Samsung and YouTube Expand Global HDR Content Offering


YouTube adds support for HDR videos to offer the ultimate HDR viewing experience through premium picture quality on Samsung Quantum Dot TVs

 Samsung and YouTube Expand Global HDR Content Offering

Dubai, United Arab Emirates – Dec. 26, 2016 – Samsung has announced its support of YouTube’s global HDR playback on television for the first time, through an expanded version of the YouTube application. The YouTube Application is currently available on all 2016 Samsung Quantum dot TVs and UHD TVs.

YouTube will support High Dynamic Range (HDR) video streaming, offering a wide range of HDR content. Launched through an automatic software update, consumers who use all 2016 Samsung Quantum dot TV and UHD TVs can access HDR content simply by visiting the HDR category within the YouTube application on YouTube's 4K channel, providing an easy way to navigate and enjoy premium content.

“With the global availability of YouTube’s HDR, we at Samsung are thrilled to support the best HDR viewing experience and a wide range of HDR content for users to enjoy,” said Mark Ferish, Head of TV Business at Samsung Gulf Electronics. “We are confident that our TVs will bring to life an immersive HDR viewing experience — all from the comfort of our users’ homes.”

With a growing number of HDR content providers, as well as the numerous creators already prod ucing HDR video content, YouTube’s  HDR support is expected to introduce more genre offerings in the coming year and satisfy user demand for a true-to-life viewing experience on the content they enjoy the most.

Emerging as one of the most sought after display technologies in the last few years, HDR is an image reproduction technology that analyzes the contrast ratio of a video to help express even the most subtle differences in shades and tones of color. Paired with Samsung’s Quantum dot TV, the picture that is produced appears more realistic and life-like on screen. In addition, Samsung’s Quantum dot TVs have the capacity to generate peak brightness of 1,000 nits, optimized for the most ideal HDR viewing experience.

The 2016 range is headlined by the world’s first bezel-less Curved TV, the KS9500 SUHD TV, available in 78-inch, 65-inch and 55 inch sizes, priced at AED 29,999, AED 10,000 and AED 6,999, respectively.

About Samsung Electronics Co., Ltd.

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