SAMSUNG PRIVACY POLICY FOR PERSONALIZED MARKETING COMMUNICATION

GENERAL

Last uppdated: 14 February 2020

SCOPE

Samsung Electronics Nordic AB (Torshamnsgatan 48, PO Box 1235, 164 40 Kista, Sweden, Reg. No. 556445-4345, “Samsung ”, “we ”, “us ”, “our ”) knows how important privacy is to our customers, and we strive to be clear about how we collect, use, disclose, transfer and store your personal data.

This privacy policy for personalized marketing communication (“Privacy Policy ”) applies to our marketing communication with you when you consented to receive marketing information from Samsung Electronics Co., Ltd. and Samsung Electronics (UK) Limited. We process information we have about you and your online behavior in order to customize the marketing communication . We (Samsung Electronics Nordics AB) are the data controller for this processing of your personal data for the purpose of personalizing the marketing information that we deliver to you. This Privacy Policy should be read together with our privacy policy for Samsung Account https://account.samsung.com/membership/pp/, for Samsung eStore http://www.samsung.com/se/estore/privacy-policy, and the Samsung Cookie Policy https://www.samsung.com/se/info/privacy/cookie-policy, as they may also be applicable depending on what services you use.

To read more about how Samsung Electronics Co., Ltd. and Samsung Electronics (UK) Limited collect, use, disclose, transfer and store personal data, please visit the Samsung Global Privacy Policy here in Swedish http://www.samsung.com/se/info/privacy.

UPDATES

It is important that you check back often for updates to this Privacy Policy. If we update this Privacy Policy we will let you know in advance about changes we consider to be material by placing a notice or by emailing you, where appropriate. The most current version of this Privacy Policy will always be available here https://www.samsung.com/se/info/privacy/personalized-marketing. You can check the “last updated” date posted at the top to see when this Privacy Policy was last updated.

1. What information we use

When you have consented to receive marketing information from Samsung Electronics Co., Ltd. and Samsung Electronics (UK) Limited, which those entities are controllers for, we (Samsung Electronics Nordic) also process information about you based on what type of services you use.

If you are using Samsung Account, we collect information about you (such as your name,email address, phone number, address and registered devices), technical data about your devices and how you use them (such as IMEI- or serial number and other unique identifiers, information about your phone provider, access logs, status information of your devices, geographic location, IP address, cookies etc.) and information from 3rd party applications, services or programs (such as 3rd parties’ cookies from Google Analytics etc.). For more details about what information we collect when using Samsung Account, please see section 1 “Vilken information samlar vi in?” in privacy policy for Samsung Account here https://account.samsung.com/membership/pp.

If you are using Samsung eStore (including any optional services), such as when you purchased a Samsung device through the Samsung eStore, we collect information about you and your order (such as name, email address, phone number, home address, purchased product and services, order no., etc.) and technical data (such as IP address and cookies about placed orders etc.). For more details about what information we collect when using eStore, please see section 2 “What information we collect and how we use the information (purposes and legal bases)” in Samsung eStore Privacy Policy here http://www.samsung.com/se/estore/privacy-policy.

If you have consented to place cookie on your devices, we collect information about through essential cookies (such as information about items you placed in the shoping basket etc.), performance cookies (such as information that enable us to analyse the performance and design of our website and detect errors, information that you have visited our website before etc.), functional cookies (such as information about your chosen preferences for displayed information on our website etc.) and advertising cookies (such as information about products which you have browsed or ordered on our website etc.). For more details about what information we collect when you have consented to place cookies, please see Samsung Cookie Policy here https://www.samsung.com/se/info/privacy/cookie-policy/.

2. How we use your information

If you have consented to receive marketing information from Samsung entities, we use the above-mentioned information about you for the following purposes:

• To improve the quality of our digital marketing through customization of the marketing communication send to you, such as to exclude you from advertising that is not relevant for you (i.e. to exclude you from advertising of Samsung products that you already own etc.); and

• To provide you with better experience when receiving marketing information from Samsung entities, such as to personalize our marketing communication with you based on information about you.

We may also combine the information about you with information from 3rd parties’ services and apps that you use, such as digital platforms and network services, as further described in the above mentioned policies.

We process your personal data for the above-described purposes. Our legal basis for this processing of your personal data is our legitimate interest to personalize the marketing communication that you have chosen to receive from us and therefore to provide you with online advertising that that is relevant for you in relation to the products you own and to your online behavior.

3. How long we keep your data

We will not keep information about you longer than is necessary for the purposes we collect your information for. This means that our information about you will be deleted or destroyed from our systems when the information is no longer needed. For more information about retention practices as regards your data collected through (i) Samsung Account, please see here https://account.samsung.com/membership/pp, (ii) eStore, please see here http://www.samsung.com/se/estore/privacy-policy; and (iii) cookies, please see here https://www.samsung.com/se/info/privacy/cookie-policy/.

If you want to read about the retention practices of Samsung Electronics Co., Ltd.and Samsung Electronics (UK) Limited maintaining global Samsung systems and platforms and where applicable providing marketing, please visit the Samsung Global Privacy Policy here http://www.samsung.com/se/info/privacy/.

4. Sharing your information

We will disclose your information as strictly necessary to pursue the described purposes, internally within our business to the relevant teams, such as, without limitation the marketing team, the legal team, the finance team and the technical team. Furthermore, we may also disclose your information in accordance with the relevant policies depending on what services you. If you are using Samsung Account, please see section 5 (“Vart skickar vi dina personuppgifter?”) in Samsung Account Privacy Policy. If you use are using eStore, please see section 3 in Samsung eStore Privacy Policy. If you have consented to place cookies, please see Samsung Cookie Privacy Policy.

5. International transfer of data

To provide you with personalized online advertising will also involve the transfer of your personal data to Samsung Electronics Co., Ltd. (Korea), Samsung Electronics (UK) Limited (United Kingdom), and other countries outside of EU/EEA, including but not limited to USA and Singapore. We take appropriate measures, in compliance with applicable law, to ensure that your personal data remains protected. Such measures include the use of Standard Contractual Clauses to safeguard the transfer of data outside of the EU/EEA.

For more information, or to obtain a copy of the contractual agreements in place, please contact us at dataprotection.sena@samsung.com.

6. Keeping your information secure

We take protection of your data seriously, and have put in place appropriate technical and organisational measures to safeguard the information we collect. However, please note that although we take reasonable steps to protect your information, no website, Internet transmission, computer system or wireless connection is completely secure.

7. Your rights

You have the right to request details about the information we collect about you and to request us to correct inaccuracies in that information, to object to the processing based on legitimate interests or for direct marketing purposes, or request the restriction of the processing, to request access to, the erasure or portability of your information. Under the laws of some jurisdictions, we may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. If you would like to make a request to access your information or exercise any other applicable rights, contact us on our dedicated online portal at http://www.samsung.com/request-desk or at dataprotection.sena@samsung.com.

8. Contact us

If you have any specific questions, please contact us at:
European Data Protection Officer
Samsung Electronics (UK) Limited
Samsung House, 1000 Hillswood Drive, Chertsey, Surrey KT16 0PS

You can contact us at dataprotection.sena@samsung.com or on our online webpage dedicated to your rights at http://www.samsung.com/request-desk. If you would like to exercise your right to access, rectification, deletion/erasure, object, restrict processing or portability, please get in touch with us via our only portal GDPRS http://www.samsung.com/request-desk or using the email above.

You may lodge a complaint with the relevant supervisory authority if you consider that our processing of your personal data infringes applicable law. Contact details for all EU Supervisory Authorities can be found here.