Unfolding the Future


Unfold the future: Dawn Bey

Meet Dawn Bey, founder and creative director of Minor Miracles.

Between adolescence and studying, Dawn found her way into the fashion industry through her sheer love for its art and beauty. She enrolled herself in pattern making classes and even ran her own style blog before finally leaping towards fashion full-time — and she hasn’t looked back since.

Working for her own label from the ground up has taught Dawn many things. And amongst them, her most valuable mantra is:

“You’ll never have it all figured out and must constantly adapt…”

Her style can be summarised in two keywords — form and function. Her quirky and charismatic personality flows through her work, bringing timeless fashion pieces that are vibrant and comfortable to life. Her latest endeavour, the Samsung x Minor Miracles Dandelion Collection stands testament to that.

Inspired by the Galaxy Z Series 5G, she believes the eclectic prints that come in two signature shades, Pastel and Shadow, will allow anyone to accentuate their look. Pushing the envelope further, the Dandelion Collection of crossbody bags are made with cactus leather — a material that she personally sourced. This added nod to sustainability is her take on how she envisions the future of fashion and technology.

Come what may, Dawn understands the ever-evolving world we live in and is ready to embrace the future, challenge conventions and deliver more than just Minor Miracles to anyone searching for it.

How did your journey begin? Tell us about your humble beginnings and how it’s paved the way to where you are now.
I’ve always had an interest in fashion since I was in my teens. The moment that really sparked it all for me was when my mother taught me how to use the sewing machine for fun!

I spent most of my education taking the ‘usual Singaporean route’ — going to junior college and then to NUS to study business. However, I often used my free time to get involved in Singapore’s fashion industry. Whether it was through my personal style blog, going for Singapore Fashion Week or taking patternmaking classes.

Eventually when I finished at NUS, I decided it was time to take the leap into studying fashion formally. For me, I liked the process of creating something so I went to study fashion design at Savannah College of Art & Design in Hong Kong. It was the best decision I ever I made in my life!

After I graduated, I came back to Singapore, worked for a few local labels and eventually decided to start Minor Miracles!

What was the most meaningful lesson you have learnt from starting your own business?
You’ll never have it all figured out and must constantly adapt, change and put your pride down for the business.

How has technology changed/shaped the way you work now?
I always try to use technology, where possible, to make my life more efficient. We use it for our online store, the inventory system.

When it comes to my prints, I try to not to let technology dictate the entire process because I do also miss the tactile, human touch to creation.

What is your style must-have?
I try to keep my life as simple as possible so when it comes to accessorising. I usually have a go-to bag and a go-to pair of shoes for all my outfits.

What do you think is the next development or trend that’s going to be big within your industry?
Honestly, it’s a bit hard to say with the unpredictable COVID situation. But sustainability is definitely a big trend that will affect everything, regardless of COVID.

What does Unfold the Future mean to you?
To embrace future developments, stay curious and agile to go beyond conventions.
Check out the latest Samsung x Minor Miracles Dandelion Collection.

To learn more about Minor Miracles, visit their website or visit their newly opened flagship store at 391 Orchard Road #03-08B, Takashimaya Shopping Centre, Ngee Ann City, Singapore 237782
The views and opinions expressed in the article or video are those of the content contributors and do not reflect the official policy or position of Samsung. Any content provided by our content contributors are of their opinion, and are not intended to malign any religion, ethnic group, organisation, company or individual.