55” QLED 4K Smart TV The Serif
Energy Rating 4 Ticks

QA55LS01RAKXXS
size 55"
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I-shaped Design

'I' Shape design

Say goodbye to black screen

Serif Magic Screen KV

The Serif meets QLED technology

QLED technology KV

QLED

Product

The Serif, a fusion of technology and style

The Serif TV with modern design & technology

* Actual Product may differ from image shown. Please see our product gallery.

Global No.1 TV brand

Samsung has been the No.1 selling TV brand for 13 consecutive years*

* Source : IHS Market TV Sets Intelligence Service
No. 1 TV brand globally

Say goodbye to black screen

Magic Screen

Your screen doesn’t have to be black when it’s turned off. Magic Screen serves up beautiful images and useful information, with a wide range of choices and settings that make it simple to transform your TV screen and use it in new ways.

The Serif TV by Samsung with Magic Screen

*The Magic Screen background setting feature may vary depending on the environment where the TV is installed including, but not limited to, wall designs, patterns, and/or colours. *Setup process requires a Samsung Account. TV must have an internet connection for mobile set-up. *The set-up process can also be done by remote control.
*Auto recognition between mobile device and TV may vary depending on the mobile device. For mobile devices that do not support auto recognition, open the SmartThings app on your mobile device (subject to compatibility) to begin set-up.

Adding elegance to the iconic design

Metal Floor Stand

A new black metal floor stand of The Serif adds another level of sophistication to the iconic design of The Serif. The stand blends naturally with the room environment and lets you easily position The Serif anywhere in your space.

The Serif TV by Samsung with metal floor stand

The Serif exclusive patterns

Specially created for The Serif by Ronan & Erwan Bouroullec, the new Magic Screen features two patterns inspired by the beauty of the natural world around us—a beautiful leaf and a textured fabric.

The Serif TV by Samsung with two patterns

Say goodbye to messy cables

The Serif doesn't just look great. It makes your whole room look neater. All you have to do is tuck the power cable into the stand on the side of The Serif. You'll love this extra touch of elegance.

The Serif TV by Samsung with clutterless power cable
  • * QLED TVs have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100% colour volume. 100% colour volume measured to DCI-P3 Standard
  • * QLED TVs have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100% colour volume. 100% colour volume measured to DCI-P3 Standard

Show what the director intended

with Quantum HDR

Quantum HDR analyses every scene frame by frame and fine-tunes the lighting to deliver the optimal brightness for each unique moment. Be impressed by the enhanced clarity and brilliant colours.

*The range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

The Serif TV by Samsung with Quantum HDR

*The range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

Seamless connections

The Serif can be the center of a new and more convenient connected lifestyle. It integrates seamlessly with smart speakers and mobile devices.

* Subject to device compatibility.
** Some features and functions provided by connected devices may not be supported or limited to use.
*** Turn-on TV feature support may vary by model.

NFC Technology on TV

  • * When using NFC on TV, Bluetooth® on your mobile will automatically activate.
    ** Subject to device compatibility.
  • * When using NFC on TV, Bluetooth® on your mobile will automatically activate.
    ** Subject to device compatibility.
  • * When using NFC on TV, Bluetooth® on your mobile will automatically activate.
    ** Subject to device compatibility.
  • * When using NFC on TV, Bluetooth® on your mobile will automatically activate.
    ** Subject to device compatibility.

Bixby on The Serif

Bixby voice assistant can go beyond just controlling The Serif. Just ask a question from the comfort of your couch and explore what Bixby knows.

The Serif TV by Samsung with Bixby

* Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region, and language. Not all actions can be completed through voice control. Bixby only recognises certain accents and dialects of English (UK), English (US), French (France), German (Germany), Italian (Italy), Korean (South Korea) and Spanish (Spain). Other supported languages may be added in the future. Not all accents, dialects, and expressions are recognised, and actual performance may vary depending on pronunciation, voice level, and the surrounding environment.

AirPlay 2

With AirPlay 2 built in, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more from your iPhone, iPad and Mac on The Serif.

* Service availability may vary by region.
**Apple and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries.

The Serif TV by Samsung with AirPlay 2

* Service availability may vary by region.
**Apple and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries.

Works with Google Assistant

The Serif works with Google Assistant to make your life easier. Change channels, adjust the volume, control playback, and more with just your voice.

* Google, Google Assistant and related marks and logos are trademarks of Google LLC.

The Serif TV by Samsung with Google Assistant

* Google, Google Assistant and related marks and logos are trademarks of Google LLC.

Easy to Use

One Remote Control & Mobile App

Easily control all connected devices and content with just One Remote Control and your mobile. Adjust the TV settings or find new artwork to display. Easy to find, easy to use.

* Subject to device compatibility. Some features and functions provided by connected devices may not be supported.
** Design of One Remote Control may differ from image shown.
*** Requires download and installation of the SmartThings app on compatible mobile device.

The Serif TV by Samsung with One Remote Control

* Subject to device compatibility. Some features and functions provided by connected devices may not be supported.
** Design of One Remote Control may differ from image shown.
*** Requires download and installation of the SmartThings app on compatible mobile device.

The content you want at your fingertips

Hot keys

No more hunting through menus. Get straight to your favorite shows with dedicated Netflix and Prime Video buttons right on the One Remote Control. Fast and easy.

* Design of One Remote Control may differ from image shown.
** Some apps may require subscription or pay-per-view fees to access content.

The Serif TV One Remote with Hot Keys

* Design of One Remote Control may differ from image shown.
** Some apps may require subscription or pay-per-view fees to access content.

  • QLED Product
  • 3,840 x 2,160 Resolution
  • 4 Ticks Energy Efficiency (NEA)
  • 4 HDMI
  • 2 USB
  • Smart Samsung SMART TV

Resolving Netflix issues on Samsung TV

Resolving Netflix issues on Samsung TVSee The Answer

How to Control a Samsung TV without a Remote

How to Control a Samsung TV without a RemoteSee The Answer

User manual & Downloads

Live Chat

How It Stacks Up

How It Stacks Up

* Key feature may different from Key Spec

All images shown are for illustration purposes only and may not be an exact representation of the product. Please check in-stores for more details.