TV when it’s on,
ART when it’s off

2020 The Frame
The 2020 Samsung The Frame TV is mounted on the wall displaying artwork, blending in with other artwork and picture frames.
Bring inspiration home. We know your space deserves more than just a TV. It deserves a TV that's always beautiful whether it's on or off, one that reflects who you are and what you love, that changes whenever your mood strikes, and delivers the sumptuous picture of QLED. It deserves The Frame.

Why is it called
The Frame?

Frame Design

We designed The Frame to be a TV that looks like an elegant picture frame. Because the simplest ideas are often the most beautiful.

Close-up of three The Frame TV corners mounted on the wall like picture frames. Each are fitted with a customizable bezel in colors black, brown, and beige.

What makes The Frame special?

Art Mode

We bring the beauty of a gallery to your space with The Frame, displaying your favorite works of art when it's off.

A woman walks by The 2020 Samsung The Frame TV mounted on the wall, looking like art as it displays a painting in Art Mode.

What can you experience
with QLED?

QLED tech. & Smart

We enrich your viewing experience with QLED technology — in ways you never thought possible.

The Frame TV placed on a stand displaying a scene with 100% color volume and high resolution powered by QLED technology for an optimal viewing experience. In the corner text shows the Smart TV is powered by TIZEN.
With The Frame TV in the center of an art gallery, the space transforms into a living room. On the wall, The Frame TV shows pieces to choose from in Art Mode with Art Mode written in the corner. Zooming in to see Art Mode up close, the camera then zooms back out to show floral artwork onscreen with flowers growing around The Frame TV in the living room. It zooms out further to see a coastal artwork on The Frame TV surrounded by a coastal-themed living room. Continuing to zoom out, a jungle artwork is seen on The Frame TV as trees grow through the living room. This shows the ways artwork can be customized and placed to blend perfectly with the space and enhance the décor. A hand presses one button and the screen changes to TV Mode, with a collection of streaming services and show options onscreen. Then as a hand turns off The Frame TV, it goes back to Art Mode as the camera zooms out to show the floral artwork onscreen once more in the living room. The screen goes black and in white text shows The Frame TV's slogan, "TV when it's on, art when it's off." The final scene shows the black screen and white Samsung logo. Please note the images are simulated and used for illustration purposes only. The Frame TV's Art Mode specifications and GUI may vary by model or region.
The art gallery is filled with visitors. Suddenly, paintings in different places of the gallery disappears leaving the frames empty. The security guard, students, docent, art conservators, and all the people looking at paintings are startled at the missing painting. A guy is sitting on his sofa and browsing through fine art paintings on The Frame. The below subtitle reads: Enjoy more than 1,000 pieces of art through a paid subscription service. Each Customizable Frame is sold separately. All images and user interfaces seen here are dramatizations for the purposes of demonstration. HBO NOW is only available in the US and a subscription required. The world’s finest artworks instantly available in stunning detail with QLED technology. Scene pans to an angled view of The Frame hanging on a living room wall to show an example of how it's a TV when on and an art piece when off.
Samsung The Frame TV sits in the middle of a classic living room. Text appears saying "TV when it's on" as the camera zooms into The Frame, showing young girls doing ballet on-screen. As a hand turns off The Frame to display the artwork and text "Ballet Rehearsal on Stage" by Edgar Degas, the text changes to "Art when it's off". The screen turns back on to show a field of flowers, and the text "TV when it's on" appears again. Someone again turns off The Frame, and the text changes to "Art when it's off", the screen displaying the artwork and text "Painting for Mary" by Sandy Dooley from Saatchi Art. The screen turns on again to two girls having an outdoor picnic as the text switches to "TV when it's on". When turned off, The Frame shows the artwork and text "Holyday (c. 1876)" by James Tissot" as the main text changes to "Art when it's off". Again the screen turns back on to show a man surfing, as the text changes to "TV when it's on". The camera then zooms out as The Frame turns off to show the artwork and text "Odyssey by Julia Contacessi from Minted" with the text "Art when it's off". Showing the corners of multiple color frames, text says "Frame Design". The scene changes to a studio set with The Frame sitting on a stand with "Ju-Jitsu (c.1913) by David Bomberg" artwork and text on-screen. Text in the corner says "Frame like design". As the camera turns, we see close-ups of the Basic Stand, with text "Basic Stand" in the corner, and then Studio Stand with the text "Studio Stand. Sold separately and compatible with specific sizes" below. The Frame TV is put on the wall as the text says "No Gap Wall-Mount". The camera once again shows The Frame TV on a stand before it shows a hand touching the different colors of the customizable bezel, with the text "Various color options. Customizable Frame: sold separately" below. The hand picks up a bezel and puts it on the TV, showing brown with the text "Brown. Customizable Frame: Sold separately" written alongside it. Then it puts on a beige bezel with the text "Beige. Customizable Frame: Sold separately" written next to it. Next, it puts on a black bezel with the text "Black. Customizable Frame: Sold separately" appearing. Last, the hand puts on a white bezel on The Frame with the text "White. Customizable Frame: Sold separately" shown. As it zooms out to show multiple the Frame TVs to show the various sizes, the text "Various TV sizes options. The actual size options of model launched may vary by region" is seen on the bottom. From smallest to biggest, there's a new 32-inch The Frame showing the painting and text "Dogs on a leash (1775)" by Goya y Lucientes, Francisco de From Museo del Prado Collection; a 43-inch The Frame showing the painting and text of "Colors of an Ancient Sun" by Tatiana Iliina from Saatchi Art; 50-inch The Frame showing the artwork and text "Lyrical" by Sarah McInroe from Minted; 55-inch The Frame showing the artwork and text "Ripples of Low Tid II - Limited Edition 2 of 30" by Liesl Marelli from Saatchi Art; 65-inch The Frame showing the artwork and text "Ophelia's Pond Revisited (2015) by Sylvia Shanahan from Saatchi Art; and the new 75-inch The Frame showing the artwork and text "Odyssey" by Julia Contacessi from Minted. The scene changes to a gallery with artworks hanging on the wall. The text says "Art Store. Some content requires paid subscription." The artworks suddenly fly from their frames and one-by-one enter The Frame, showing it has over 1,200 pieces of art. Text says "Over 1,200 pieces of Art." A woman standing nearby uses the remote to browse through the collections. Text says "Over 13 world class galleries." The Frame displays and text appears saying "Lyrical" by Sarah McInroe from Minted as the camera zooms out. Revolving to show another The Frame, text says QLED Technology. As the life-like flowers and leaves rustle on-screen as text says "QLED Color volume 100% by Quantum Dot". As the scenes show art coming to life, the text Dual LED appears to show the contrast between vivid colors. Switching to close-ups of moving textures and elements, the camera zooms out to show The Frame turning off to display an artwork. Text above says The Frame. The final scene shows a black screen with The Frame in white text.
Step-by-step instructions show you how to display photos in The Frame TV's Art Mode. Start SmartThings App and select Photos, then choose the photos from your smartphone. Select Matte Layout and Color on the app and choose from various options. Then select Photos on The Frame to display the photo on the TV screen.
* Electricity consumption occurs in Art Mode

Consumer Review

"...the Art Mode and fine picture quality
makes this unique addition to our home."

55" Class The Frame QLED Smart 4K UHD TV (2019),
USA, samsung.com

A headshot of a consumer giving his opinion on the 2020 The Frame TV.
* The images are for illustrative purposes only and are intended to provide better understanding.

How The Frame changes your space

* The key specifications vary by region.
* The Art Store may not be available in some countries. Art pieces in the Art Store are subject to change without prior notice.
* 100% colour volume according to DCI-P3 Colour Space tested by Verband Deutscher Elektrotechniker (VDE Germany) ID.40045577 December 2017.

Different sizes for different inspirations

Art takes on a whole new character when it's bigger or smaller, so we offer The Frame at sizes from epic to intimate and everything in between.

The Frame TV, 75-inch model

The Frame 75" (2020)

The Frame TV, 65-inch model

The Frame 65" (2020)

The Frame TV, 55-inch model

The Frame 55" (2020)

The Frame TV, 50-inch model

The Frame 50" (2020)

The Frame TV, 43-inch model

The Frame 43" (2020)


Ways to make a beautiful gallery

Samsung The Frame TV makes any space, from your living room to your office, look like a gallery because it goes well with any interior.

Frame Design

How did The Frame gets its name?

Discover how The Frame is more than just a TV.

The Frame TV seen at an angle, highlighting the frame-look design and customizable bezels available in various colors that you can match with your mood.