Last uppdated: 14 February 2020
Samsung Electronics Nordic AB (Torshamnsgatan 48, PO Box 1235, 164 40 Kista, Sweden, Reg. No. 556445-4345, “Samsung ”, “we ”, “us ”, “our ”) knows how important privacy is to our customers, and we strive to be clear about how we collect, use, disclose, transfer and store your personal data.
1. What information we use
When you have consented to receive marketing information from Samsung Electronics Co., Ltd. and Samsung Electronics (UK) Limited, which those entities are controllers for, we (Samsung Electronics Nordic) also process information about you based on what type of services you use.
2. How we use your information
If you have consented to receive marketing information from Samsung entities, we use the above-mentioned information about you for the following purposes:
• To improve the quality of our digital marketing through customization of the marketing communication send to you, such as to exclude you from advertising that is not relevant for you (i.e. to exclude you from advertising of Samsung products that you already own etc.); and
• To provide you with better experience when receiving marketing information from Samsung entities, such as to personalize our marketing communication with you based on information about you.
We may also combine the information about you with information from 3rd parties’ services and apps that you use, such as digital platforms and network services, as further described in the above mentioned policies.
We process your personal data for the above-described purposes. Our legal basis for this processing of your personal data is our legitimate interest to personalize the marketing communication that you have chosen to receive from us and therefore to provide you with online advertising that that is relevant for you in relation to the products you own and to your online behavior.
3. How long we keep your data
We will not keep information about you longer than is necessary for the purposes we collect your information for. This means that our information about you will be deleted or destroyed from our systems when the information is no longer needed. For more information about retention practices as regards your data collected through (i) Samsung Account, please see here https://account.samsung.com/membership/pp, (ii) eStore, please see here http://www.samsung.com/se/estore/privacy-policy; and (iii) cookies, please see here https://www.samsung.com/se/info/privacy/cookie-policy/.
4. Sharing your information
5. International transfer of data
To provide you with personalized online advertising will also involve the transfer of your personal data to Samsung Electronics Co., Ltd. (Korea), Samsung Electronics (UK) Limited (United Kingdom), and other countries outside of EU/EEA, including but not limited to USA and Singapore. We take appropriate measures, in compliance with applicable law, to ensure that your personal data remains protected. Such measures include the use of Standard Contractual Clauses to safeguard the transfer of data outside of the EU/EEA.
For more information, or to obtain a copy of the contractual agreements in place, please contact us at firstname.lastname@example.org.
6. Keeping your information secure
We take protection of your data seriously, and have put in place appropriate technical and organisational measures to safeguard the information we collect. However, please note that although we take reasonable steps to protect your information, no website, Internet transmission, computer system or wireless connection is completely secure.
7. Your rights
You have the right to request details about the information we collect about you and to request us to correct inaccuracies in that information, to object to the processing based on legitimate interests or for direct marketing purposes, or request the restriction of the processing, to request access to, the erasure or portability of your information. Under the laws of some jurisdictions, we may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. If you would like to make a request to access your information or exercise any other applicable rights, contact us on our dedicated online portal at http://www.samsung.com/request-desk or at email@example.com.
8. Contact us
If you have any specific questions, please contact us at:
European Data Protection Officer
Samsung Electronics (UK) Limited
Samsung House, 2000 Hillswood Drive, Chertsey, Surrey KT16 0RS
You can contact us at firstname.lastname@example.org or on our online webpage dedicated to your rights at http://www.samsung.com/request-desk. If you would like to exercise your right to access, rectification, deletion/erasure, object, restrict processing or portability, please get in touch with us via our only portal GDPRS http://www.samsung.com/request-desk or using the email above.
You may lodge a complaint with the relevant supervisory authority if you consider that our processing of your personal data infringes applicable law. Contact details for all EU Supervisory Authorities can be found here.