More than just a TV

A TV designed to express your unique style in your home.

A close-up of various rotating rectangles transition to The Frame TV with the words \\\"The Frame\\\" appearing in the center. The camera zooms out to see a rectangle-inspired artwork hanging and rotating from the ceiling, with two The Frame TVs in the center of the artwork. The camera zooms in, and we see hangers snap on The Frame TV's customisable bezels in white then brown bezel for another The Frame TV. Please note this scene with the customisable bezel is a simulated image. After this scene, the hanger holding The Frame TV mounts it on the wall. A hand holding One Remote Control is briefly shown pressing the power button, turning off the TV and turning on Art Mode. The words \\\"Art Mode, with over 1,200 pieces of art\\\" appear on-screen, as a variety of masterpieces appear and scroll through until one is selected. Once the masterpiece is selected, the words \\\"Customisable Frame of your choice\\\" appear as the brown bezel is now replaced with beige. The camera zooms out to show how it fits in with the décor and continues to zoom out, the scene changing to The Frame TV placed on a Studio Stand with waves crashing down on-screen with the words \\\"TV when it's on\\\" appearing. As the camera continues to zoom out, The Frame TV turns off and switches to a famous artwork with the words \\\"Art when it's off\\\" appearing. The video ends with a close-up of four corners of four The Frame TVs in brown, black, beige and white bezels as they move along a wall with the words \\\"The Frame\\\" appearing. The final scene is all black with the Samsung logo in white. Please note the Customisable Frames and Studio Stand are sold separately and available colours may vary by region. The Studio Stand is only compatible with certain TV sizes. Remote controls will also vary by region. Please check Samsung's official website for more information. A close-up of various rotating rectangles transition to The Frame TV with the words \\\"The Frame\\\" appearing in the center. The camera zooms out to see a rectangle-inspired artwork hanging and rotating from the ceiling, with two The Frame TVs in the center of the artwork. The camera zooms in, and we see hangers snap on The Frame TV's customisable bezels in white then brown bezel for another The Frame TV. Please note this scene with the customisable bezel is a simulated image. After this scene, the hanger holding The Frame TV mounts it on the wall. A hand holding One Remote Control is briefly shown pressing the power button, turning off the TV and turning on Art Mode. The words \\\"Art Mode, with over 1,200 pieces of art\\\" appear on-screen, as a variety of masterpieces appear and scroll through until one is selected. Once the masterpiece is selected, the words \\\"Customisable Frame of your choice\\\" appear as the brown bezel is now replaced with beige. The camera zooms out to show how it fits in with the décor and continues to zoom out, the scene changing to The Frame TV placed on a Studio Stand with waves crashing down on-screen with the words \\\"TV when it's on\\\" appearing. As the camera continues to zoom out, The Frame TV turns off and switches to a famous artwork with the words \\\"Art when it's off\\\" appearing. The video ends with a close-up of four corners of four The Frame TVs in brown, black, beige and white bezels as they move along a wall with the words \\\"The Frame\\\" appearing. The final scene is all black with the Samsung logo in white. Please note the Customisable Frames and Studio Stand are sold separately and available colours may vary by region. The Studio Stand is only compatible with certain TV sizes. Remote controls will also vary by region. Please check Samsung's official website for more information.

Mobile entertainment, better on TV Mobile entertainment, better on TV

Find your TV

Find a TV to suit your style

See all products

  • Screen Size

  • Bezel Color

The Frame The Frame
The Frame
  • 55"/65"
  • Charcoal Black (Customizable Frame sold separately)
The Serif The Serif
The Serif
  • 55"
  • Cloud White
The Sero The Sero
The Sero
  • 43"
  • Navy Blue
The Terrace The Terrace
The Terrace
  • 65"/75"
  • Titan Black

LivingColour

Complement your lifestyle, and match your
interior to your Lifestyle TV with our new
LivingColour paint range.

Buy now

Complement your lifestyle

Your space deserves a touch of colour. Our LivingColour paint range lets you create a space that’s in perfect harmony with your Lifestyle TV.

Colours

Six stunning shades to complement The Serif, The Sero and The Frame.

Colours Colours

Emotion

Each shade uses colour psychology to uplift your emotions.

Emotion Emotion

Harmony

Design an interior space that works in complete harmony with your TV.

Harmony Harmony

Your home is a reflection of who you are and your unique style, and we're helping you reimagine it in your own unique way. Once you've experienced all the possibilities with us, you’ll see how the stunning design of our TVs will fit beautifully in your home.

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The Frame

TV when it’s on, ART when it’s off

Love TV? Love art? The Frame does both. This spectacular TV truly complements your living space, bringing entertainment and fine art into your home. Thanks to QLED 4K technology, you can experience the brilliance of watching everything in lifelike colour and incredible detail, just as the creator intended. And when you’re not watching TV, the screen is a blank canvas to display a gallery of artwork or your favourite photos. Better still, with no distracting cables, nothing will get in the way of your striking view.

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The Serif

Unconditionally Beautiful

Imagined by award-winning designers the Bouroullec Brothers, The Serif is a beautiful TV. With its signature ‘I’ profile, it looks stunning from any angle and will look beautiful anywhere in your home. It brings a brilliant viewing experience into your living room too. Watch a movie, the match or that must-see drama in over a billion colours. Thanks to AI upscaling, you’ll see it all in glorious 4K resolution. While AI sound alters the volume to suit the background noise in your home.

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The Sero

Mobile Entertainment, better on TV

The Sero delivers a mobile-optimised experience. This beautiful TV rotates between landscape and portrait, so it’s perfect for mobile content. Portrait mode creates just the right ambiance for your home and the Sero’s 4.1ch 60-watt speakers let you really turn up the volume.

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The Terrace

Made to live outdoors

Big blockbuster or big match? Even on the sunniest of days, they deserve to be watched on a bright and brilliant QLED 4K screen. Rain or shine, The Terrace turns everyday viewing into an epic outdoor entertainment experience all year-round*. And with leading brightness on an anti-glare screen, catch all the action in flawless detail.

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*Protection from water and dust based on IP55 standard and operating smoothly at temperatures between -30 to 50℃.
*TV should not be installed in direct sunlight, as continuous exposure to direct sunlight may cause damage to the panel. For proper installation, follow instructions in User Manual.

"...the Art Mode and fine picture quality makes this unique addition to our home."

55" Class The Frame QLED Smart 4K UHD TV (2019), Skaneateles, NY, USA, samsung.com


"...the Art Mode and fine picture quality makes this unique addition to our home."

55" Class The Frame QLED Smart 4K UHD TV (2019), Skaneateles, NY, USA, samsung.com



The Frame: TV becomes Art The Frame: TV becomes Art
2019 The Serif: Iconic Design & QLED technology 2019 The Serif: Iconic Design & QLED technology
The Frame: TV becomes Art The Frame: TV becomes Art
2019 The Serif: Iconic Design & QLED technology 2019 The Serif: Iconic Design & QLED technology

*Wires not shown and bezel sold separately.
**The Serif white and cotton blue is only available in the UK.
***Actual Product may differ from image shown. Please see our product gallery.

Better Together

Discover the accessories to match your TV and optimize your viewing experience.

Studio Stand

Put The Frame anywhere you like. It will create a whole new masterpiece vibe that matches you and your home’s style.
Find a stand to match
The Frame sits on the Samsung Studio Stand. The Frame sits on the Samsung Studio Stand.

Customisable Bezel

A variety of colorful options for the bezel to suit your mood.
Find your own frame
Customizable bezels available in various colors (beige,brown,white,black) that you can match with your mood. Customizable bezels available in various colors (beige,brown,white,black) that you can match with your mood.

One Invisible Connection 15m

Create a neater and more open look in your space with a longer invisible connection.
Get the minimal look
The Frame TV is seen mounted on a clean wall in Art Mode, with a simple light moving through One Invisible Connection to highlight the neat look. The Frame TV is seen mounted on a clean wall in Art Mode, with a simple light moving through One Invisible Connection to highlight the neat look.

Discover the wonder of QLED

Discover the wonder of QLED

Dive deeper into QLED