LAUNCHING People BeFearless

What’s your fear?

Everyone has a fear of something. What’s yours? Check out how our ambassadors have challenged their fears and be inspired to share your fear using #BeFearless.

Ali Al Jassmi
Social media blogger
Malavika Varadan
Radio presenter
Kris Fade
Radio presenter
Ghida Arnaout
Adventure blogger
Ben Outtara
Filmmaker, motivational speaker, rapper and poet
Mthayel Al Ali
Social media blogger
Mais Mohammed
TV presenter


Fear ends where courage begins.

#BeFearless was created to encourage people to overcome their fears and inspire confidence in all they do. Our project was designed to help you gradually overcome two of the most common fears, heights and public speaking.

Join us today.

#BeFearless Key Visual

The Experience

With Us
We’ll take you through the #BeFearless training programme and provide step-by-step guidance. SEE MORE
At Home
Download the #BeFearless apps and get started on your
journey of overcoming your fears. SEE MORE
Find &
Come and try out the programme for yourself at any of our #BeFearless Experience Zones. SEE MORE

Train With Us

#BeFearless Guided Training
Does the thought of giving a speech make you nervous? Does your heart race when you look down from the edge of a rooftop? Sign up now for a chance to get guided training with our experts. * After the training, selected participants will be invited to New York to challenge their fear in real life.
(Details of the offline event are subject to change.)

Train At Home

Go to the Oculus Gear VR Store to download any of the following apps and you can get started on your journey right away.

Our Apps

#BeFearless Fear of Public Speaking App
If public speaking is your challenge, we have developed life-like scenarios, from job interviews and presentations to casual conversations and even karaoke, to help you face your fear virtually.
#BeFearless Fear of Heights App
Take on your fear of heights with a wide range of situations, from cityscapes to landscapes, to gain exposure to heights with varying degrees of difficulty.


  • #BeFearless App Download Step 1 STEP 1 Attach Samsung smartphone to Samsung Gear VR.
  • #BeFearless App Download Step 2 STEP 2 Select “Store” in home screen.
  • #BeFearless App Download Step 3 STEP 3 Swipe through apps and locate Fear of Heights or Fear of Public Speaking.
  • #BeFearless App Download Step 4 STEP 4 Go to “Library” and run the app.


These tutorial films will help you get set up and show you around the app.

  • Fear of Heights App Tutorial

  • Fear of Public Speaking App Tutorial

  • VR App Setup Guide

Find & Experience

#BeFearless Offline Experience
Come and try out the #BeFearless apps on Samsung Gear VR at any of our #BeFearless Experience Zones and let our trainers guide you through the experience. Locations will be announced soon
Terms and Conditions


At Samsung, we don't just see technology. We see people. The Launching People initiative is a global campaign created in 2013 to help unleash people’s full potential.

Launching People Key Visual