possessions. Forgot to turn off the bedside lamp but you’ve already left the house? Rather than running back home, users can use the SmartTag+ or SmartTag to turn off the light remotely[6]. Through the SmartThings app, people can choose different functions they would like the tag to complete when they press or hold down the tag button.

Availability and Suggested Retail Price

Samsung Galaxy SmartTag+ and SmartTag are available at Samsung Online Shop, Samsung Experience Store, authorized resellers and distributors’ physical and online stores, with the suggested retail price:



Available Date

Suggested Retail Price

Galaxy SmartTag+ (1 pack)

Black / Denim Blue

May 14, 2021


Galaxy SmartTag (1 pack)

Black / Oatmeal

Now available


Galaxy SmartTag (2 pack)

Black, Oatmeal

Now available


Galaxy SmartTag (4 pack)

Black / Pink, Mint, Oatmeal, Black

Now available


* Products will be available at Samsung Online Shop (

** All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

For more product information, please visit or contact the Samsung customer service hotline at (+852) 3698-4698.

[1] Compared to Galaxy SmartTag with only BLE technology.

[2] Within AR Finder feature of the SmartThings Find service, provided in the SmartThings app.

[3] Based on the study The Ebbinghaus Forgetting Curve’ by Hermann Ebbinghaus, a German psychologist

[4] Bluetooth range is up to 120m without obstruction. Requires initial setup on a Samsung Galaxy device running Android 8.0 or higher & RAM of 2.0GB or above and opt-in for location tracking through the SmartThings Find service of the SmartThings app.

[5] Available on Galaxy devices with UWB technology, including the Galaxy Note20 Ultra, Galaxy S21+, Galaxy S21 Ultra and Galaxy Z Fold2.

[6] Must be within Bluetooth range of Galaxy phone.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at