Samsung Smart TV Automatic Content Recognition (ACR) Feature
Samsung Smart TV Automatic Content Recognition (ACR) Feature
As part of Samsung’s commitment to a safe and secure TV viewing experience, Samsung Smart TVs give consumers the choice to control and change their privacy settings at any time.
Your Samsung Smart TV may use Automatic Content Recognition (“ACR”) technology to enhance your viewing experience.
If you enabled the optional ACR technology by opting in to the Viewing Information Services while setting up your Samsung Smart TV, the ACR technology runs to generate unique signatures that allow the capture of certain information regarding viewership on your Smart TV. This information may include:
- Smart TV viewing history, such as programs viewed and the amount of time spent watching them
- Smart TV identifiers, including your Personalized Service ID
- IP address
Please note that Samsung does not record or watch any of the content displayed on your Smart TV.
You have always had—and continue to have—the right to opt out of ACR and the collection of your viewing history at any time. To do so, simply go to the Settings menu on your Smart TV and adjust your preferences.
For more details about ACR technology and your privacy options, please see the Viewing Information Services Privacy Notice and Smart Hub Privacy Notice available through the Settings menu of your Smart TV.
Frequently Asked Questions
For more information, check out our FAQ section below.
