Embracing change to shape the future
It is not easy to persuade businesses to overhaul their employee health benefits. It is even harder to do so when you’re working out of your living room — as I did when I first started CXA in 2013. Working from home then was a matter of cost savings,
rather than a pandemic safety measure, while working in stealth mode to build the business from scratch.
I quickly came to terms with the fact that no one is willing to talk to a small business owner when you don’t have a big brand name or Fortune 500 company behind you. It takes tenacity to keep believing in yourself, while convincing others to buy into
your vision and go on that journey with you.
Some people don’t want to try new technology until others have adopted it first. It’s really a closed mindset of people not wanting to try things in case they fail. But we must be open to new technology and new ways of thinking because that’s the only
way we can progress.
Change is daunting. Besides giving up a stable full-time job at the age of 51 to start CXA, I depleted all my money to build the business first, before convincing new investors to join me. It was eye-opening going from corporate animal to poor start-up
entrepreneur, but it was a necessary transformation to achieve my vision of bringing insurance into the future and helping people regain control of their health.
To keep this momentum of putting our health first, collaboration is necessary. We need a mix of partners across multiple sectors, including health and wellness, insurance, technology and consumer goods to make healthy living easy and affordable.
AI, automation and big data, once novel technologies, have primed us to build a digital healthcare ecosystem that fully integrates products and services for a holistic approach to our personal health.